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UNF Brand Guide

Color Palette

UNF’s official color palette strongly and boldly represents the University of North Florida. Our Osprey Blue is used on everything we create and is an immediately recognizable brand element. UNF’s official school colors are blue and gray. These colors are used to represent the University of North Florida on promotional items, printed materials, the website, social media, in digital marketing and everywhere that UNF has a presence.

While Osprey Blue should always be the majority color used in a design, minimal use of additional secondary and accent colors is allowed to provide some variety when needed.

NOTE: The different values associated with each brand color are dependent on the intended use.
PMS: This value is based on the Pantone Matching System and should only be used when a spot color is needed (limited use).
CMYK: For nearly all print work, use CMYK values for the most accurate brand color reproduction.
HEX: Hex values should be used when reproducing brand colors in a digital environment.

Primary Colors

Secondary Colors

UNF offers a secondary color palette with colors that complement the primary colors in order to provide some flexibility in creativity. However, these colors are meant to be used in small amounts.

Note: UNF Aqua Blue (cyan) text is not to be used on white backgrounds in digital designs (web or social media) as it is not ADA compliant.

Accent Colors

Recognizing that there may be a need for small pops of additional colors in design, an accent color palette was created. These colors are not recognizable identifiers of the University of North Florida and, therefore, should be used rarely and in moderation only.

Using Color


Correct ways to use color:  

A color wheel shown with osprey blue, cyan, and shades of grey

For formal materials, such as university ceremonies or presidential events, stick to neutrals and tints of UNF Blues to give your piece a more traditional feel.

A color wheel shown with osprey blue, shades of cyan, teal and grey

For more informal pieces, try limiting yourself to a only a few tints of the secondary or accent palette to allow the Osprey Blue within your piece to really stand out.

A color wheel with osprey blue, shades of pink, and shades of grey

Customize your own color palette by combining the primary brand colors, Osprey Blue and Gray, with minimal use of an accent brand color or a range of its tints and shades.

Incorrect ways to use color:

A color wheel with cyan, shades of non-osprey blue, pink and black

Do not use color palettes where secondary or accent colors overpower the primary brand colors.

A color wheel with pink, teal, yellow, gold, green, non-osprey blue, and light blue

Do not use multiple accent colors within a piece under any circumstances.

A color wheel with shades of bright green, pink, and grey

Do not use accent colors in formal pieces. Osprey Blue should be the dominant color.