University Logos
As the University of North Florida grows in prominence, so does its name and symbols. It is important that UNF’s identifying marks be revered, protected and used consistently throughout the organization.
Because of their value to the University of North Florida, any logos that are intended to represent UNF are the property of the University and must fit all University guidelines. Logos should not be created outside of UNF Marketing and Communications. Altering or recreating any University of North Florida brand is not acceptable.
If you have questions about these guidelines or would like to request a logo, please email unfmarketing@unf.edu.
The University Logo
The UNF logo is the primary identifier of the UNF brand and perhaps the most important element of our visual identity. There is one UNF logo and a simplified version used within the University’s sub-branded logos. There is strength in the brand, and departments, colleges, centers, institutes and all units must use this logo in all communications.
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Official Logo
To establish the full identity of the Universitiy, the logo should be used in its complete, official form (monogram, descriptor and Osprey image).
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Simplified Logo
For most uses, the Official Logo (with descriptor) is preferred. However, a simplified version of the logo without the descriptor is acceptable in certain circumstances, such as when space is limited and logo legibility is a concern.
Logo Elements
The identity system is made up of three key elements: the Osprey, the monogram and the descriptor. These elements combine to form the logo:
Osprey
The Osprey is a regal bird, indigenous to the area. The Osprey image should be used in official promotional and marketing materials as it is the icon that represents UNF. The Osprey image may not be manipulated. It may be used alone as a design element, but may not be used in lieu of the logo.
Monogram
The University monogram consists of the letters U-N-F joined together in a customized design. In certain circumstances, due to space limitations or certain applications, the UNF monogram may be used without the descriptor or the Osprey image. Do not attempt to recreate the monogram using computer type fonts.
Descriptor
The words University of North Florida have been configured in a customized design. Do not attempt to recreate the descriptor using computer type fonts. The descriptor may be used as a separate element in a one-line or two-line format. It should not be used in lieu of the complete logo or by itself as a logo.
Logo Variations
Vertical
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Horizontal
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Sub-Branded Logos
Sub-Brands Level 1The colleges, divisions or other high-level units of the University are sub-brands, the second level of the brand hierarchy. Both horizontal and vertical sub-brand formats are acceptable. Do not create your own subbranded logos; sub-branded logos for print and digital use are created by UNF Marketing. |
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Sub-Brands Level 1The colleges, divisions or other high-level units of the University are sub-brands, the second level of the brand hierarchy. Both horizontal and vertical sub-brand formats are acceptable. Do not create your own subbranded logos; sub-branded logos for print and digital use are created by UNF Marketing. |
Sub-Brands Level 2Departments, institutes, centers and offices within colleges, divisions or other high-level units are considered the third level of the brand hierarchy. Both horizontal and vertical sub-brand formats are acceptable. Do not create your own subbranded logos; sub-branded logos for print and digital use are created by UNF Marketing. The College or division is a critical element of the Level 2 Logos. In certain cases, a department may desire a logo with only the department name for merchandise, signage or another reason. This is only permissable with approval from the dean or V.P. |
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Sub-Brands Level 2Departments, institutes, centers and offices within colleges, divisions or other high-level units are considered the third level of the brand hierarchy. Both horizontal and vertical sub-brand formats are acceptable. Do not create your own subbranded logos; sub-branded logos for print and digital use are created by UNF Marketing. The College or division is a critical element of the Level 2 Logos. In certain cases, a department may desire a logo with only the department name for merchandise, signage or another reason. This is only permissable with approval from the dean or V.P. |
Co-BrandsThe University of North Florida is a collaborative institution working closely with the business community and benefiting from the support and engagement of community partners. Support from donors or benefactors may result in the naming of a college, school, center or other unit on campus. When this occurs, the logo created for the named entity must remain consistent with University branding. The logos, colors or other brand elements of a supporting company should never be used to identify a UNF entity or incorporated in the UNF logo for the named entity. The co-branded logo may include a slight wordmark adjustment in the size of the donor name. Logos for named entities will be created by UNF Marketing. |
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Co-BrandsThe University of North Florida is a collaborative institution working closely with the business community and benefiting from the support and engagement of community partners. Support from donors or benefactors may result in the naming of a college, school, center or other unit on campus. When this occurs, the logo created for the named entity must remain consistent with University branding. The logos, colors or other brand elements of a supporting company should never be used to identify a UNF entity or incorporated in the UNF logo for the named entity. The co-branded logo may include a slight wordmark adjustment in the size of the donor name. Logos for named entities will be created by UNF Marketing. |
Sub-Unit MarkAcademic programs do not have logos, but instead should use the master brand logo or sub-brand logo. In some cases, there may be a need to prominently identify academic programs or an additional sub-unit for promotional purposes or to clarify communications. A typographical convention is provided for this use. |
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Sub-Unit MarkAcademic programs do not have logos, but instead should use the master brand logo or sub-brand logo. In some cases, there may be a need to prominently identify academic programs or an additional sub-unit for promotional purposes or to clarify communications. A typographical convention is provided for this use. |
Promotional Marks
Promotional marks are designs created for efforts that support the University of North Florida mission. They provide a visual identification consistent with the University of North Florida brand. The objective is to clearly convey that initiatives, programs or events are associated with UNF.
*See chart below for promotional mark vs. university or departmental logo
| University or Department/Unit Logo | Promotional Mark |
|---|---|
| Colleges | Initiatives |
| Schools/Departments | Non-academic programs |
| Offices | Reoccurring events |
| Centers | Services |
| Institutes | Campaigns |
Promotional Mark Design Requirements
All promotional marks must include:
- Osprey Blue and one of the following
- The Osprey
- UNF Monogram
- UNF Descriptor
- Use at least one brand font
- Use only brand colors and follow the guidelines for use of the colors
Promotional marks must be designed by UNF Marketing and Communications. They are not to be altered by anyone outside of UNF Marketing and Communications.
When representing the University to external audiences, the UNF logo must be included as the primary identity and the promotional logo should be secondary.
*Marketing and Communications does not create promotional marks for student groups.
The University Seal
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The official seal of the University of North Florida incorporates a circle and a compass rose — a direction-finding device for mariners. These symbolize the University’s role in providing direction for students. The Roman numerals MCMLXV refer to the year that the University was chartered, 1965. The University seal is not to be used in place of the official University logo. The official University seal functions as a stamp of validation on official documents. It is used on diplomas, honorary degrees, presidential awards and documents, and medallions (presidential). The seal and logo may not be combined or used simultaneously within the same publication. Because of the fine detail in the official University seal, it should be used only in circumstances that ensure clear reproduction of that detail. |
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Sub-Brands Level 1The official seal of the University of North Florida incorporates a circle and a compass rose — a direction-finding device for mariners. These symbolize the University’s role in providing direction for students. The Roman numerals MCMLXV refer to the year that the University was chartered, 1965. The University seal is not to be used in place of the official University logo. The official University seal functions as a stamp of validation on official documents. It is used on diplomas, honorary degrees, presidential awards and documents, and medallions (presidential). The seal and logo may not be combined or used simultaneously within the same publication. Because of the fine detail in the official University seal, it should be used only in circumstanc es that ensure clear reproduction of that detail. |
Color
The seal should be produced in one color using either blue (PMS 289) or black. It may also be produced in silver ink (PMS 877) or foil.
Minimum Size
The official University seal should be used only in circumstances that ensure clear reproduction of the detail. The minimum width of the seal is 1 inch.
Architectural and Enviromental Use
When used as an official architectural element of the University (in relief), the official University seal should be fabricated from materials in one of the primary colors.