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Social Media Expo JAX is held once a year in the fall.


UNF school of communication - social media expo jax

Social Media Expo JAX is a single-day interactive learning and networking experience that most recently took place on Friday, November 3, 2023. This event is part of the School of Communication’s annual Media Week. The audience for this conference includes industry professionals, agencies, UNF staff, faculty, and students; all members of the public are invited to attend by registering.  The event is designed to promote the exchange of information, ideas, insights, and innovations among professionals in social media, digital marketing, communication, and more. This experience focuses on strategy, skills, and best practices across the social media and digital industries through a series of lectures, workshops, panels, and networking opportunities.



Friday, November 3, 2023

9:00 a.m. – 1:00 p.m.

University of North Florida, Adam W. Herbert University Center

Board of Trustees Ballroom

12000 Alumni Drive, Jacksonville, FL 32224



Innovation & Leadership on Social Media



Registration:  8:45 a.m. - 9:15 a.m.

Welcome & Opening Remarks:  9:15 a.m. – 9:30 a.m.

Margaret Stewart

Keynote Address:  9:30 a.m. - 10:15 a.m.

Using AI for Social Media Marketing by Michelle Hummel

Coffee Break & Networking:  10:15 a.m. - 10:30 a.m. 

Flash sessions (5 speakers/presentations:  20 minutes each) -  Speaker Introduction 10:30 a.m.

  • 10:30 - 10:55 a.m. Flash Session #1
  • 10:55 - 11:00 a.m. (break/intro)
  • 11:00 - 11:20 a.m. Flash Session #2
  • 11:20 - 11:25 a.m. (break/intro)
  • 11:25 - 11:45 a.m. Flash Session #3
  • 11:45 - 11:50 a.m. (break/intro)
  • 11:50 a.m. - 12:10 p.m. Flash Session #4
  • 12:10 - 12:15 p.m. (break/intro)
  • 12:15 - 12:35 p.m. Flash Session #5

Presenter Q&A and Closing Remarks:  12:35 - 1:00 p.m. 

Margaret Stewart

Flash Sessions:

Flash Session #1 - Social Listening for Brand Leadership by Joel Villarini

Flash Session #2 - The Future of Digital Storytelling on Social Media by Alisha Johnson

Flash Session #3 - Leveraging Social Media to Maximize Authority & Impact by Josh Gellers

Flash Session #4 - Innovating Social Media Content to Promote Live Events by Blake Henderson 

Flash Session #5 - Video Content Innovations for Social Media Marketing by Grace Stoyshich



Ways to get involved include:

Event ambassadorship - Sponsorship through providing event promotion in exchange for free event registration. We offer 1-2 free tickets to professionals who serve as event ambassadors by promoting the Expo among their digital communities, either their own of those of their organization, or both. These event ambassadors should post about the event (at least) 1x weekly between when registration begins and event day; roughly 10 weeks. We share a basic social media campaign plan ahead of time to keep marketing info consistent and support content needs for posting from week to week.

Monetary Sponsorship - Sponsorship in the form of monetary contributions of $250+. These sponsors receive 1 free ticket, the opportunity to table at the bet, and are featured (logo & link) on the event website.

Exclusive Event Sponsor - Sponsorship in the form of a monetary contribution of $1500+. This sponsor would be recognized as the distinguished sponsor of the 2023 Expo. These sponsors receive (up to) 4 free tickets for members of their organization to attend, have the opportunity to table at the event, and are featured (logo & link) on the event website.

For sponsorship opportunities, please contact Dr. Margaret Stewart at


Event Registration - $59.00 (+ taxes & Eventbrite fees)

Early Bird Registration - $50.00 (+ taxes & Eventbrite fees) from Sept. 1 - 15, 2023

Registration to Open Sept. 1, 2023.

For student tickets and group pricing, please contact Dr. Margaret Stewart at

Register today for this event.

Parking: Parking for the event is FREE.

 Social Media Expo JAX 2023