Sport Management, Marketing (B.S.)
Program at a Glance
- Degree: Bachelor of Science
- Credit Hours: 120
- Location: Online
- Application Deadline: Fall Term - April 1
- Related Programs: Sport Management (BS); Honors in the Major
Program Description
The Online Bachelor of Science in Sport Management with a concentration in Marketing is a 120-credit hour degree program tailored for students who have already earned 60 or more college credit hours or an Associate of Arts (AA) degree. Delivered in a cohort format, students begin the program in the Fall semester and progress through a structured two-year schedule alongside their peers—promoting a strong sense of community and academic support. This program is designed to meet the growing demand for professionals who understand both the management and marketing sides of the sport industry. Students complete courses in areas such as sport marketing, event and facility management, sport law, organizational behavior, and digital marketing strategies. The concentration in Marketing provides students with additional insights into consumer behavior, branding, promotions, and analytics—all within a sports context. Graduates emerge with a well-rounded education in sport management and a marketing skill set that enhances their career readiness for roles in professional, collegiate, and recreational sports organizations, as well as corporate sponsorship, brand management, and fan engagement.
The program is accredited by the Commission on Sport Management Accreditation (COSMA), ensuring a high standard of academic quality and industry relevance.
Program Details
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Osprey Map
The Osprey Map provides a term-by-term sample schedule for each undergraduate academic program at the University of North Florida. It is designed to guide students in the selection of courses each term. -
Course Catalog
Discover the courses designed to equip you with the skills and confidence to excel as a sport management professional. The course catalog details the the essential coursework required for the B.S. in Sport Management, Marketing, guiding your journey toward a successful career in the sports industry. -
Internship and Practicum
SCOEHS offers dynamic practicum and internship opportunities through its Sport Management Program, with access to premier sites in Jacksonville—a city known for its vibrant sports culture—and beyond. Discover more about internships and practicum here.
Program Highlights
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Accreditation and Public Disclosure
Accreditation and Public Disclosure
The sport management degree program at The University of North Florida (UNF) has received specialized accreditation through the Commission on Sport Management Accreditation (COSMA) located in Fort Collins, Colorado, USA. Our Bachelor of Science in Sport Management program is accredited by COSMA.The COSMA Accredited Sport Management program is reflective of the fast-paced and growing sports industry across the country. The program of study provides an academic foundation in sports management for application in a variety of sports settings. Of further significance is that students receive valuable employment training though practicum and internship experiences in chosen settings including: college recreation or athletic programs, community recreation agencies, sport organizations or business, sport facilities, and professional sports teams.
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Executive in Residence
The Executive in Residence (EIR) Program brings accomplished industry professionals to campus to share their expertise and insights with students. This unique initiative creates a vital connection between classroom learning and real-world experience, enriching the curriculum with practical knowledge and firsthand perspectives. Through the EIR Program, students gain access to role models, career mentorship, and guidance on work placement opportunities. By bridging the gap between academia and the professional field, the program plays a key role in preparing graduates to enter the workforce with confidence and a competitive edge.
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Partnerships
We take pride in our strong partnerships with a wide range of sport organizations. Below are just a few of the esteemed Jacksonville-area organizations we are honored to collaborate with:
Career Outlook
Graduates with a Bachelor of Science in Sport Management with a concentration in Marketing are well-equipped for dynamic careers at the intersection of sports and business. This specialized degree prepares students for roles that emphasize branding, fan engagement, sponsorship, and digital media, while still offering a solid foundation in sport operations and management. Career paths may include positions in sport marketing and promotions, corporate partnerships, social media management, event branding, and ticket sales strategy. Graduates also find opportunities with professional and collegiate teams, sport leagues, marketing agencies, fitness brands, and community-based organizations. With industry-relevant marketing expertise and real-world sport management experience, our graduates are ready to lead and innovate in today’s competitive sport marketplace.
Admission Requirements
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Freshman
Ready to apply to UNF? Learn more about Freshman Admissions Requirements. -
Transfer
Ready to apply to UNF? Learn more about Transfer Admissions Requirements. -
International
Ready to apply to UNF? Learn more about International Admissions Requirements.
Program Contacts
Dr. Kristi Sweeney
Associate Professor, Department Chair
Marilyn Heth
Academic Advisor
Jade Yuen
Associate Director of Outreach, Recruitment and Retention
Resources
Explore the Sport Management Club, the Sport Data Analytics Lab, and the North American Society for Sport Management - valuable resources designed to support your growth and success throughout your educational journey.
