Skip to Main Content
Silverfield College of Education and Human Services
oneColumn

Sport Analytics (M.S.)

The Master of Science in Sport Analytics at the University of North Florida prepares students to leverage data, technology, and sport domain knowledge to drive performance, business strategy, and innovation across the sport industry. Designed for aspiring analysts, sport professionals, and data-driven decision-makers, the program equips graduates with advanced analytical skills, real-world experience, and industry connections to succeed in professional, collegiate, and emerging sport sectors.

Student talking into microphone at a conference

Program at a Glance

  • Degree: Master of Science
  • Credit Hours: 30
  • Location: UNF Campus
  • Application Deadline: Fall Term - Aug. 1; Spring Term - Dec. 1; Summer Term (if applicable) - April 15
    • Applications are reviewed on a rolling basis, meaning candidates may receive a decision shortly after all materials are submitted.

Apply Now!

Program Description

COSMA Accredited Institution logo

The MS in Sport Analytics is a 30-credit graduate program that integrates data science, business analytics, and sport industry application. Students develop competencies in statistical modeling, data visualization, programming, and applied analytics, building the technical and strategic skillset required in today’s data-driven sport environment. 

The curriculum combines core analytics coursework—such as data analytics, data visualization, and applied business analytics—with specialized sport-focused applications. Through hands-on projects, experiential learning opportunities, and partnerships with sport organizations, students apply analytics to areas such as player performance, fan engagement, operations, and sport business strategy. 

Students may tailor their learning through electives and applied experiences, including practicum opportunities and applied research within UNF’s sport ecosystem. The program is designed to be completed in as little as three semesters of full-time study and prepares graduates for careers in professional sports, collegiate athletics, sport technology firms, and analytics-driven organizations.

The program is accredited by the Commission on Sport Management Accreditation (COSMA), ensuring a high standard of academic quality and industry relevance.

  • Course Catalog

    This program requires 30 credit hours. Required prior to admission to the program:

    • A course in basic statistics or equivalent (UNF equivalents: STA 2023, STA 2014)
    • A course in entry level computing or equivalent (UNF equivalents: CGS 1100, CGS 1060)
    • An entry level course in business or equivalent (UNF equivalents: MAN 3025, MAR 3023, ECO 2013, ECO 2023)

     

    Core Requirements (9 credits)

    • CAP6768 Data Analytics (3 Credits)
    • ISM6419 Data Visualization (3 Credits)
    • ISM6404 Applications of Business Analytics (3 Credits)

     

    Major Requirements (21 credit hours)

    • SPM5308 Sport Marketing (3 Credits)
    • SPM5506 Sport Finance & Economics (3 Credits) 
    • SPM5708 Applications of Sport Analytics (3 Credits) – NEW
    • SPM5936 Special Topics in Sport (3 Credits) – NEW
    • SPM6709 Intro to Sport Analytics (3 Credits) 
    • SPM6708 Advanced Sport Analytics & AI (3 Credits) 
    • SPB6946 Practicum in Sport Analytics & Athletic Admin (3-6 Credits)
  • Accreditation and Public Disclosure

    Accreditation and Public Disclosure

    COSMA Accredited Institution logoThe sport management degree program at The University of North Florida (UNF) has received specialized accreditation through the Commission on Sport Management Accreditation (COSMA) located in Fort Collins, Colorado, USA. Our Bachelor of Science in Sport Management program is accredited by COSMA.

    The COSMA Accredited Sport Management program is reflective of the fast-paced and growing sports industry across the country. The program of study provides an academic foundation in sports management for application in a variety of sports settings. Of further significance is that students receive valuable employment training though practicum and internship experiences in chosen settings including: college recreation or athletic programs, community recreation agencies, sport organizations or business, sport facilities, and professional sports teams.

    Public Disclosure

  • Executive in Residence

    The Executive in Residence (EIR) Program brings accomplished industry professionals to campus to share their expertise and insights with students. This unique initiative creates a vital connection between classroom learning and real-world experience, enriching the curriculum with practical knowledge and firsthand perspectives. Through the EIR Program, students gain access to role models, career mentorship, and guidance on work placement opportunities. By bridging the gap between academia and the professional field, the program plays a key role in preparing graduates to enter the workforce with confidence and a competitive edge.

  • Partnerships

    We take pride in our strong partnerships with a wide range of sport organizations. Below are just a few of the esteemed Jacksonville-area organizations we are honored to collaborate with: 

    A collage of logos for Jax Armada, ATP, Jax Jaguars, Jax Icemen, UNF Athletics, PGA Tour, SMT, Jax Sharks and YMCA

Career Outlook

** COMING SOON **

Two professionals having a meeting near a tennis court
  • University Requirements

    Application and Fee

    Prospective students are required to use our online system to create an account and submit an application. The application opens approximately one year in advance and is only good for the term and program in which it is submitted. Applicants who have submitted their application and wish to change their admission term or major/concentration may submit a new application and associated application fee. If you would like to cancel an open application, please contact us.

