Metadata
Before saving your page you should add metadata by clicking the Metadata tab at the top of your editor window.
Metadata is information about your content that search engines use to index your page. So it is very important that the metadata be descriptive of the page content.
Keywords: Think of terms relevant to your page. You should add at least 2 to 3 short word descriptions of your page. Choose keywords a typical person searching to find information on your page might search. To add the keywords:
- Type the keyword(s) in the text box.
- Add commas in between keyword phrases.
The keywords should be added 1 keyword phrase at a time.
Example: On a page about scholarships awarded to Nursing students at a ceremony on May 24th, 2020:
- Good Metadata: Scholarship Award Ceremony 2020, Nursing Scholarship Awards
- Bad Metadata: Nursing, Scholarships, Awards.
University of North Florida, UNF, or any such variation does not have to be added to the keywords, as it is built within the template for the page.
Keywords are also used to filter for the UNF search features. If you build a searchable list, anything you put in your keywords of the page you link to will become searchable terms for that page in the list.
Description: This should be a one to two sentence summary of the contents of the page. It will appear on search results below the page title. Descriptions should be concise. As of 2022, Google suggests keeping descriptions below 160 characters.
Schedule: If a page is created that should only be “live” for a predefined period of time, then the schedule tab can be used to set up the page to automatically be removed on a certain date. A page can also be created and set to go live on a particular start date. To set up a specific schedule for a page, fill in the corresponding date information with the date boxes on the right. We do not reccomend this method of publishing in most cases, but it can be useful if content needs to be published over the weekend or during a school break.
The UNF Web Team can setup special publishing rules to allow content to be published daily, weekly, monthly or even yearly if needed. To determine if this is a feature you need please reach out to webmaster@unf.edu for more details.