Meet the Professors
Marketing Professors |
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Ronald AdamsProfessor
Education: Doctor of Philosophy (Ph.D.) in business administration (marketing) and Master of Business Administration (MBA)from the University of Georgia, Athens; Bachelor of Science (BS) degree from Jacksonville University Areas of Expertise: Consumer behavior, retailing, ethics and public policy. Professor Adams' research and teaching interests are primarily in the areas of consumer behavior, retailing, ethics and public policy. Professionally, he has served as an arbitrator in the Florida New Motor Vehicle Arbitration (i.e., "Lemon Law") for over 25 years. Professor Adams holds a Bachelor of Science (BS) degree from Jacksonville University and a Master of Business Administration (MBA) and Doctor of Philosophy (Ph.D.) in business administration (marketing) from the University of Georgia, Athens. Professor Adams' research has been published in the Journal of Consumer Affairs, Business and Society Review, The Journal of Small Business Management, and The International Journal of Retailing and Consumer Services. He has over 35 refereed publications and approximately 50 conference proceedings. Most recently, he has published articles relating to product defamation, retail employment practices, resale price maintenance, and product labeling. He serves as an ad hoc reviewer for the International Journal of Retailing and Consumer Services. 
Courtney AzzariProfessor
Education: Ph.D., Marketing, University of Wyoming, 2016; M.S., Marketing, Clemson University, 2011; B.S., Marketing, Clemson University, 2010 Areas of Expertise: Consumer Behavior, Transformative Consumer Research, Services Marketing, Consumer Vulnerability, Sustainability and Marketing & Consumption and Rituals In her research, Dr. Courtney Azzari has focused primarily on issues related to Services Marketing and Transformative Consumer Research. Her work seeks to better understand how individuals consume services to enhance personal and environmental well-being during transformational ritual experiences. Specifically, her work has explored the process of individual-level ritual change and the manifestation of this process for service providers and related consumption activities, by focusing on consumers who selected sustainable alternative burial services. Dr. Azzari also researches issues of consumer vulnerability and social justice. Overall, she seeks to understand how service providers can positively influence meaningful life experiences in ways that are inclusive, co-creative, responsive, and considerate of well-being issues. 
Young Tae ChoiProfessor
Education: Texas A&M University-College Station, Ph. D. in Marketing Areas of Expertise: International marketing and social media marketing Professor Choi received his Ph.D. in Marketing from Texas A&M Univeristy-College Station. He has won countless awards such as: Supply Chain Management Research Award, Transportation & Logistics Program, Coggin College of Business, University of North Florida (2010), The Finalist for the Overall Best Dissertation Proposal Competition Award (runner-up), The Society for Marketing Advances (SMA)(2003), The 2003 McGraw-Hill/Irwin Distinguished Paper Award (Overall Best Conference Paper) at the Association of Collegiate Marketing Educators’ Conference(2003) and Best Student Paper Award at the 2003 Winter Marketing Educators’ Conference (2003). 
Adel El-AnsaryProfessor
Education: Ph.D. The Ohio State University, 1970; MBA The Ohio State University, 1967; B.Com. Cairo University, Egypt 1962 Areas of Expertise: E-marketing, Marketing Channels and Strategic Marketing Management Adel I. El-Ansary is the Donna L. Harper Professor of Marketing at the University of North Florida and Distinguished Fellow of the Academy of Marketing Science. Prior to joining the faculty at the University of North Florida as the First Holder of the Paper and Plastics Educational Research Foundation Eminent Scholar Chair in Wholesaling, he served as Professor and Chairman of Business Administration at the George Washington University, Washington, D.C. Having lectured, consulted, and conducted research in over thirty-five countries across six continents; El-Ansary achieved the status of a global educator. 
Reham EltantawyProfessor
Education: Ph.D., Florida State University (2005) - Dissertation Title: The Impact Of Strategic Skills On Supply Management Performance: A Resource-Based View Areas of Expertise: Strategic Sourcing, Supply Management and Inter-organizational Relationships Reham Eltantawy is a Professor of Marketing in the Coggin College of Business. She has been at UNF since Fall 2005, teaching undergraduate and graduate courses in Business-to-Business Marketing, Strategic Sourcing, Purchasing Management, Marketing Channels and Principles of Marketing. She published in leading journals in the field, such as the Journal of Business Logistics, the Journal of Physical Distribution and Logistics, the International Journal of Operations and Production Management, and the Journal of Supply Chain Management, among others. 
