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COSMA Public Disclosure Requirements

The sport management degree program at The University of North Florida (UNF) has received specialized accreditation through the Commission on Sport Management Accreditation (COSMA) located in Fort Collins, Colorado, USA. The sport management program in the following degree are accredited by COSMA:

Bachelor of Science, Sport Management

Program-Level Student Learning Outcomes Matrix

Academic Year 2025 - 2026

Assessment Results Options:

Does not meet expectation
Meets expectation
Exceeds expectation
Insufficient data

**SLO 1 - Students will apply principals of oral and written communication relevant to sport management.**
Identify Each Student Learning Outcome and Measurement Tool(s)	Identify the Benchmark	Total # of Students Observed	Total # of Students Meeting Expectation	Assessment Results: % of Students Meeting Expectation	Assessment Results:
Measure 1: Press Release [direct]	Minimum of 90% at proficient or better	35	34	97.14%	Exceeds Expectations
Measure 2: PET 3473 Sport Organization Social Media Analysis Assign [direct]	Minimum of 80% at proficient or better	51	50	98.03%	Exceeds Expectations
Measure 3: Site Supervisor Evaluation of Communication [indirect]	90% of students will receive scores of 4 or higher	98	98	100%	Exceeds Expectation

**SLO 2- Students will demonstrate the knowledge, skills, and dispositions to become effective sport managers.**
Identify Each Student Learning Outcome	Identify the Benchmark	Total # of Students Observed	Total # of Students Meeting Expectation	Assessment Results: % of Students Meeting Expectation	Assessment Results:
Measure 1: SPM4941 Final Project [direct]	Minimum of 90% at proficient or better	58	57	98.27%	Exceeds Expectation
Measure 2: Osprey Pro Badge [direct]	90% will complete badge	89	87	97.75%	Exceeds Expectations
Measure 3: Supervisor Evaluation [indirect]	90% of students will receive scores of 4 or higher	98	98	100%	Exceeds Expectation

**SLO 3- Students will analyze and explain legal concepts relevant to the sport industry.**
Identify Each Student Learning Outcome	Identify the Benchmark	Total # of Students Observed	Total # of Students Meeting Expectation	Assessment Results: % of Students Meeting Expectation	Assessment Results:
Measure 1: Legal Issue Presentation/Paper [direct]	Minimum of 90% at proficient or better	58	53	91.37%	Exceeds Expectations
Measure 1: Legal Brief [indirect]	Minimum of 90% at proficient or better	58	53	91.37%	Exceeds Expectation
Measure 2: Governance Analysis [direct]	Minimum of 90% at proficient or better	114	109	95.61%	Exceeds Expectation

**SLO 4- Students will apply fundamental marketing concepts to the sport industry and understand the unique aspects of sport consumer and product markets.**
Identify Each Student Learning Outcome	Identify the Benchmark	Total # of Students Observed	Total # of Students Meeting Expectation	Assessment Results: % of Students Meeting Expectation	Assessment Results:
Measure 1: Brand Identity Profile/Audit [direct]	Minimum of 90% at proficient or better	75	70	93.33%	Exceeds Expectation
Measure 2: Sport Marketing Plan [direct]	Minimum of 80% at proficient or better	53	42	81.13%	Does Not Meet Expectations

**SLO 5- Students will recognize and understand the socio-cultural variables that influence sport.**
Identify Each Student Learning Outcome	Identify the Benchmark	Total # of Students Observed	Total # of Students Meeting Expectation	Assessment Results: % of Students Meeting Expectation	Assessment Results:
Measure 1: Sport Issues Presentation/Paper [direct]	Minimum of 90% at proficient or better	115	104	90.43%	Meets Expectations

