UNF: SPORT IMPACT JAX

What We Do

Sport IMPACT JAX (SI JAX) is a collaborative, cross-disciplinary research initiative that amplifies the power of sport by connecting organizations and communities with research-driven insights. We combine the nationally recognized survey methodology expertise of UNF's Public Opinion Research Lab (PORL) with the sport industry expertise of UNF Sport Management faculty to conduct high-quality public opinion polling, fan and consumer research, community impact studies, and applied sport research. We generate objective, evidence-based research on sport fan attitudes, behaviors and perceptions that influence everything from local fan engagement and consumer behavior to statewide initiatives and national sport policy. Our research helps organizations inform strategy, evaluate community outcomes, strengthen decision-making and create measurable impact through the power of sport.

Student Experiental Learning

Sport IMPACT JAX provides University of North Florida students with hands-on, high-impact experiential learning opportunities through participation in real-world applied research projects. Students gain practical experience in:

Public opinion research, data collection, and analysis
Survey design and methodology
Sport business intelligence and consumer insights
Strategic communication and research reporting
Presenting research findings to industry and community stakeholders

Help Shape the Future of Sport

Become part of a growing community of sport fans whose voices help inform fan engagement, community impact and the future of the sport industry.

Ready to make your voice heard?

Partner With SI JAX

Join Our Fan Panel

Latest Research

Media Releases

UNF Poll: Florida Places Its Bets, and Pushes Back

Read May 14, 2026 Media Release

UNF Poll: Super Bowl the Latest Political Football

Read February 6, 2026 Media Release

UNF's PORL and Sport IMPACT Jax Reveal Jacksonville is Ready for a Women's Sports Revolution

Read June 25, 2025 Media Release