Leslie GordonProfessor
Education: Doctoral Candidate Ed.D., Education Leadership, University of North Florida, 2021; M.B.A. University of North Florida, 2000; B.S., Marketing, Penn State University, 1984. Areas of Expertise: Professor Gordon’s Dissertation study is focused on “Student Retention in Higher Education: The Effect of the Campus Fitness Facility and Women.” Her teaching style emphasizes “experiential learning” and includes unique real-world marketing courses where she teaches students how to research, evaluate, and recommend marketing strategies for local business owners, corporate managers and non-profit leaders. Professor Gordon currently teaches Social Media Management, Consumer Behavior, Sales Management and Advertising Management. Prior to teaching at the University of North Florida, she taught numerous Business Management courses at Flagler College and Florida State College at Jacksonville and received “Teacher of the Semester” recognition. She has over 25 years of experience in Advertising, Marketing and Sales Management, some at Fortune 50 companies including MCI/WorldCom, now part of Verizon Enterprise Solutions and Honeywell, Inc. where she earned both regional and national recognition for outstanding sales performance
In 2018, Leslie was nominated and selected by community leaders as a 2018 Woman With Heart honoree, for leadership and commitment to our community and for her work as an advocate of health and human services programs and initiatives. Leslie currently serves on the Florida Theatre’s Board of Governors in the role of 1st Vice Chair and Chair Elect. In addition, she serves as Chair of the Florida Theatre’s Marketing committee. Leslie is also passionate about Volunteers In Medicine, a local healthcare clinic for the working uninsured, where in 2018, she created and implemented several “giving” events, including a ten-day, seven-location Orange Theory Fitness Charity Burn, raising over $25,000 for the clinic. 
Gregory GundlachProfessor
Education: Ph.D., J.D., M.B.A., B.A., University of Tennessee Areas of Expertise: Vertical (e.g., supply chain/distribution) and horizontal (e.g., competition) exchange with particular emphasis on how such associations are managed, their performance, and the nature of business and public policy implications that may result. Gregory T. Gundlach is the Coggin Distinguished Professor of Marketing in the Coggin College of Business at the University of North Florida. He is also a Director and Senior Fellow at the American Antitrust Institute, an independent nonprofit Washington D.C. based education, research and advocacy organization focusing on the effects of business practices on competition and their implications for public policy. Before coming to the University of North Florida in 2003, Professor Gundlach was the John Berry, Sr. Professor of Business at the University of Notre Dame where he was a faculty member since 1987. Professor Gundlach received his Bachelor's Degree in 1979, his Master of Business Administration in 1981, his Doctor of Jurisprudence (law) in 1985, and his Doctor of Philosophy in Marketing in 1987. All four degrees are from the University of Tennessee, Knoxville. Professor Gundlach’s interests focus on the intersection of marketing and public policy. His research investigates both vertical (e.g., supply chain/ distribution/ retailing/ consumer) and horizontal (e.g., competition/ cooperation) forms of exchange and marketing practices with particular emphasis on how such associations are managed, their performance, and the nature of business and public policy implications that may result. His research has appeared in numerous academic publications in marketing and public policy and he regularly provides counsel and expertise on marketing and public policy issues to interested stakeholders. His website is: http://www.unf.edu/~ggundlac/ 
Greg GutkowskiProfessor
Education: MBA in IT Management; MS in Economics; MS in Journalism Areas of Expertise: Marketing, sales, IT management, Internet software development, and advanced data analytics Gutkowski has over 20 years of multidisciplinary business experience spanning marketing, sales, and IT management, as well as Internet software development, advanced data analytics, and journalism. His customers from various industries include, among others: Allstate, American Express, Aon/Hewitt, AT Kearney, AT&T, Blue Cross Blue Shield of Illinois, Charmer-Sunbelt, Dean Foods, First Bank, and Mobil Oil. He is the author of a bestselling book "9 Best Kept Secrets of B2B Digital" marketing. In January of 2018 he has published his second book title "Digital Tsunami" 
Benjamin HippeliProfessor
Education: MBA University of North Florida, Certified Sales Trainer Areas of Expertise: Professional Selling Ben Hippeli joined the Coggin College of Business to expand the professional selling program and fill the need in the local and national business community for sales-ready graduates. 