**SLO 6- Students will demonstrate an understanding of financial decision-making in relation to the sport industry.**
Identify Each Student Learning Outcome	Identify the Benchmark	Total # of Students Observed	Total # of Students Meeting Expectation	Assessment Results: % of Students Meeting Expectation	Assessment Results:
Measure 1: Complete Financial Digital credential (Badge) [direct]	Minimum of 90% at proficient or better	75	68	90.66%	Meets Expectations
Student Learning Outcomes Matrix Narrative: Faculty continue to review and review learning measures and outcomes to ensure the sport management curriculum and course content remain aligned with industry best practices. AY 2024-2025 results demonstrate the most SLOs met or exceeded benchmarks, showing stable or improved performance compared to AY 2023-2024. Gains were seen in site supervisor evaluation and legal presentation socres, while the brand identity profile saw a slight decrease. Two measures (Fact Pattern and Digital Credential) again lacked data due to non-implementation or low completion. Faculty will standardize assignment use, expand early interventions for credential completion, and integrate additional applied learning experiences. These efforts reflect the program's ongoing cycle of assessment, reflection, and action, using results to drive curriculum refinement and enhance student learning outcomes. A review of SLO measures compared to previous years is as follows: SLO1: Demonstrate communication strategies that effectively engage sport industry audiences using appropriate technologies and media platforms. Direct Measures: Press Release (90% - meets expectations, consistent with 91.3% in 2023-24 and Social Media Analysis Assignment (81% - meets expectations, new measure for 2024-25). Indirect Measure: Senior Survey (100% - exceeds expectations, previously 100%) Assessment Findings and Resulting Actions: Overall, results on the press release were consistent with the previous academic year. In response to last year’s recommendation to expand varied measures, SLO 1 was reviewed and revised to better align with industry communication strategies that effectively engage audiences using current technologies and media platforms. A new measure was added, and its rubric is included in the appendix. This new assessment increased rigor and critical thinking required for success. As this is the first year of data for the new measure, we cannot yet evaluate trends. SL0 2: Demonstrate the knowledge, skills, and dispositions to become effective sport managers. Direct Measure: Internship Final Project (90% meets expectations; consistent with 90.9% in 2023-24). Indirect Measures: Site Supervisor Evaluation (98.5% exceeds expectations; improved from 95.4%) and Senior Survey (96% exceeds expectations; previously 100%). Evaluation and Improvement Cycle: Supervisor evaluations showed improvement, while the final project remained consistent but below the higher benchmark of 95%. Faculty will refine rubrics and internship guidelines to ensure alignment with industry competencies and continue pre-internship workshops to reinforce skills. SLO 3: Analyze and explain legal concepts relevant to the sport industry. Direct Measures: Legal Issue Presentation/Paper (91% exceeds expectations; up from 82.5%) Indirect Measure: Senior Survey (92% exceeds expectations; previously 91.3%) Assessment-Based Program Improvements: The Legal Issue Presentation/Paper showed marked improvement. In AY 2025-26, permanent faculty will work on standardizing student learning outcome measures given the high number of adjuncts or visitors who teach this course. Faculty will also consider additional authentic assessments to enhance learning. SLO 4: Apply fundamental marketing concepts to the sport industry and understand the unique aspects of sport consumer and product markets. Direct Measures: Brand Identity Profile/Audit (93% exceeds expectations; slightly decreased from 100% in 2023-24) and Sport Marketing Plan (81% meets expectations; new measure for 2024-25). Indirect Measure: Senior Survey (92% exceeds expectations; consistent to 91% in 2023-24). Application of Assessment Results to Program Improvement: The new Sport Marketing Plan measure met expectations but highlighted areas for improvement. This is a new direct measure of student learning and is a culminating final project that requires students to work with sport industry partners to develop a comprehensive marketing plan. The assignment is rigorous and time-intensive thus the benchmark of 80%. This project is consistently assigned by our primary sport marketing faculty member will continue to focus on scaffolding key concepts earlier in the curriculum to strengthen students’ ability to develop comprehensive and actionable marketing plans. SLO 5: Recognize and understand the socio-cultural variables that influence sport. Direct Measures: Sport Issues Presentation/Paper (91% exceeds expectations; consistent with 91.5% in 2023-24); Digital Credential (insufficient data; completion rate not tracked in 2024-25). Indirect Measure: Senior Survey (96% exceeds expectations; unchanged from 2023-24). Assessment Findings and Resulting Actions: Results for the presentation remained steady. The digital credential measure lacked data due to low completion rates. Faculty will introduce the badge earlier in the curriculum and provide structured support to improve completion. Last year, we reported that we would be adding a Sport Industry Workplace micro-credential as a direct measure of student learning. Due to changes in instructors of record, this action was delayed. We are working to ensure this measure is added in the next reporting cycle. SLO 6: Demonstrate an understanding of financial decision-making in relation to the sport industry. Direct Measure: Financial Digital Credential (90% meets expectations; unchanged from 2024 AY). Indirect Measure: Senior Survey (92% exceeds expectations; consistent with 91.3% in 2023-24). Evidence-Based Changes and Future Plans: Results remained consistent with the previous year. Faculty will continue integrating Excel-based exercises, sport business analysis, and data.

