Color Palette
UNF’s official color palette strongly and boldly represents the University of North Florida. Our Osprey Blue is used on everything we create and is an immediately recognizable brand element. UNF’s official school colors are blue and gray. These colors are used to represent the University of North Florida on promotional items, printed materials, the website, social media, in digital marketing and everywhere that UNF has a presence.
While Osprey Blue should always be the majority color used in a design, minimal use of additional secondary and accent colors is allowed to provide some variety when needed.
Primary Colors
Osprey Gray
PMS COOL GRAY 6 C C 36 M 29 Y 28 K 0 HEX A7A8A9 |
Osprey Blue
PMS 289 C C 100 M 76 Y 10 K 65 HEX 0A233F |
Secondary Colors
UNF offers a secondary color palette with colors that complement the primary colors in order to provide some flexibility in creativity. However, these colors are meant to be used in small amounts.
Note: UNF Aqua Blue (cyan) text is not to be used on white backgrounds in digital designs (web or social media) as it is not ADA compliant.
UNF Aqua BluePMS 306 C |
80% | 60% | 40% | 20% |
UNF Cool Gray GradientsC 28 M 22 Y 22 K 0 |
80% | 60% | 40% | 20% |
Accent Colors
Recognizing that there may be a need for small pops of additional colors in design, an accent color palette was created. These colors are not recognizable identifiers of the University of North Florida and, therefore, should be used rarely and in moderation only.
UNF LegacyPMS 288 C |
80% | 60% | 40% | 20% |
UNF MarinePMS 3135 |
80% | 60% | 40% | 20% |
UNF SkyPMS 3135 C |
80% | 60% | 40% | 20% |
UNF LeafPMS 368 C |
80% | 60% | 40% | 20% |
UNF SunshinePMS 123 C |
80% | 60% | 40% | 20% |
UNF GoldPMS 4505 C |
80% | 60% | 40% | 20% |
UNF SandPMS 4525 C |
80% | 60% | 40% | 20% |
UNF SunsetPMS 7636 C |
80% | 60% | 40% | 20% |
Using Color
Correct ways to use color:
For formal materials, such as university ceremonies or presidential events, stick to neutrals and tints of UNF Blues to give your piece a more traditional feel.
For more informal pieces, try limiting yourself to a only a few tints of the secondary or accent palette to allow the Osprey Blue within your piece to really stand out.
Customize your own color palette by combining the primary brand colors, Osprey Blue and Gray, with minimal use of an accent brand color or a range of its tints and shades.
Incorrect ways to use color:
Do not use color palettes where secondary or accent colors overpower the primary brand colors.
Do not use multiple accent colors within a piece under any circumstances.
Do not use accent colors in formal pieces. Osprey Blue should be the dominant color.