UNF: SPORT IMPACT JAX

What We Do

Sport IMPACT JAX is a collaborative, cross-disciplinary research initiative designed to amplify the power of sport by connecting communities with research-driven insights. SI JAX combines the survey methodology expertise of UNF's Public Opinion Research Lab (PORL), the sport industry knowledge and expertise of Sport Management faculty, and the data-driven tools and infrastructure of the Sport Data Analytics Lab (SDAL). SI JAX is actively expanding beyond Northeast Florida to establish a national and global public opinion sport fan panel. This panel will capture data on sport fan attitudes, behaviors, and perceptions that influence everything from local fan engagement to international sport policy.

Sport IMPACT Jax provides UNF students with hands-on, high-impact learning experiences in:

Public opinion data collection and analysis
Survey design and methodology
Strategic sport communication
Professional reporting and stakeholder presentation

The Voice of the Fan

We are capturing what fans think, feel, and expect—from Jacksonville to the global stage. Join our public opinion panel and help shape the future of sports in Northeast Florida and beyond.