Program-Level Operational Effectiveness Goals Matrix

Academic Year 2025-26

Assessment Results Options:

Does not meet expectation
Meets expectation
Exceeds expectation
Insufficient data

**OEG 1: Recruit, retain and graduate students in the major.**
Identify Each Operational Effectiveness Goal	Identify the Benchmark	Data Summary	Assessment Results:
Measure 1: Graduation rate from university administration	60% 4-year graduation rate	85.36% of students met 4-year graduation rates.	Exceeds Expectations
Measure 2: Student Retention	At least 80% of FTIC students will enroll in SPM coursework during their first 50 hours.	100% of FTIC Sport Management students enrolled in at least one SPM course during their first 50 hours.	Exceeds Expectations
Measure 3: FTIC Fall-to-Fall Retention	At least 80% of FTIC students will be retained from fall to fall.	100% of FTIC students were retained from fall to fall.	Exceeds Expectations

**OEG 2**: **Provide pathways and strategies for student success throughout their educational journey, enabling them to reach and exceed their goals.**
Identify Each Operational Effectiveness Goal	Identify the Benchmark	Data Summary	Assessment Results:
Measure 1: Program Senior Survey High Impact Practice Inventory	80% of students engaged in high impact practices.	100% graduating seniors engaged in at least one high impact practice prior to graduation	Exceeds Expectations
Measure 2: University Graduating Senior Survey	Student will rate their confidence "to determine what is expected of you as you enter a sport industry job" 4 or higher on a 5 point scale.	Average overall rating 4.37/5.	Exceeds Expectations

**OEG 3**: **Attract and retain a vibrant and diverse group of faculty and staff that are committed to quality of instruction and student success.**
Identify Each Operational Effectiveness Goal	Identify the Benchmark	Data Summary	Assessment Results:
Measure 1: Senior Survey	90% of students agree our faculty provide valuable course content; and are knowledgeable in the field	90% of students agree our faculty provide valuable course content; and 91% are knowledgeable in the field.	Meets Expectations
Measure 2: Faculty Qualifications and Instructional Coverage	100% of faculty will meet university, department and program for their assigned courses, and required major courses will be staffed by appropriately qualified faculty.	100% of faculty will meet university, department and program for their assigned courses, and required major courses will be staffed by appropriately qualified faculty.	Meets Expectations
Chair Evaluation of Faculty Scholarship	Full-time Sport Management faculty will meet or exceed department expectations for research, scholarship, creative activity, professional engagement, and/or applied research, as applicable to assignment and faculty classification.	100% of full-time Sport Management faculty met or exceed department expectations for scholarship, creative activity, professional engagement, or applied research, as applicable to assignment and faculty classification.	Meets Expectations
Professional Development	100% of full-time Sport Management faculty will participate in at least one professional-development, teaching-enhancement, industry-engagement, or faculty-development	100% of full-time Sport Management faculty participated in at least one professional-development, teaching-enhancement, industry-engagement, or faculty-development activity during the academic year.	Meets Expectations

OEG 4: Sport management faculty demonstrate excellence in teaching effort and demonstrate an ethos of student care and mentorship.

Identify Each Operational Effectiveness Goal	Identify the Benchmark	Data Summary	Assessment Results:
Measure 1: Overall Instructor Rating - ISQs	Faculty maintain an average overall instructor rating of 4/5	SPM Faculty Overall Instructor Rating Average for AY 2025-26 was 4.49/5	Exceeds Expectations
Measure 2: Chair Evaluation of Teaching Performance- Annual faculty evaluation	100% of FT tenured and tenure-earning faculty will meet or exceed expectations for teaching established in the collective bargaining agreement and department policies.	100% of FT tenured and tenure-earning faculty met or exceed expectations for teaching established in the collective bargaining agreement and department policies.	Meets Expectations

OEG 5: Provide a curriculum that is in line with industry expectations that prepares students to confidently enter the workforce and achieve appropriate employment and continuing education placements of graduates.
Identify Each Operational Effectiveness Goal and Measurement Tool(s)	Identify the Benchmark	Data Summary	Assessment Results:
Measure 1: Curriculum Review and Continuous Improvement	Faculty will formally review the curriculum at least annually and document any curricular, co-curricular, or assessment improvements arising from student outcomes, employer expectations, professional standards, or industry developments.	Faculty conducted the annual curriculum review during AY 2025-26. Assessment findings employer feedback, and industry trends informed revisions to the undergraduate curriculum, finalization of revised concentrations, added a new coaching minor, updated student learning outcome assessment measures, and the continued alignment of coursework with industry needs and COSMA expectations.	Exceeds Expectations
Measure 2: UNF Graduation Survey	60% of graduates' primary activity upon graduation will be working in sport industry careers	70.96% of graduates indicated their primary activity upon graduation will be working in sport industry careers.	Exceeds Expectations

Program-Level Operational Effectiveness Goals Narrative - Academic Year 2024-25

The Sport Management program at the University of North Florida demonstrated measurable progress in operational effectiveness during AY 2024-25. Compared to AY 2023-24, the program improved in graduation rates, student confidence measures, and instructional quality, while continuing to meet or exceed most benchmarks. The program applies an intentional evaluation and improvement cycle where results are reviewed, reflected upon, and translated into assessment-based program improvements. The program remains committed to using assessment results for continuous improvement, ensuring alignment with COSMA standards and preparing students for success in the sport industry.

