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Coggin College of Business

Business Resilience & Continuity (BRiC)

Are you prepared for when the unexpected happens? When disruptions occur, having processes and procedures in place to absorb the shock without significant damage to operations is imperative to business continuity. Business resilience, the ability of a business to anticipate, prepare for, respond to, and adapt to  incremental changes and sudden disruptions from outside the organization, is essential in today’s volatile, uncertain, complex, and ambiguous (VUCA) world. Business resilience is a strategic capability, one that can be developed and honed by organizations. The ability to quickly adapt to changing circumstances puts a business in a position to minimize negative impacts and, just as importantly, capitalize on opportunities that may result. 

The Business Resilience and Continuity (BRiC) Program helps small businesses develop the strategic capability of resilience through careful planning and preparedness.

Key Benefits

By attending this program, you will be able to:

  • Create actionable plans for:
    • Business Continuity
    • Disaster Recovery and Contingency
    • Crisis Communications
  • Earn digital credentials

Business Continuity

Disruptions, such as a global pandemic or hurricanes, are unforeseen and unpreventable. A Business Continuity Plan (BCP) lays out how your business will continue operating through unplanned threats and disruptions. 

  • Identify the operational, systems, financial, and physical risks to your company.
  • Develop a blueprint for strategy and tactics to deal with unforeseen event.
  • Create a Business Continuity Plan tailored specifically for your business to help you respond to potential risks.

Disaster Recovery

90% of businesses without a disaster recovery plan fail after a disruption. A disaster recovery plan is a blueprint to restore your organization’s vital support systems.

  • Minimize business downtime by getting operations back to normal as quickly as possible.
  • Learn the principles that form the core for disaster recovery plans: prevention, detection of new potential threats, and correction.
  • Develop, test, and maintain a Disaster Recovery Plan for recovering systems and infrastructure. 

Crisis Communications

Business reputation can be positively or negatively impacted by how communication is handled in a crisis. Learn how to plan for a crisis and help various stakeholders weather a crisis and emerge stronger.

  • Effectively communicate to stakeholders quickly and accurately during and after an emergency.
  • Identify activation criteria, key messages and channels, internal communication procedures, and develop contacts and media lists.
  • Develop a Crisis Communication Plan for internal and external audiences with information specific to their needs.