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2023-2024 University Catalog
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Sport Management: Marketing

The Osprey Map provides a term-by-term sample schedule for each undergraduate academic program at the University of North Florida. It is designed to guide students in the selection of courses each term. The "Mile Marker" courses are those courses that should be completed before or by the end of that term. Following the sample schedule, and completing the mile marker courses at the appropriate point of your undergraduate career, will facilitate graduation in four years. The term-by-term model assumes full-time enrollment. For students enrolled part-time, the sample schedule and mile markers should be followed based on the number of credits completed. The Osprey Map should be used in consultation with an academic advisor.

The Sport Management Major with a Concentration in Marketing is reflective of the fast-paced and growing sports industry across the country. The program of study provides an academic foundation in sport management for application in a variety of sports settings. The Sport Management major is appropriate for candidates who seek careers in professional sport, college athletics, community/recreational sports or sport entrepreneurship.

Career Planning
Engaging in career planning activities is significant to student success. UNF offers customized career centers to deliver targeted programs, events, services and resources. First-Year and Exploratory students should visit the Career Services webpage and Sophomore or higher level students with a declared COEHS major should visit the Office of Academic Support and Information Services (OASIS). Students are encouraged to speak with Sport Management faculty directly regarding questions about professions in this major.

Students should refer to their personalized Degree Evaluation provided by an academic advisor and to other university resources for additional university and college-specific policies. Visit the undergraduate university catalog for more information.

Summer terms may be utilized to facilitate graduation in four years.

  • Visit the university catalog for a list of General Education requirements. An Associate in Arts (AA) degree from a Florida public university, state college or community college satisfies UNF general education and Gordon Rule requirements. Math selection is contingent upon appropriate placement score, the student's major and credit received through accelerated mechanisms (Advanced Placement, International Baccalaureate, Dual Enrollment, etc). Visit the Sport Management webpage for a complete list of Sport Management prerequisites.
  • Admission into the College of Education and Human Services Sport Management degree program requires a minimum of 60 semester hours or an AA degree from a Florida public university, state college or community college with a grade point average of 2.0 or better. Students must have a C or better in all program prerequisites. Students must maintain a minimum GPA of 2.0 or better for each semester they are enrolled in the sport management major. Find specific admission criteria for this program on your Degree Evaluation, college website, university catalog or consult your academic advisor. For more information visit the Office of Academic Support and Information Services (OASIS) webpage.
  • Students must complete 12 credit hours of Required Marketing classes. See Degree Evaluation for complete list. MAR3023 Principles of Marketing is a prerequisite to all other required Marketing classes.
  • When selecting Free Electives, students should consult their academic advisor for course recommendations.
  • Applicants for an internship will need to meet with the Sport Management academic advisor in the COEHS the semester before planning to intern.
  • All program coursework must be completed with a grade of C or higher prior to Student Internship (Term 8).
  • Civic Literacy Requirement: Prior to graduation from a Florida state university, students must demonstrate competency in civic literacy through successful completion of a civic literacy course (AMH 2020 or POS 2041) and by achieving a passing score on an assessment. Consult an academic advisor, the university catalog and visit the Civic Literacy webpage for additional information.
  • A minimum of 120 hours (48 hours at the upper 3000/4000 level) is required for the bachelor's degree.

Term 1: Attempted Hours 0-15

Schedule Credit Hours
ENC1101 (GW) Audience and Purpose  3
Select a Math Course take MAC1105 College Algebra (Prereq to ACG2021 Financial Acct) 3
Select a General Education Course (See Degree Evaluation) 3
SPM2000 Intro to Spt Mgmt (Program Prerequisite)
Offered Fall and Spring terms
3
Select a Free Elective(If needed to satisfy 120 total hours) 3
Total Hours: 15

