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Coggin College of Business
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Study shows why Coggin College students stay at UNF

November 7, 2023

UNF professor and three students gathered around a tablet A study questionnaire on Coggin College of Business sophomores completed recently shows some of the major contributing factors why business majors return to UNF to complete their college degrees.  

The survey of Coggin College sophomores was conducted and designed by Dr. Leslie Gordon to tap feedback on student retention for the business school. Factors included affordability, the study abroad program and students had a goal to graduate from UNF as a first-generation college student.  

When asked what influenced their decision to return to UNF’s Coggin College, there were several factors ranked. The top factors and influences included: 

  • Human Support: Support from family (55%). 
  • Facilities: Personal living space (44%). 
  • Prepare-For-Future: Better prepared to make positive impact on the world (37%). 
  • University: Location of campus (37%). 
  • Goal Achievement: Commitment to achieving career goals (37%). 
  • Financial: Financial stability (35%). 
  • Classroom: Professors/Instructors (27%). 


The survey began in September and was completed with results in October, said Gordon, who currently teaches Social Media Management, Consumer Behavior, Sales Management and Advertising Management at UNF.