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UNF Brand Guide

The University of North Florida Brand


Our UNF brand is our identity. It is who we are and what we represent. It is our story.

As Ospreys, we are all members of a united community. Through the UNF Brand Guide, we are able to effectively share our innovative and transformative programs, our unwavering commitment to student success, our strong role in our community and state, our beautiful campus and so much more. Our Brand Guide enables us to communicate a consistent, recognizable brand identity for the University of North Florida through: 

  • Our brand strategy.
  • Our brand personality and tone.
  • Our brand promises.
  • Our visual design rules and guidelines.
  • Our colors, fonts, photography and more that define the UNF Brand.