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Social Media Branding

Social media allows you to share your story to specific audiences immediately while also building strong connections throughout the Osprey community and beyond.

Social Media Avatars

Avatars, also called profile images, should clearly identify your unit and not be customized with additional graphics or colors. Use platform banners to share the unique focus and personality of your UNF department or unit.

Request your social media avatar by submitting a ticket to Marketing and Communications.

White UNF logo on dark blue backgroundWhite UNF logo on blue background
White text of UNF Brooks College of Health on dark blue backgroundWhite text of UNF BROOKS COLLEGE OF HEALTH on blue background

Connect Through Social Media

Know Your Audience

Learn as much as you can about the social media platforms you are using and recognize that different platforms have unique audiences. Adapt your content to that audience to maximize your reach and engagement.

Stick to UNF Brand Standards

Remember that you represent UNF. Use the guidelines in this book when creating your social media profiles and posting content. High-resolution, engaging photography is important as well as consistent branding and concise and clear messaging.

Follow All UNF Social Media Guidelines

Please review and follow UNF’s official social media guidelines. If you have questions about the social media guidelines, please contact the social media team in Marketing and Communications by emailing social@unf.edu

GUIDELINES

  • Legal

    Legal

    • Adhere to all University Policies and Procedures such as the Florida Sunshine Law, Online Communication Policy, Code of Conduct and Ethics Policy, and Americans with Disabilities Act. Also, adhere to all federal, state, copyright and intellectual property laws, rules and regulations.
    • Avoid copyright infringement when sharing content. Rights and permissions should be received prior to posting, sharing and distributing materials that are copyrighted, which includes, but is not limited to, music, art, copyrighted photographs or texts and portions of copyrighted video.
    • Be sure to receive permissions when taking a photo. Most UNF students sign a photo release when they start at the University, giving permission to have their photo taken and published. However, some students have not given permission or have opted out, so it's best to ask first.
    • Do not take or share photos or video of children under 18 without written consent by a parent or guardian. A photo and video release for should be filled out by the parent or guardian of the child.
    • All YouTube videos must have closed captioning to achieve compliance with the Americans with Disabilities Act.
    • Protect our campus community. Do not post confidential or proprietary information about UNF students, employees or alumni. Follow all applicable state and federal requirements such as FERPA, HIPA and NCAA regulations. Remove all posts that compromise confidential information.
    • A copy of the EOD statement must be posted in the information section of your Facebook page.
      • EOD Statement: UNF is an equal access/equal opportunity university.
  • Accessibility

    Accessibility

    All posts on social should include an image description in either the caption or alt-text of the posts. Alt-text is available on Facebook, Twitter, Instagram and LinkedIn. If the post is a video, closed captioning must be available. Videos posted to YouTube should have proper captioning included. To find out how to add alt-text or closed captioning, please visit the links below:

    Social Media Accessibility Guides

    Social Media Accessibility Recommendations

    • It’s highly recommended to use high resolution branded UNF photos instead of graphics
    • If you are creating a graphic, avoid using large amounts of text and keep the text to a minimum
    • The majority of text should be included in the caption 
    • Avoid graphics with poor color contrast
    • Use a color contrast checker
    • Avoid using acronyms in your posts
    • GIFs have little to no accessibility support, so don't rely solely on them
    • Hashtags made up of multiple words need to have capitalization for each word (ex. #ThrowbackThursday)
    • Be considerate when using emojis as they are read by screen readers as "clapping hands," "smirking face," etc.
    • Use a URL shortener to minimize the number of characters in the hyperlink
    • Avoid using QR codes on posts they are not scannable on social media and are best used for printed materials