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2023-2024 University Catalog
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major: Communication Management

Degree: Master of Science (MS) Concentration: Public Management (Non-Thesis) 2023-2024

Core Requirements (15 credits)

M.S. in Communication Management students can choose either a thesis option or a non-thesis option. Both options apply to all of the following concentrations: Business, Public Health, Leadership, Nonprofit Management, and Public Management. The program consists of a minimum of 36 credit hours, 15 of which are earned through a common core of required courses in the School of Communication. Also, three credit hours are selected from a list of electives in the School of Communication. In addition, 12 credit hours are earned through one of five outside concentrations: Business Public Health, Leadership, Nonprofit Management, and Public Management. The final 6 credit hours are earned through an academic communication management-related thesis or a professional communication-related research project.

MMC6256 Foundations Comm Management (3 Credits)
MMC6006 Strategic Communication Theory (3 Credits)
MMC6426 Qual. Res. Method. Mass Comm. (3 Credits)
MMC6421 Quant. Res. Mass Comm. (3 Credits)
MMC6206 Ethics in Comm Management (3 Credits)

Major Electives (3 credits)

ADV 5050 Strategic Branding (3 credits)
COM 5126 Organizational Communication (3 credits)
COM 5627 Lying and Deception (3 credits)
COM 5226 Theory and Research Methods in Health Communication (3 credits)
COM 5046 Interpersonal Communication (3 credits)
RTV 5801 Media Management (3 credits)
MMC 5946 Internship in Communication Management (3 credits)
MMC5267 Current Issues in Emerging Media (3 credits)
MMC 6730 Social Media Management (3 credits)
MMC 5738 Strategic Social Media (3 credits)

Concentration Requirements (12 credits)

PAD6060 Public Admin in Modern Society (3 Credits)
PAD6227 Government Budget and Finance (3 Credits)
PAD6417 Human Res in Public/NP Mgmt (3 Credits)
SELECT 1 elective from MPA courses
PAD 5000-6999 or PUP 5000-6999 (3 Credits)

Exit Requirement (6 credits)

Students choose either Thesis or Applied Research Project option OR Non-Thesis Option (6 credits) Students will complete either an academic communication management-related thesis OR a professional communication- related research project under the supervision of a faculty advisor and committee. Students will take this 3-credit course twice to reach the required 6 credit hours of thesis/applied research project needed to graduate with the M.S. in Communication Management. Permission of the M.S. in Communication Management graduate program director is a prerequisite to enroll.

Students who choose the non-thesis option will take six additional credit hours from the list of School Electives.