Careers in Communication

Below are examples of the types of careers and workplaces available to students in the B.S. in Communication, which has major concentrations in advertising, digital video production, multimedia journalism, and public relations.

Also, our "Best Minors by Career" website lists which minors will best prepare you for more than 60 communication careers. 

Advertising

• Account Executive
• Account Planner
• Advertising Copywriter
• Advertising Sales Representative
• Content Analyst
• Creative Director
• Marketing Coordinator
• Marketing Researcher
• Media Planner
• Production Manager
• Social Media Coordinator/Manager

Program of Study - Advertising 

School of Communication alumni in advertising

Kari Davidson is a client partnership manager at Adjective and Co. in Jacksonville Beach. Kari graduated UNF in 2018 with a degree in advertising. Emily Gibbs met with Kari Davidson in Jacksonville (video link).

Liz Norton is a creative manager at Prime6 Brands in Cologne, Germany. Liz graduated from UNF in 2018. Kasey Batchelor interviewed Liz via Zoom (video link).

Daiserae White, a 2009 UNF advertising alum, is director of communications and outreach at Big Brothers Big Sisters of Northeast Florida. Kaitlin Ward interviewed Daiserae in Jacksonville (video link).

Digital Video Production 

• Cinematographer
• Commercial Director  
• Corporate Video Director  
• Documentary Filmmaker  
• Music Video Director  
• Script Writer  
• Social Media Content Creator  
• Videographer  
• Video Director  
• Video Editor  
• Wedding Videographer  

Program of Study - Digital Video Production  

School of Communication alumni in digital video production  

Andy Leverett is a 2014 UNF alum and an award-winning video editor. He currently works for a media agency where he tells stories of well-known national and international brands. Tysen Romeo interviewed Andy via Zoom (video link).

Luiza Motta owns a video production business and is a videographer at UNF. She graduated with a bachelor’s degree in communication with a focus in video production in 2016. She is also a graduate of our master’s degree in communication management. Lauren Connell spoke with Luiza at UNF (video link).

Fouad Zabaneh is a multi-platform producer at WJXT (Channel 4) in Jacksonville. He graduated from UNF in 2020 with a major in TV production. In this video produced by a UNF student Kathy Pham, Fouad talks about his typical day at work at Channel 4 (video link).

Multimedia Journalism

• Assignment Editor
• Associate Producer
• Columnist 
• Content Creator 
• Digital Journalist 
• Editor 
• Editorial Assistant 
• Investigative journalist
• News Director
• Podcaster
• Reporter and Correspondent
• Sports Reporter
• Videographer
• Video Director
• Video Editor

Program of Study - Multimedia Journalism    

School of Communication alumni in multimedia journalism

Henna Bakshi is a writer and producer for HLN and CNN. She graduated from UNF in 2014 with a bachelor's degree in communication and a concentration in multimedia journalism and production. In this video, she explains what her job entails and what a day in her role looks like. Lauren Sapp interviewed Henna Bakshi via Zoom. B-roll is courtesy of Henna Bakshi (video link). 

Brooks Baptiste, class of 2017, works in Atlanta as a multimedia journalist and anchor for the morning TV show at CBS46. Brooks majored in multimedia journalism at UNF. He started his TV career here in Jacksonville at First Coast News while still in school. Brooks worked as an associate producer at first, and then he quickly moved to become an anchor and reporter. Jacksonville residents might still remember his popular TV segment “The Buzz” on Good Morning Jacksonville. Magduline Bakor interviewed Brooks Baptiste via Zoom. B-roll is courtesy of Brooks Baptiste (video link).

Journalism grad Robert Davis talks about his work as a senior product editor at The Washington Post. Robert graduated UNF in 2002. Serena Legg interviewed Robert via Zoom (video link).

Public Relations

• Content creator
• Development Coordinator
• Event Coordinator
• Marketing Coordinator
• Press Secretary
• P.R. account manager or executive
• Public Affairs or Governmental Affairs Specialist
• Public Information Officer
• Public Relations Representative
• Social Media Manager  
• Spokesperson

Program of Study - Public Relations 

School of Communication alumni in public relations

Patrice Abner, a 2008 UNF public relations graduate, is the director of girl experience at Girl Scouts of Gateway Council. She oversees a team that creates engaging programs for girl scouts. Ivy Wyman interviewed Patrice in Jacksonville (video link).

Paola Lorenzo is a media specialist at the City of Jacksonville Division of Sports and Entertainment. Paola graduated from the School of Communication in 2018 with a major concentration in public relations. Michelle Kidder interviewed Paola (video link).

Katie Connors is the director of marketing and public relations for Nelson and Associates Insurance in Fernandina Beach. From marketing, public relations and social media to planning community events, Katie exceeds in it all. Emma Giusti interviewed Katie Connors in Fernandina Beach (video link).

Typical Employers & Work Settings for B.S. in Communication graduates

• Advertising Agencies
• Corporations
• Educational Institutions
• Film Companies
• Gaming Industry
• Hospitals
• Human Resources
• Internet Companies
• Literary Agencies
• Magazine Companies
• Marketing Firm Publications
• Newspapers
• News Websites
• Non-profit Organizations
• Private Consulting Firms
• Professional Journals
• Production Companies
• Promotions Departments
• Public Relations Firms
• Radio Stations
• Recording Industries
• Research Laboratories
• Self-employed
• Social Media Companies
• Theaters
• TV Stations

Careers Opportunities for B.A. in Communication Studies Graduates

B.A. in Communication Studies graduates can work as:

• Arbitrators, Mediators, and Conciliators
• Buyers and Purchasing Agents
• Career Service Associates
• Compensation and Benefits Managers
• Education Administrators
• Fundraisers
• General and Operations Managers
• Human Resource Specialists
• Loan Officers
• Property, Real Estate and Community Association Managers
• Residential Advisors
• Sales Agents
• Social and Community Service Managers
• Training and Development Specialists

Typical Employers & Work Settings for B.A. in Communication Studies graduates

Graduates in the B.A in Communication Studies are equipped to pursue entry and/or supervisory positions in the public, private, non-profit, and governmental sectors in which critical thinking, research methods and effective communication skills are required. Communication Studies graduates often get jobs that involve solving communication problems, implementing communication training, managing the internal communication of organizations, and making professional presentations. Communication Studies graduates also often enter graduate programs in communication, law, or the social sciences.