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2023-2024 University Catalog
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major: General Business

Degree: Master of Business Administration (MBA) Concentration: Marketing 2023-2024

Prerequisites (15 credits)

Students must have completed (or be completing all prerequisites or have permission from the graduate advisor) before enrolling in other MBA coursework.

ACG6005 Financial Accounting (3 Credits)
ECO6060 Economic Analysis (3 Credits)
FIN6407 Financial Management (3 Credits)
MAN6002 Cornerstones of Management (3 Credits)
MAR6055 Fundamentals of Marketing (3 Credits)

Major Requirements (27 credits)

Can be taken in any semester in which the course is offered.

ACG6305 Management Accounting (3 Credits)
Accounting majors MUST substitute ACG6309 for ACG6305.
ECO6415 Making Decisions with Data (3 Credits)
ECP6705 Economics of Business Decision (3 Credits)
FIN6406 Advanced Financial Management (3 Credits)
Corequisite: ECO 6415
ISM6021 Mgmt Information Technology (3 Credits)
Accounting majors should substitute ACG 6405 for ISM 6021 (if CPA credit is desired).
MAN6296 Organizational Leadership (3 Credits)
MAN6501 Modeling/Management Operations (3 Credits)
Prerequisite: ECO6415
MAR6805 Marketing Strategy (3 Credits)
MAN6726 Advanced Strategic Management (3 Credits)
MAN6726 is a permission only course and must be taken in your final semester. Students must have a 3.0 graduate level GPA before enrolling in MAN6726. Students must apply for MAN6726 the semester prior to the semester they plan to graduate and can only register with permission from advising. Apply on the Coggin Advising website.

Concentration Requirements (9 credits)

Student must make a "B" or better in all concentration classes.

MAR6506 Consumer Behavior (3 Credits)
MAR6616 Marketing Research (3 Credits)
Prerequisite: ECO 6415 Making Decisions with Data

SELECT 1 course:

Any 6000 level MAR prefix course (3 credits)
Excluding: MAR6055