Social Media Expo JAX will be Oct. 24, 2025

Social Media Expo JAX is a single-day interactive learning and networking experience. This event is part of the School of Communication’s annual Media Week. The audience for this conference includes industry professionals, agencies, UNF staff, faculty, and students; all members of the public are invited to attend by registering. The event is designed to promote the exchange of information, ideas, insights, and innovations among professionals in social media, digital marketing, communication, and more. This experience focuses on strategy, skills, and best practices across the social media and digital industries through a series of lectures, workshops, panels, and networking opportunities.

DATE, TIME, & LOCATION:

Friday, October 24, 2025

8:30 a.m. to 1 p.m.

University of North Florida, Adam W. Herbert University Center

Board of Trustees Ballroom (Room 1058)

12000 Alumni Drive, Jacksonville, FL 32224

CONFERENCE THEME:

Video for Digital Marketing & Communication:  Tacticals & Practicals

SCHEDULE, PRESENTERS & TOPICS:

• 8:30-8:45 a.m. – Plan to arrive on campus (parking for the event is FREE)
• 8:45-9:15 a.m. - Registration
• 9:15-9:30 a.m. – Welcome & Opening Remarks: SMEJ Organizers - Dr. Margaret Stewart, UNF School of Communication & Stephen Freeman, Kairos Digital
• 9:30-10 a.m. – Micro-Learning #1 - AI + U:  The Future of Social Media Is Human-Led, AI-Enabled. Frank Goodin, UNF School of Communication
• 10-10:30 a.m. – Micro-Learning #2 - How to Develop Your Unique Editing Style:  Tools, Inspiration, and Emotional Impact. Chris De La Cruz, Chipxhazard Media 
• 10:30-10:50 a.m. – Micro-Learning #3 - Edits in REEL Time, Instagram REEL Editing Tips. Ashley Aguilar, Social Feeds
• 10:50-11:20 a.m. – Networking Engagement. Facilitated by Dr. Margaret Stewart
• 11:20-11:40 a.m. – Micro-Learning #4 - Using Video in Social Advertising for Better Conversions. Stephen Freeman, Kairos Digital
• 11:40 a.m.-12:10 p.m. –  Micro-Learning #5 - Let's Talk About Creative Burnout. Marquis Thornton, J Marq Productions LLC
• 12:15-12:45 p.m. –  Presenter Q&A. All Presenters/facilitated by Dr. Margaret Stewart
• 12:45-1 p.m. – Closing Remarks - SMEJ Organizers

EVENT SPONSORSHIPS:

We have advertising and paid sponsorship opportunities available for this event. Please contact Stephen Freeman at stephen@kairosdigital.com or Dr. Margaret Stewart at m.c.stewart@unf.edu

TICKETS:

Advanced Early Bird Registration (past attendees only) - $43.45 (includes $4.45 fee) (sales start Aug. 18 - Sept. 1st)

Advanced Early Bird + Digital Access Library (past attendees only) - $64.80 (includes $5.80 fee) (sales start Aug. 18 - Sept 1st.)

Early Bird Registration (open to the public) - $49.87 (includes $4.87 fee) (sales start Sept. 1st - Sept. 15th)

Early Bird Registration + Digital Access Library (open to the public) - $71.21 (includes $6.21 fee) (sales start Sept. 1st - Sept 15th)

Live Event Registration - $64.80 (includes $5.80 fee) (sales start Sept. 16)

Live Event Registration + Digital Access Library - $86.14 (includes $7.14 fee) (sales start Sept. 16)

Student Live Event Registration (reserved for current students only; student ID must be presented at event day registration) - $32.74 (includes $3.78 fee) (sales start Aug. 18th)

Student Live Event Registration + Digital Access Library (reserved for current students only; student ID must be presented at event day registration) - $54.13 (includes $5.13) (sales start Aug. 18th)

Add-ons

Digital Access Library - $43.54 (includes $4.45 fee) (sales end on Dec. 31, 2025)

CEU Certificates - $11.44 (includes $2.44 fee)

For group pricing, please contact Stephen Freeman at stephen@kairosdigital.com or Dr. Margaret Stewart at m.c.stewart@unf.edu.

Register today for this event.