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2024-2025 University Catalog
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minor: Digital Marketing


Minor: Digital Marketing (12 credits)

This minor is available only to students majoring outside the College of Business. The minor requires 12 semester hours which must be taken at UNF. A grade of C or better is required in all courses. Transient/Concurrent enrollment at another institution is not permitted.

MAR3023 Principles of Marketing (3 Credits)
MAR3702 Principles of Digital Transfor (3 Credits)

SELECT 1 Course (3):
MAR4721 Digital Marketing Strategy 
Prerequisite: MAR3023
MAR4325 Social Media Marketing Strategy
Prerequisite: MAR3023
MAR4615 Introduction to Marketing Analytics
Prerequisite: MAR 3023 & STA 2023

SELECT 1 MAR elective (3):
Choose 1 3/4000 level Marketing elective