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Media Week 2020

As you can imagine, UNF's annual Media Week event is going to look different this year amid the pandemic and the restrictions of social distancing. UNF Media Week 2020 will be held Oct. 19-22 virtually on Zoom featuring a number of opportunities for participation. While smaller in scope, this will continue to be an opportunity for students to network with and learn from professionals in Advertising, Multimedia Journalism, Digital Video Production, and Public Relations.

Please use #UNFMediaWeek and @UNFComm when posting on social media about those parts of Media Week that you really enjoy.

To participate, you must register on SignUpGenius. Please register even if you are participating in a session during class time. You may also register for sessions held during a class time even if you are not in the class. Spaces are limited and you must include an email address to be invited to the Zoom session. Sessions and speakers are subject to change. See schedule below for available sessions. 

Monday, Oct. 19

Zoom Event - Public Relations

Dr. Stephynie Perkin's Class, 10:30 to 11:45 a.m. 

"How has the pandemic changed the way you interact with your target audience?"

Guest Speakers:

  • Liz Slobodian, Director of Public Relations, Firehouse Subs
  • Marina Martin Leary, Senior Marketing Manager, Girl Scouts of America
  • Cynthia Weiss, Division of Public Affairs, Mayo Clinic Jacksonville

Zoom Event - Diversity Panel

Dr. John Parmelee, Moderator, 12 to 1 p.m., 

"How have racial tensions and the Black Lives Matter movement affected the way you communicate messages to a diverse public?"

Guest Speakers:

  • Angela Spears, President, Angela Spears Communication
  • Bridgette Matter, Reporter and Co-Anchor, Action News Jax
  • Timothy Gibbons, Editor in Chief, Jacksonville Business Journal

Tuesday, Oct. 20

Zoom Event - Journalism

Dr. Brian Thornton, Law & Ethics of Communication, 12:15 to 1:30 p.m., 

"The press as the enemy of the people. Can journalists make a difference in a racially contentious world?"

Guest Speakers:

  • Melanie Lawson, Morning Anchor, WJXT-TV
  • Tarik Minor, Anchor, WJXT-TV
  • Sam Crenshaw, radio and TV broadcast veteran, Atlanta

Wednesday, Oct. 21

Zoom Event – Advertising

Dr. Jae Park, Moderator, 10 to 11 a.m.

"How has COVID-19 affected consumer behavior and thus the advertising industry? What are the lasting effects?" 

Guest Speakers:

  • Stacey Steiner, Digital Marketing Manager, CFI Marketing
  • Tuan Tu, Senior Director, Revlon Global Marketing


Zoom Event - Public Relations

Prof. Roberta Doggett's class, Noon to 1:15 p.m.

"What is 'real' news? How do you as PR pro discern what news to follow and what is important to know for your organization."

Guest Speakers:

  • Marina Martin Leary, Senior Marketing Manager, Girl Scouts of America
  • David Clark, Executive Director, Downtown Ecumenical Services Council
  • Paola Lorenzo Rodriguez, Media Specialist, City of Jacksonville/Sports & Entertainment


Zoom Event - Career Success Center

11 a.m. to Noon

"Employment - How to land a job in a pandemic; virtual interviews and work/life balance."

Guest Speaker:

  • Vivian Senior, COAS Career Services

Thursday, Oct. 22

Zoom Event - Digital Production

Prof. Frank Goodin, Moderator, 10 - 11 a.m.

"How have the restrictions on the movements of people and human contact affected multimedia production?"

 Guest Speaker:

  • Mike Madden, Digital Media Production Manager, Fanatics


Zoom Event - Alumni

Prof. Stephanie McClain-Araujo, Moderator, 10 to 11 a.m.

"What did you wish you knew when you started your career that you had to learn 'on the fly'?"

Guest Speakers:

Stacey Steiner, Digital Marketing Manager, CFI Marketing

  • Daniel Burnstein, Senior Director, Content and Marketing, MECLABS Institute
  • Toni Boudreaux-Godwin, Director of Operations, The Brumos Collection
  • Stephanie Jarrett, Senior Analyst, JetBlue
  • Jacqueline Ireton, Digital Intelligence Lab Lead, Eli Lily


Zoom Event - Social Media Panel

Dr. Margaret Stewart, Moderator, 3:05 to 4:20 p.m.

Guest Speakers:

  • Jennifer Radke, CEO, National Institute for Social Media
  • Luis D. Camejo, Co-Founder, BizBros and Co-Host, Content is Profit Podcast
  • Luis Alfonzo Camejo, BizBros and Co-Host, Content is Profit Podcast
  • Ashton Elder, Marketing Coordinator, Exit 1 Stop Reality
  • Maria Atilano, Student Outreach Librarian, Thomas G. Carpenter Library, UNF
  • Jessica Wingate, Assistant Director, and Ronnesha Rodgers, Social Media Specialist, UNF Marketing & Communications