Athletics Brand
Athletics branding shares the same colors as the University academic branding, but includes exclusive marks and fonts used only for Athletics.
The Athletics marks may be allowed in some cases for school spirit uses with approval from the Athletics Department. The team logos for the Athletics Department are for use only by sanctioned teams and club sports. For more information on Athletics brand standards, contact Athletics Marketing at (904) 620-2130 or josh.baker@unf.edu.
Official Colors
Primary Palette
Osprey Blue and Osprey Gray are the official colors for the University of North Florida Athletics. It is very important to match these colors faithfully when reproducing the athletics marks. It is preferred that all UNF athletics marks be used in the full color version whenever possible.
Support Colors
In addition to the primary palette, the UNF Athletics marks utilize UNF aqua blue and white as support colors.
Osprey Blue
PMS 289 C
C 100 M 76 Y 10 K 65
HEX #0A233F
Osprey Gray
PMS Cool Gray 6
C 36 M 29 Y 28 K 0
HEX #A7A8A9
White
White
C 0 M 0 Y 0 K 0
HEX #FFFFFF
UNF Aqua Blue
PMS 306 C
C 81 M 4 Y 5 K 0
HEX #00B2E2
Official Typefaces
Primary
Osprey Bold
Osprey Bold is the custom font created exclusively for UNF Athletics and is featured in many of the marks. Osprey Bold is only available from the UNF Department of Athletics and may be used only with prior approval.
Secondary
Bank Gothic
The Bank Gothic font family is used in the banners of many of the UNF Athletics logos. It is a clean, bold and contemporary font that is readily available.
Athletics Logos and Identifying Marks
Like the university logo, the Athletics logos may not be manipulated or changed in any way and should always be reproduced from official artwork in official colors provided by the University. Athletics logos, including the Osprey Head, are copyrighted. No mascot caricatures are allowed.
Primary Logo
Osprey Head Logo
Osprey Head Logo (One Color)
North Florida Wordmark
Ospreys Wordmark
UNF Arched Monogram
UNF Stacked Monogram
Osprey Script
UNF Mascot Mark: Ozzie the Osprey
Ozzie the Osprey is our mascot and an iconic part of the UNF tradition. The Ozzie mascot mark was created to capture the energy and spirit of the lively bird seen across campus and at athletic events. This mark serves as an accurate representation of Ozzie and can be used on marketing materials and merchandise to showcase our school pride when appropriate.
Usage Standards
- Non-University use is not permitted.
Ozzie caricature artwork may not be used for personal, commercial, or non-University purposes. Do not share artwork files with individuals or organizations outside UNF unless expressly authorized by UNF Marketing and Communications or UNF Athletics. - Do not use as a logo.
Ozzie caricatures may not serve as the logo or primary identifier for any department, initiative, or recognized student organization. They are intended as supplemental decorative elements only. - Do not alter Ozzie’s appearance.
The Ozzie caricatures should not be graphically altered or redrawn. This includes changing colors, proportions, or adding elements that modify Ozzie’s design. - Placement and surrounding graphics.
Text or additional graphics may appear near the caricature but must not overlap or touch Ozzie. Maintain clear space around the artwork to preserve visual integrity. - Use of Head.
Since it does not include UNF or North Florida, the Ozzie Head mark should always be used in conjunction with a UNF monogram or North Florida wordmark on merchandise and promotional items, ensuring the marks are appropriately separated per brand guidelines.
Caricature Integrity
Ozzie caricatures must not be graphically altered or redrawn. This includes changing colors, proportions, expressions, or adding any elements that modify Ozzie’s approved designs. No other Ozzie or Osprey mascot caricatures are allowed.
Placement and Surrounding Graphics
Text or additional graphics may appear near the caricature but must not overlap, touch, or obscure any part of Ozzie. Always maintain appropriate clear space around the artwork to preserve its visual integrity.
Permitted Variations
Approved Ozzie caricature variations include two expression styles — Friendly Ozzie and Fierce Ozzie — each available in both head-only and full-body formats.
Friendly Ozzie
Designed for use by academic departments, administrative units, and student-facing campus services. This variation conveys an approachable, welcoming, and upbeat expression suited for instructional, informational, and community-oriented communications.
Friendly Ozzie (Full-body) |
Friendly Ozzie (Head) |
Fierce Ozzie
Reserved for UNF Athletics and athletics-related communications. This variation features a more competitive, energetic, and spirited expression aligned with game-day and sports messaging.
Fierce Ozzie (Full-body) |
Fierce Ozzie (Head) |
Both variations may only be used in approved poses and must follow all general mascot-caricature guidelines, including maintaining original colors, proportions, and required clear space.
Color Usage
The Ozzie the Osprey mascot mark is primarily represented in two color formats: a full-color variation providing a true life-like representation of the mascot and a three-color variation in UNF’s primary colors – blue and gray — along with white.
The full-color variation of the Ozzie the Osprey mark should be used on all print and digital marketing materials. Both the full-color variation and the three-color variation may be used on apparel, merchandise, and promotional items.
Usage Context
Ozzie caricatures are available for use by UNF faculty, staff and students to represent University of North Florida pride, energy and school spirit. The artwork reflects the same characteristics as our live mascot — friendly, spirited, and fiercely supportive of the Osprey community.
Caricatures must always portray UNF in a positive, respectful, and spirited manner and may only be used as decorative or illustrative elements within University communications or events. All usage must comply with UNF Brand Standards.
File Access and Approvals
Official Ozzie caricature artwork files are available for use through approved University vendors, UNF Promos, Fast Signs and T5.
All usage of these marks requires prior approval. For requests, questions about appropriate use, or guidance on new applications, contact UNF Athletics.