OEG 1: Recruit, retain, and graduate students in the major.

Graduation Rate: The FTIC 4-year graduation rate improved from 51% in 2023-24 to 77% in 2024-25, exceeding the 60% benchmark. This growth reflects continued implementation of proactive advising strategies, including monthly progress reports, registration holds for off-track students, and faculty outreach. Excess-hour data were again unavailable, and this measure will be removed moving forward. It should also be noted that numerous factors related to the pandemic impacted the previous year reporting.
Retention: Retention increased to 86%, up from 80% the prior year, also exceeding the 50% benchmark.

Assessment Findings and Resulting Actions: Faculty will continue to emphasize early advising, frequent progress monitoring, and student communication as these strategies correlate with improved retention and on-time graduation. Removal of the excess-hour measure will allow focus on actionable data available from university systems.

OEG 2: Provide pathways and strategies for student success.

All measures continued to exceed benchmarks:

100% of students engaged in at least one high-impact practice (unchanged from 2023-24).
100% reported confidence in practicum/internship preparedness (unchanged).
98% reported confidence in understanding workplace expectations, up from 83.8% in 2023-24.

Application of Assessment Results to Program Improvement: The program will expand applied learning opportunities, leveraging the Senior Executive in Residence to increase industry engagement and experiential learning projects. These actions support ongoing enhancement of career readiness and practical skill development.

OEG 3: Attract and retain a diverse and high-quality faculty.

Measure 1: Data remained unavailable due to university survey changes.
Measures 2 & 3: Faculty met or exceeded departmental expectations for scholarship and professional development.

Evidence-Based Changes and Future Plans: The program is collaborating with Institutional Research to reinstate survey items assessing student perceptions of faculty expertise and course value. Faculty will continue to engage in mentoring, research productivity, and professional development to sustain high instructional quality.

OEG 4: Demonstrate teaching excellence and mentorship.

Instructor Ratings: The average ISQ increased to 4.56/5 from 4.29/5 in 2023-24.
Student Survey: 94% of students affirmed faculty provide excellent instruction.
Annual Evaluations: All tenure and tenure-earning faculty met or exceeded teaching expectations.

Assessment-Based Program Improvements: Results confirm faculty excellence in teaching and mentorship. The program will continue sharing best practices among faculty and supporting new hires to sustain high instructional quality.

OEG 5: Provide an industry-aligned curriculum that prepares students for career success.

Measure 1 (Program Senior Survey): 80% of students will indicate confidence in their preparedness to enter the sport industry workforce. In 2024-25, 96% of students agreed that faculty provide excellent quality instruction, exceeding expectations.
Measure 2: 60% of undergraduate students will be working in sport industry careers. In 2024-25, 65% of seniors indicated they would be employed full time in the sport industry, meeting expectations.

Evaluation and Improvement Cycle: These results indicate that students feel well-prepared to enter the workforce and are securing employment in the field at rates consistent with or exceeding benchmarks. The program will continue to expand networking, internship opportunities, and applied projects with industry partners to further enhance graduate employability.

PROGRAM INFORMATION PROFILE

This profile offers information about the performance of a program in the context of its basic purpose and key features.

Name of Institution

Institution: University of North Florida

Program/Specialized Accreditor(s): Commission on Sport Management Accreditation

Institutional Accreditor: Southern Association of Colleges and Schools

Date of Next Comprehensive Program Accreditation Review: 2028

Date of Next Comprehensive Institutional Accreditation Review: 2029

URL where accreditation status is stated: https://www.unf.edu/silverfield/loci/sport/public-disclosure.html

Indicators of Effectiveness with Undergraduates as Determined by the Program

Graduation Year: 2024-25

# of Graduates: 68

Graduation Rate - Data varies for FTIC and transfer students.
Completion of Educational Goal (other than certificate or degree - if data collected)

# of Students Surveyed: NA

# Completing Goal: NA
Average Time to =Degree
4-Year Degree: 4.03 yrs
Annual Transfer Activity (into Program)
Year: 2024-25

Transfer Rate: 60% - This is the three-year transfer rate of FTIC students
Graduates Entering Graduate School
Year: 2024-25

# of Graduates: Information not available/insufficient data

# Entering Graduate School: Information not available/insufficient data
Job Placement (if appropriate)

Year: 2024-25

# of Graduates: 68

# Employed: 77% (2023-24 graduates)