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College of Arts and Sciences

Public Opinion Research Laboratory

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The Public Opinion Research Laboratory (PORL) is a full-service survey research facility that provides tailored research to fulfill each client's individual needs. Our top priority is to produce reliable data through carefully executed research in order to provide our partners and policymakers with independent, non-partisan information directly from their clients and constituents. Since its opening in March of 2001, the PORL has conducted hundreds of public opinion surveys. Our services include consulting, questionnaire design, population sampling, data collection, analysis, and a full, detailed report of charted results as well as a written description of findings. 

PORL is a proud member of the American Association for Public Opinion Research (AAPOR)--the most highly recognized organization for public opinion research and research professionals. As of July 27, 2015, PORL is a Charter Member of the AAPOR Transparency Initiative, which seeks to improve the transparency of methodology and survey-based findings amongst research organizations. We are also a member of the Association of Academic Survey Research Organizations (AASRO), which is comprised of over 60 academic survey centers.


"Through the careful execution of survey research focused on the issues concerning the community, the voice of the public becomes a powerful factor in shaping public policy and aiding in any decision-making process."

The mission of The Public Opinion Research Lab is to conduct research that contributes to the knowledge and understanding of salient social, economic, political, and health issues. The Public Opinion Research Lab aims to provide a public service by informing our clients and policymakers of public opinions, offering experiential learning to students, and producing research of the highest caliber of academic integrity.

Support Our Mission  

Our Services

Research Modes and Methods

  • Telephone Interviews
    • 27-station Computer Assisted Telephone Interviewing (CATI) system
    • No automatic dialing, ONLY hand dialing
    • Interviews conducted 7 days a week
    • PORL's phone number appears on respondents' caller ID as University of North Florida
    • Spanish-speaking interviewers to ensure a representative sample
  • Mail surveys
  • Web-based surveys
  • In-person interviews
  • Focus groups
  • Mixed-mode studies

Services and Deliverables

  • Consultation with client to formulate research question(s)
    • Selection of appropriate research design and mode
  • Questionnaire design
    • Spanish translation available for representative sample
  • Sample design and selection
  • Survey implementation and data collection
  • Data weighted to select demographics of target population
  • Complete data analysis using SPSS, STATA or other statistical software
    • Coding of open-ended questions
    • Crosstabulations (or other statistical analyses) by select demographics
  • Written reports, charted results, and presentation of findings

Need a job? Apply to be an interviewer at PORL!

The Public Opinion Research Lab (PORL) is frequently looking for students who are available to work throughout the year. As an interviewer in our lab, you'll be conducting surveys over the phone and recording data for research. Working at PORL is different from the majority of other college jobs, and English and Spanish speakers are welcome. Here 's what to expect:

  • Starting pay: $15/hr (as of 3/24/22)
  • Flexible scheduling to accommodate busy student schedules
    • Shifts are typically 4-9pm, 7 days a week
    • Create your own weekly schedule
  • Gain experience experience in public opinion research and data collection
  • Develop communication skills
  • Study or read while you work
  • Friendly, safe, on-campus work environment

If interested, please click here for instructions on how to apply for the Interviewer position For additional questions please email