    A $30 (USD) application fee is required regardless of previous enrollment. The application fee is non-refundable and cannot be waived. Undergraduate application fees cannot be used for a graduate application, and vise versa. The application fee must be submitted prior to the review of an application.

    Current students who would like to add or change a major, concentration or certificate should submit the Change of Concentration or Major form.

    College Transcripts

    All applicants must provide transcripts from a U.S. institution accredited by an accepted institutional accreditor or its equivalent from a non-US institution that awarded the bachelor’s degree and master’s degree, if applicable, and transcripts from institutions where any post-baccalaureate and/or graduate credits were earned.

    All admits must provide official transcripts.

    All international transcripts will require a course-by-course evaluation by an approved third-party credential evaluation agency unless a graduate program has established an alternative credential evaluation procedure that is approved by the graduate school. To be accepted, the evaluation must be:

    1. Translated to English and be the U.S. equivalent
    2. Evaluated course-by-course
    3. Include the overall academic GPA
    4. Be from an approved third-party accredited evaluation service. Recommended evaluation agencies: 

    Important Notes

    • The UNF Graduate School cannot request transcripts on an applicants behalf.
    • Unofficial transcript copies are accepted for admissions but must clearly state the institution name, student name, course information, terms, grades, and credits. Degree audits are not accepted. Admitted students will be prompted to provide official transcripts. 
    • If currently enrolled in courses, an incomplete transcript must be submitted before the posted deadline. 
    • Applicants who also have to apply through systems such as ATCAS or PTCAS, must submit separate transcripts to UNF. 
    • Official transcripts must:
      • Must be less than one year old from the date of printing
      • Must be submitted in a sealed envelope from your institution, or emailed through official electronic means.
    • When requesting college transcripts, please verify with your institution(s) whether or not they are able to submit electronic transcripts in the proper EDI format. Institutions can submit transcripts via e-mail to graduateschool@unf.edu from an approved vendor such as ScriptSafe, Credentials, or Parchment. 
    • Former or current UNF students should not request UNF transcripts. After application submission, the UNF requirement will be updated to a "waived" status.

    Where do I send transcripts?

    Mail

    UNF Graduate School
    1 UNF Drive
    Jacksonville, FL 32224

    Email

    graduateschool@unf.edu

  • Program Requirements
    • Resume
    • Letter of intent
      • Describe professional and career goals
    • Two letters of recommendation
      • Address applicants qualifications for success in graduate school
      • Must be on official letter head (if applicable) and have an original signature (electronic signatures are not acceptable)
  • International Requirements
    International students must be fully admitted to a full-time, on-campus, in-person, degree-seeking program at the University of North Florida. Please check the list of non-qualifying graduate degree programs and contact the International Center for more information.

Program Contacts

Professional headshot of Dr. Kristi Sweeney

Dr. Kristi Sweeney
Associate Professor, Department Chair

View Dr. Sweeney's Bio

Email Dr. Sweeney

osprey bird logo

Resources

Explore the Sport Management Club, the Sport Data Analytics Lab, and the North American Society for Sport Management - valuable resources designed to support your growth and success throughout your educational journey. 

Two female UNF students sitting and smiling in professional attire

Sport Management Club

The Sport Management Club is committed to connecting aspiring sport industry professionals and providing valuable, hands-on resources to support their career development. Through interactive meetings, networking events, and industry-focused experiences, the club creates meaningful opportunities for all UNF students interested in pursuing a career in the sport industry.
A hand touching a IPAD displaying a football field

Sport Data Analytics Lab

The SDAL lab is a sport-focused research hub dedicated to advancing data analytics in the sport industry. The lab serves as a collaborative space where faculty, students, and partners apply analytical expertise to real-world challenges through project-based partnerships and consultations with sport organizations at the regional, national, and international levels.
Soccer ball kicked into net with blue sky

North American Society of Sport Management

NASSM's mission is to promote and encourage research, scholarly writing, and professional development in sport management—both theoretical and practical aspects. 

Two female UNF students sitting and smiling in professional attire

Sport Management Club

The Sport Management Club is committed to connecting aspiring sport industry professionals and providing valuable, hands-on resources to support their career development. Through interactive meetings, networking events, and industry-focused experiences, the club creates meaningful opportunities for all UNF students interested in pursuing a career in the sport industry.
A hand touching a IPAD displaying a football field

Sport Data Analytics Lab

The SDAL lab is a sport-focused research hub dedicated to advancing data analytics in the sport industry. The lab serves as a collaborative space where faculty, students, and partners apply analytical expertise to real-world challenges through project-based partnerships and consultations with sport organizations at the regional, national, and international levels.
Soccer ball kicked into net with blue sky

North American Society of Sport Management

NASSM's mission is to promote and encourage research, scholarly writing, and professional development in sport management—both theoretical and practical aspects. 

Sport IMPACT JAX

Sport IMPACT JAX is a collaborative, cross-disciplinary research initiative designed to amplify the power of sport by connecting communities with research-driven insights. Sport IMPACT JAX offers UNF students hands-on, high-impact learning experiences in public opinion data collection and analysis, survey design and methodology, strategic sport communication, and professional reporting with stakeholder presentations.