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UNF Brand Guide
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Typography

Typography is a vital element of design.

Typefaces are critical to ensuring effective visual communication. They can set a mood and play an important role in a brand’s visual identity. While some fonts are immediately identifiable with the brand; others, particularly those used for text, are chosen to provide ease in reading.

The University of North Florida’s primary fonts are Friz Quadrata, used in the UNF logo, and Open Sans. Additional typefaces that are suggested for marketing materials are: Overpass, Playfair Display and Minion.

Should you have questions relating to the University’s recommended fonts or access to fonts, please reach out to unfmarketing@unf.edu.

  • Friz Quadrata

    Friz Quadrata is the recognizable font used in the monogram and descriptor of our UNF logo. This font can be used in headlines and minimally for special uses, but should not be used for body copy or a substantial amount of text.

    A specimen of the friz quadrata typeface that includes a list of English characters, numbers and symbols.

  • Open Sans

    Open Sans is a sans-serif typeface and is available in six weights: Condensed Light, Light, Regular, Semi-Bold, Bold and Extra-bold. Each weight has an accompanying italic style.

    A specimen of the Open Sans typeface that includes a list of English characters, numbers and symbols.

    The word Ospreys shown in 12 different font weight and styles of the Open Sans font

  • Overpass

    Overpass is a sans-serif typeface and is available in eight weights: Thin, Extra Light, Light, Regular, Semi-Bold, Bold, Extra-bold and Black. Each weight has an accompanying italic style.

    A specimen of the Overpass typeface that includes a list of English characters, numbers and symbols.

    The word Ospreys shown in 16 different font weight and styles of the Overpass font

  • Playfair Display

    Playfair Display is a serif typeface and is available in six weights: Regular, Medium, Semi-Bold, Bold, Extra-bold and Black. Each weight has an accompanying italic style.

    A specimen of the Playfair script typeface that includes a list of English characters, numbers and symbols.

    The word Ospreys shown in 12 different font weight and styles of the Playfair font

  • Minion

    Minion is a serif typeface and is available in four weights: Regular, Medium, Semi-Bold and Bold. Each weight has an accompanying italic style.

    A specimen of the Minion typeface that includes a list of English characters, numbers and symbols. The word Ospreys shown in 8 different font weight and styles of the Minion font