Sport Management (B.S.)

Build a broad foundation with the flexibility to customize your degree. This pathway combines strong sport management core with a minor in a complementary field, such as business, leadership or communication. Ideal for students seeking versatility, it’s designed for those pursuing careers in coaching, entrepreneurship, facility management or leadership roles across the sport industry.

Explore the Course Catalog to view degree requirements and course descriptions.

Shape the story of sport. In this concentration, you'll learn to engage fans, grow sponsorships and build brand loyalty across traditional and digital platforms. Coursework focuses on social media strategy, promotions, sponsorship and sport consumer insights, powered by UNF's strong connections to professional teams, collegiate programs and sport media partners.

Explore the Course Catalog to view degree requirements and course descriptions.

Dive deep into data-driven decision making and sport performance analysis. The Sport Analytics concentration prepares you to make data-driven decisions that impact team performance, fan engagement and organizational strategy. Develop skills in data visualization, performance metrics and applied analytics, while gaining real-world experience through Jacksonville's thriving sport industry network. For more information about the Sport Analytics concentration, please contact Dr. Wanyong Choi, Program Director.

Explore the Course Catalog to view degree requirements and course descriptions.

Overview

This program allows eligible students to earn a Bachelor of Science (BS) in Sport Management, followed by a Master of Education (MED) in Educational Leadership - Athletic Administration. The combined degree program is 159 credits; 120 for the undergraduate degree and 39 credits for the master's degree. However, up to 6 graduate hours may be counted towards both degrees. Students complete the undergraduate degree first, taking no more than 6 credits of graduate coursework in their senior year, which will then be used to satisfy both degrees.

Courses

Courses Students who are admitted into the accelerated program will select 2 of the 5 graduate courses listed below to be applied towards both degrees.

• SPM5206 Ethics and Issues in Sport

• SPM5308 Marketing and Promotion in Sport

• SPM5506 Sport Finance

• SPM5605 Sport Governance and Compliance

• SPM6106 Sport Facility and Risk Management

Program specific requirements

Material requirements should be sent directly to the Graduate Program Director of the Educational Leadership - Athletic Administration, MED program.

• Completion of at least 15 undergraduate hours in their major

• Minimum undergraduate GPA of 3.40 in their major, 3.0 overall GPA

• Submit a letter of recommendation from a faculty member of the Sport Management, BS program

Visit The Graduate School's Accelerated Bachelor's to Master's Degree Pathways to learn more. 

Accreditation and Public Disclosure

The sport management degree program at The University of North Florida (UNF) has received specialized accreditation through the Commission on Sport Management Accreditation (COSMA) located in Fort Collins, Colorado, USA. Our Bachelor of Science in Sport Management program is accredited by COSMA.

The COSMA Accredited Sport Management program is reflective of the fast-paced and growing sports industry across the country. The program of study provides an academic foundation in sports management for application in a variety of sports settings. Of further significance is that students receive valuable employment training though practicum and internship experiences in chosen settings including: college recreation or athletic programs, community recreation agencies, sport organizations or business, sport facilities, and professional sports teams.

Public Disclosure

The Executive in Residence (EIR) Program brings accomplished industry professionals to campus to share their expertise and insights with students. This unique initiative creates a vital connection between classroom learning and real-world experience, enriching the curriculum with practical knowledge and firsthand perspectives. Through the EIR Program, students gain access to role models, career mentorship, and guidance on work placement opportunities. By bridging the gap between academia and the professional field, the program plays a key role in preparing graduates to enter the workforce with confidence and a competitive edge.

We take pride in our strong partnerships with a wide range of sport organizations. Below are just a few of the esteemed Jacksonville-area organizations we are honored to collaborate with: 

Students and Alumni In the News

Sport management students played vital role as volunteers at THE PLAYERS Championship
UNF alum helps drive partnerships at THE PLAYERS Championship
UNF's Silverfield Coaching Symposium focuses on high school coaching and athletic leadership
UNF Sport Management Club gains elite industry experience at Super Bowl LX