Term 2: Attempted Hours 16-30

Schedule Credit Hours
ENC1143 (GW) Evidence and Style OR IDS1932 First Year IDS Writing Seminar 3
Select a General Education Course (See Degree Evaluation) 3
STA2023 (GM) Elem Statistics-Business (Required Business Course)
(MAC1105 College Algebra is a prerequisite to STA2023)
3
ECO2013 Principles of Macroeconomics (Program Prereq and satisfies Gen Ed Critical Thinking) 3
Select a Free Elective(If needed to satisfy 120 total hours) 3
Total Hours: 15

Mile Marker(s)
SPM2000 Intro to Spt Mgmt Minimum Grade C

Term 3: Attempted Hours 31-45

Schedule Credit Hours
Select a third Gen Ed Written Communication Course (See Degree Evaluation)
NOTE: ENC3250 Professional Communication: General OR ENC3250 Professional Communication: Business is recommended as the third Gen Ed Written Communication
3
ACG2021 Prin of Financial Accounting (Program Prerequisite) 3
Select a General Education Course (See Degree Evaluation) 3
Select a Free Elective(If needed to satisfy 120 total hours) 3
Select a Free Elective(If needed to satisfy 120 total hours) 3
Total Hours: 15

Term 4: Attempted Hours 46-60

Schedule Credit Hours
Select a General Education Course (See Degree Evaluation) 3
Select a General Education Course (See Degree Evaluation) 3
Select a General Education Course (See Degree Evaluation) 3
Select a Free Elective(If needed to satisfy 120 total hours) 3
Select a Free Elective(If needed to satisfy 120 total hours) 3
Total Hours: 15

Mile Marker(s)
ECO2013 Principles of Macroeconomics Minimum Grade C
ACG2021 Principles of Financial Acct Minimum Grade C
Sport Management Prerequisites

Term 5: Attempted Hours 61-75

Schedule Credit Hours
SPM2000 Intro to Spt Mgmt (If not previously taken) 3
SPB3603 Diversity in Sport 3
SPM3306 Sport Marketing 3
PET3493 Issues in Sport 3
MAR3023 Principles of Marketing 3
NOTE: All Sport Management Major Requirements (including SPM3948C Sport Management Practicum) may be taken any Term 5 - Term 7. SPM4941 Sport Management Internship must be completed in the student's last Term at UNF which is Term 8 on the Osprey Map. All Program Prerequisites must be completed prior to registering for SPM3948C Sport Management Practicum.
Total Hours: 15

Term 6: Attempted Hours 76-90

Schedule Credit Hours
SPM3044 Governance and NCAA Compliance 3
PET4464 Sport Finance 3
PET3473 Communication in Sport 3
SPM4516 Dev and Fund in Sport 3
MAR4400 Professional Selling 3
Total Hours: 15

Mile Marker(s)
General Education Requirements
Gordon Rule Requirement
Civic Literacy Requirement

Summer 3

Schedule Credit Hours
MAR4503 Consumer Behavior 3
Total Hours: 3

Mile Marker(s)
2.0 GPA prior to SPM3948C Sport Management Practicum

Term 7: Attempted Hours 91-105

Schedule Credit Hours
SPM3948C Sport Management Practicum (Typically Offered Fall, Spring and Summer terms)
(All program prerequisites must be completed prior to registering for Sport Management Practicum)
3
PET4476 Sport Law 3
SPM4703 Sport Business Analytics 3
SPM3104 Sport Facility Management 3
MAR4721 Digital Marketing Strategy 3
Total Hours: 15

Mile Marker(s)
SPM3948C Sport Management Practicum Minimum Grade C
2.0 GPA prior to Student Internship (SPM4941)

Term 8: Attempted Hours 106-120

Schedule Credit Hours
SPM4941 Sport Management Internship (must be taken in the last Term of enrollment) 12
Total Hours: 12

Total Program Hours:

120

 

The Osprey Map is not a contract between the University of North Florida and the student. It should be used as a general guide for the purpose of meeting requirements and constructing course schedules. The Map may be altered periodically to meet the objectives of the academic program or the university.