Skip to Main Content
Coggin College of Business
twoColumn twoLeft

Programs for Excelling Students

With nearly 1,000 active marketing majors, a UNF marketing degree offers students a variety of tracks of study, including marketing analytics, digital marketing, marketing communications, and sales. However, employers in the Marketing Advisory Council (MAC) have advised us that traditional curriculum misses many professional skills—both “soft” and “hard” skills—they seek in top candidates. To address this gap and improve our students’ readiness to work in a professional setting, we created two programs designed to help our best students arrive at employers even more prepared.

Aspire Initiative

The Aspire Initiative offers immediate access to our Excelling student program path. Marketing majors with a 3.2 GPA or higher who have also passed Principles of Marketing (MAR3023 with a B or better) are automatically eligible to register for the Aspire course covering all the professional employers expect and the course offers marketing career discovery through informational interviews with working professionals. Students passing this course are then invited to attend MAC meetings held twice each semester to meet and engage with hiring marketing managers from area companies. Aspire students, if meeting Honors requirements, are automatically admitted to the Honors in Marketing program. Aspire students also may, but are not required to, complete service and internship opportunities to gain experience and build their resumes. Complete information is on the Aspire marketing webpage.

Honors in Marketing Program

Based on standards set by the university’s honors college, the Honors in Marketing program offers bespoke instruction and mentoring to our top students (GPA of 3.5 or higher). This program is designed to prepare students in all needed aspects identified by the MAC. A special Honors course, along with experiential learning through service and internship requirements is the most robust professional preparation we offer. Students meeting all requirements of this program receive “Honors in Marketing” on their transcript. Complete information is on the Honors in Marketing webpage.

Marketing Advisory Council

The Marketing Advisory Council (MAC) welcomes all area employers who hire marketing professionals. The MAC members are invited to MAC meetings where networking with students and other area marketers drives our programs. In addition, MAC members have direct access to our best students to offer, short “Case Projects,” service opportunities (not-for-profits members only), and paid internships (for-profit and not-for-profit members). Complete information is on the MAC webpage. For questions or to join the MAC, please email