Marketing Program
Nearly all new students think marketing is just advertising or social media. Well, yes, that’s part of marketing. But it involves so much more. If you are creative, there are jobs in marketing. If you’re analytical, like data and problem solving, there are many jobs in marketing.
Marketing’s foundation is understanding how to meet consumers’ needs and is based on knowing how people act and make decisions. The explosion of digital has changed how marketers meet consumer needs and how we design products, communicate and promote, deliver products, price and measure results so we can improve even more.
Marketing is one of the broadest disciplines and with UNF’s marketing degree you can build on your interests and strengths and learn how to apply them in jobs. To do this, UNF’s marketing degree includes a wide range of courses related to practical theory, skills and knowledge include:
- Marketing communications
- Digital marketing
- Advertising
- Social media
- Consumer behavior
- Market research
- International marketing
- Marketing strategy
- Analytics
- Professional selling
In addition, we have one of the strongest experiential learning programs in Florida. Our selective programs provide frequent networking opportunities with managers and executives in the Marketing Advisory Council (MAC). MAC companies offer informational interviews, mentoring, resume-building case projects, internships and service opportunities that give students extraordinary real-world experience.
Soar Into Marketing That Matters
At UNF’s Coggin College of Business, the Marketing program prepares you to turn creativity and data into real‑world impact. Through hands‑on projects, industry tools, and experiential learning, you’ll graduate ready to build brands, analyze consumers, and lead in today’s fast‑changing marketplace.
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Major Curriculum
Curriculum
IMPORTANT NOTICES:
- Curriculum listed below is for the current academic year. Please see an advisor for an OFFICIAL program of study.
- You must complete prerequisites before registering for any course. Refer to the Course Catalog for details.
- View the My Osprey Map [Course Sequence Guide] to keep on track for graduation - should be used in consultation with an academic advisor after admission to UNF.
- A student may receive credit for a course only once. However, the GPA will reflect all repeated courses.
- This program is subject to a student fully admitted into the Coggin College of Business.
- An approved transient application is required prior to registering for courses at another institution. Students are not allowed to enroll in courses at another institution during their last semester at UNF.
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Minor Curriculums
Minors in Marketing
For students in other disciplines, adding a marketing minor can broaden and enhance your understanding of business. We offer minors in:
- Digital Marketing and Analytics (business students)
- Digital Marketing (non-business students)
- Marketing (business and non-business students)
To learn more, contact your advisor or the marketing office.
Minor in Digital Marketing and Analytics (for Business Students)
The Marketing and Logistics Department offers business students the training needed to excel in digital marketing and analytics. This minor provides a comprehensive perspective to digital marketing and analytics that includes digital products and services as well as social media and digital communication. You will learn to think strategically about digital marketing and analytics and will receive research-based insights that support your learning. The minor helps you develop the critical thinking, communication, and data-driven analytical approaches that leading businesses want.
Requirements for the Digital Marketing and Analytics Minor for Business Students:
The minor will be 12 credit hours and consist of the following courses:
- MAR4721 Digital Marketing Strategy
- MAR4615 Introduction to Marketing Analytics
- MAR4325 Social Media Marketing Strategy
- SELECT ONE 3000-4000 level Marketing electives
Minor: Digital Marketing (for Non-Business students)
The Marketing and Logistics Department offers non-business students the training needed to master the aspects of digital marketing. Today, every professional job has a digital component to it. Digitization impacts all industries and all business processes. This minor inspires non-business students to embrace today's profound transformation of business and organizational activities, processes, competencies and models to leverage the opportunities of a mix of digital technologies and their accelerating impact across society in a strategic and prioritized way, with present and future shifts in mind. You will receive first-hand understanding of the elements driving digital transformation (like the Internet of Things, Drones, Artificial Intelligence, Big Data, Data Analytics, Social Media & Digital Marketing, Virtual and Augmented Reality, Telemedicine, Robotics).
Requirements for the Digital Marketing Minor for Non-Business Students:
The minor will be 12 credit hours and consist of the following courses:
- MAR3xxx: Principles of Digital Transformation in Business
- MAR 3023 Principles of Marketing
- SELECT ONE of these Marketing Courses
- MAR4721 Digital Marketing Strategy, MAR4325 Social Media Marketing Strategy, OR MAR4615 Introduction to Marketing Analytics
- SELECT ONE 3000-4000 level Marketing electives
Marketing Minor for Business and Non-Business Students
The Marketing minor is well suited for students majoring in a variety of areas including: Psychology, Communications, Graphic Design, or another Business major. With this minor, students can explores areas in the marketing field such as Advertising, Consumer Behavior, International Marketing, Marketing Research, and Sales.
Requirements for Business Students (12 Credit Hours)
- MAR4503 Consumer Behavior
- MAR4613 Marketing Research and Information
- Choose two 3000-4000 level Marketing electives
Requirements for Non-Business Students (12 Credit Hours)
- MAR3023 Principles of Marketing
- MAR4503 Consumer Behavior
- Choose two 3000-4000 level Marketing Electives
Many UNF marketing graduates start in coordinator or specialist roles and advance into positions such as:
- Marketing Manager
- Product Manager
- Brand Strategist
- Sales Manager
- Marketing Director
Thanks to UNF’s emphasis on experiential learning, internships, analytics, and real‑client projects, students graduate with practical skills that translate well to corporate, nonprofit, agency, startup, and entrepreneurial environments.
Contact
Dr. Reham Eltantawy
Department Chair | Marketing & Logistics
reham.eltantawy@unf.edu
(904) 620-1505
Jasmine Justilien
Office Manager
jasmine.justilien@unf.edu
(904) 620-1334