Natalie MitchellProfessor
Education: Ph.D., Advertising (2014), University of Texas-Austin; M.S. Integrated Marketing Communications, Florida International University; B.S., Public Relations, University of Florida Areas of Expertise: Luxury branding, Counterfeit Luxury Consumption, Transformative Consumer Research, Stigma Identity, Public Policy, Consumer Culture Theory, Envy, Marketing Communications
Jeff RomanProfessor
Education: B.S. Business Administration, University of Central Florida; M.A. International Business, University of Florida Jeff Roman is an analytics consultant in the retail consumer packaged goods (CPG) industry with 10+ years of experience partnering with marketing, merchandising and analytics teams at Fortune 500 companies including Nestle, Walmart, Albertsons, Target, and Amazon Whole Foods. He specializes in identifying analytical solutions to critical business challenges, conducting quantitative market research, and presenting actionable insight that drives sales growth through improved marketing strategies and tactics. 
Marc RubinsteinProfessor
Education: MBA from ROLLINS COLLEGE, Crummer Graduate School of Business with a Concentration in Marketing in 1998 Professor Rubinstein is a seasoned health care marketing professional with successful track record in both domestic and international marketing and sales. Experience in marketing planning, strategic development and tactical execution, product lunches, market research, analysis & segmentation, marketing & sales team management and training, PR/Communications planning, collateral development, agency/vendor management and general product management. 
Hanieh SardashtiProfessor
Education: Ph.D., Marketing, Michigan State University Hanieh Sardashti is an assistant professor of marketing at the University of North Florida. She received her Doctor of Philosophy in marketing from Michigan State University in 2018. Hanieh is an empirical researcher interested in investigating the implications of marketing strategy in the capital markets, marketing metrics/analytics, and digital marketing. Hanieh’s works have been published in the Journal of Business Logistics, Journal of Business Ethics, European Journal of Marketing, and International Journal of Research in Marketing. She currently teaches marketing research and information, social media marketing, and digital marketing analytics. 
Deborah ShapiroProfessor
Education: Masters of Business Administration - Marketing & Information Systems Management, from University of South Florida Kate Tiedemann College of Business; Publications Specialist and Professional Editing Graduate Certificates from The George Washington University College of Professional Studies; Bachelor of Arts in English Literature from Florida State University Areas of Interest: Marketing Strategy, Audience Identification, Loyalty Marketing, Social Media, Digital Marketing and Branding Deborah is an experienced marketing, merchandising and operations strategy executive. Her 15+ years of experience in the retail, publishing and digital marketing industries include overseeing large-scale advertising campaigns, corporate strategy development and loyalty program design and execution. She has led marketing departments in Fortune 500 companies such as Southeastern Grocers and entire corporate operations for popular digital brands and celebrities. She currently is a Principal Partner of S&S Insights, a data-driven business growth and branding firm and an adjunct Marketing Professor at the University of North Florida. Deborah is a proud alumni of the University of South Florida St. Petersburg (MBA), George Washington University (post-graduate work), Florida State University (BA) and is a graduate of and active mentor for Women Unlimited LEAD. She currently serves as the President of the board of directors for Torah Academy of Jacksonville. Learn more about Deborah at deborahlgshapiro.com. 
Andrew ThoeniProfessor
Education: D.B.A., Marketing, Kennesaw State University, 2014; M.B.A., University of North Florida, 2008; B.A., University of Florida, 1984 Areas of Interest: Consumer Behavior, Marketing Research Methods, Marketing Analytics, Visualization Dr. Thoeni is an instructor of marketing and member of the graduate faculty at the University of North Florida who teaches principles of marketing, business analytics, and marketing research. Dr. Thoeni leads Coggin’s Honors in Marketing program and is co-chair of the college’s Marketing Advisory Council. He is actively researching consumer misbehavior, marketing research methods, and analytic applications to marketing. |
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