Media Week 2022

Welcome to the 10th annual Media Week. The School of Communication is once again connecting our undergraduate and graduate students with professionals in Advertising, Multimedia Journalism, Digital Video Production, Public Relations, Communication Studies, and Communication Management.

Below is the schedule of events. 

The events from Monday-Thursday are free, but students must register for those events they want to attend.

UNF School of Communication Media Week 2022 Schedule

Monday, October 10

10-11 a.m. Bldg. 14D, Room 2001: Relationships Across the Communication Concentrations

A discussion about the various commonalities and differences between the areas of communication. When and how do the various areas work together? When may they be at odds? 

• Public Relations: Brock Borgeson, Assistant AD of Strategic Communication, UNF Athletics
• Advertising: Jud Heussler, Director of Branding & Programming, WAPE & WEZI
• Advertising:  Alexandra Scirrotto, Account Manager & Internship Coordinator, Connect Agency

• Journalism: Jamie Rich, Founder/Publisher, Flamingo Magazine 

1:30-2:30 p.m., Bldg. 14D, Room 2001:  Off the Field: Digital Marketing in the NFL
This Media Week keynote presentation focuses on digital marketing and how it intersects with advertising, digital video production, journalism and public relations. 

• Jennifer Garavaglia, Digital Marketing Manager, Jacksonville Jaguars 

Tuesday, October 11

1:40-5:30 p.m., Bldg. 14D, Room 1011:  Content Creation for Social media and the Web

• Marilia Capeli, Owner, MCAPELI Creative 

4:30-5:30 p.m., Bldg. 14D, Room 2014: 50th Anniversary Alumni/Retired Faculty Session 

Screening of 50th Anniversary Video Tribute Experiences and advice 

• Jackie Heller, Support Coordinator, Business Builders
• Tristan Morhous, Director/Production Supervisor, Gemstone Media
• Oscar Patterson, Professor Emeritus of Communication and former department chair

6 p.m./Location Mellow Mushroom-Town Center: Alumni reception – UNF 50th Anniversary Celebration
Reminiscing and networking with new and old friends.
Location: 9734 Deer Lake Ct., Ste 1, Jacksonville, FL 32246
Map to get to Mellow Mushroom. 

Wednesday, October 12

10:30-11:30 a.m./Bldg. 14D, Room 2001: Advertising Breakout
Conversation and advice from professionals about the advertising field.

• Daniel Burstein, Senior Director, Content and Marketing, MECLABS Institute
• Todd Juliano, Creative Director, DJ and Lindsey Real Estate
• Nicole McKinnon-Jacobs, Creative Director, 5ivecanons
• Adam Schaffer, Chief Creative Officer/President, 5ivecanons
• Teresa Spencer, General Manager, Folio Weekly
• Stacey Steiner, Director of Brand Activation, Prattify

12-1 p.m., Talon Room: Lunch with the Professionals
An informal opportunity for students to network with and garner advice from professionals working in their fields of interest.

Public Relations

• David Clark, Executive Director, Downtown Ecumenical Services Council
• Paola Lorenzo, Communications Manager, Newfold Digital

Digital Production

• Tristan Morhous, Director/Production Supervisor, Gemstone Media
• Mike Madden, Digital Media Producer, Madnetic, LLC
• Karen Phillips, Managing Director, Mission Driven Studios (digital/social media)
• David Zuckerman, President, Easy Edit Video

Advertising

• Daniel Burstein, Senior Director, Content and Marketing, MECLABS Institute
• Jud Heussler, Director of Branding & Programming, WAPE & WEZI
• Todd Juliano, Creative Director, DJ and Lindsey Real Estate
• Michael Lane, Digital Account Manager, Connect Agency
• Stacey Steiner, Director of Brand Activation, Prattify
• Marla Walter, Content Marketer, Landstar
• Ryan Winter, COO, Everlogic Software
• Jackie Vorrath, Social Media Manager, DJ and Lindsay Real Estate

Multi-Media Journalism

• Kyle Dodd, Photographer/Editor, Action News Jax
• Tom Fridley, Programming Consultant & Director of Production, 1010XL/WIXL AM & FM (Flagship station of the Jacksonville Jaguars)
• Bob Longo, Vice President & General Manager, Cox Media Group
• Jamie Rich, Founder/Publisher, Flamingo Magazine (or Jessica Giles, Deputy Editor)

1:30-2:30 p.m., Bldg. 14D, Room 2001: Public Relations Breakout
Conversation and advice from professionals about the public relations field.  

• David Clark, Executive Director, Downtown Ecumenical Services Council
• Toni Boudreaux-Godwin, Director of Operations, The Brumos Collection
• Paola Lorenzo, Communications Manager, Newfold Digital
• Angela Spears, Owner, Angela Spears Communication

1:30-2:30 p.m., Bldg. 14D, TV Studio:  Digital Production Breakout

Conversation and advice from professionals about the digital production field.

• Tristan Morhous, Director/Production Supervisor, Gemstone Media
• Mike Madden, Digital Media Producer, Madnetic, LLC
• Karen Phillips, Managing Director, Mission Driven Studios
• David Zuckerman, President, Easy Edit Video

2-3 p.m., Bldg. 14D, Room 1016, Multi-media Journalism Breakout  

Conversation and advice from professionals about traditional print, broadcast and digital journalism. 

• Kyle Dodd, Photographer/Editor, Action News Jax
• Ashley Greer, Senior Recruiter/Talent Acquisition, Cox Media Group
• Carly Kramer, Producer, Action News Jax 
• Carianne Luter, Social Media Producer, WJXT
• Jamie Rich, Founder/Publisher, Flamingo Magazine (or Jessica Giles, Deputy Editor)  

3:30-5 p.m., Spinnaker Media office in the Student Union

Professional Journalists Meet Spinnaker Journalists Professionals will tour Spinnaker facilities and visit with Spinnaker staff to offer professional insights and answer questions. 

• Kyle Dodd, Photographer/Editor, Action News Jax
• Tim Gibbons, Editor, Jacksonville Business Journal
• Carly Kramer, Producer, Action News Jax 

Thursday, October 13

10 a.m., Bldg. 14D, Room 2001: The Climb to the C-Suite; How do Promotion Experiences Differ for Men and Women?  

A panel discussion with men and women in the communication professions regarding their experiences with job responsibilities, promotions/wages and how things have changed -- or not -- during their careers.

• Mary Kelli Palka, Executive Editor, The Florida Times-Union 
• Kerry Cullen Baldwin, Head of Channel Partnerships, Agentz 
• Stephanie Lippincott, Chief Marketing Officer, AWKNG Theology School 
• Ryan Winter, COO, Everlogic Software   
• Mia O'Brien, Director of Multi Media Production, 1010XL & 92 FM

Friday, October 14

Social Media Expo Jax
9 a.m. – 3:45 p.m. Adam W. Herbert University Center, 
12000 Alumni Drive, Jacksonville, FL 32224 

For more information about this event, go to Social Media Expo Jax website.