The UNF Brand
The UNF brand architecture provides the key elements necessary to guide our messaging across the University, allowing us to share the UNF story consistently and effectively with our distinct audiences. It enables us to tell our story quickly and at a high level, and it helps us build a cohesive, consistent look and feel across our marketing efforts.
The brand architecture is meant to inspire and help the campus community reach new heights with engaging, impactful and creative offerings. It provides structure to keep us all on brand, while providing enough freedom and flexibility to customize messaging for our own departments and units.
Brand Architecture
CORE TARGET
High-quality, ambitious, hardworking students from diverse backgrounds who value the strength of an outstanding education in a highly welcoming, collaborative and innovative environment.
INSIGHT
UNF facilitates personal growth though experiential learning and strong engagement with community partners, preparing students for professional success at graduation and beyond.
KEY BENEFIT
A nationally ranked academic institution uniquely committed to student success.
REASONS TO BELIEVE
- Nationally ranked university
- #1 in state for graduates employed in Florida
- Aligned to meet local/regional needs
- Extensive opportunities for local internships/jobs
- An R2 research institution, include broad opportunities for undergraduates
- Celebrating strength in diversity
- Exceptional value for high-quality education
- Faculty dedicated to student success
- Personalized attention/small class sizes
- Beautiful campus surrounded by nature
- Student life/broad opportunities to get involved
- Welcoming and engaged community
BRAND ASSETS
- UNF logo and colors
- Osprey as a symbol of strength
- Nationally recognized programs
- Strong faculty-student engagement
- Breadth of academic offerings
- Strong job placement
- Community engagement
- Ideal location/beautiful campus/facilities
- Local business partnerships
BRAND PERSONALITY
- Welcoming
- Inclusive
- Smart
- Dedicated
- Uncompromising
- Ambitious
- Innovative
- Creative
- Optimistic
BRAND VALUES
- Integrity
- Respect
- Accountability
- Innovation
Brand Positioning
| Target | High-achieving, ambitious, diverse, hardworking students |
| Insight | Looking for a university that prepares them for successful, meaningful lives |
| Brand | The University of North Florida |
| Frame of Reference | Nationally ranked public university |
| Benefit | Uniquely committed to student success |
| Reasons to Believe | Through teaching excellence, personalized attention, experiential learning opportunities, community engagement, and top job placement; all part of a welcoming community on a beautiful campus nestled between downtown and the beaches |