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President's Office

Mission and Vision Statement

Mission Statement

Our student-centered mission is to create the next generation of thinkers, leaders and problem solvers with the unique knowledge and experience to positively impact the world.

Vision Statement

The University of North Florida will be the higher education nexus where diverse students, faculty and organizations from around the world collaborate to creatively innovate for the advancement of society.


We achieve excellence in all we do; we are an institution of uncompromising character; we lead with humility, humanity and integrity. 


We do the right thing for the right reason at the right time.


We treat everyone with kindness, we are informed by the perspectives of others, and we draw strength from our differences.


We are responsible for how the outcomes of our actions affect others and our environment.


We harness creativity and talent to turn challenges into opportunities and problems into solutions in a uniquely UNF way.

Strategic Goal

University of national prominence and distinction with North Florida as our catalyst and student success as our mantra.  Learn more about UNF’s 2020-2025 Strategic Plan

Statement of Unity

UNF stands in unity and solidarity with all members of our community, regardless of genetic information, race, color, religion, age, sex, disability, gender identity and expression, sexual orientation, marital status, national origin or veteran status. We are proud of the diversity in our students, faculty and staff.

We strongly condemn acts of hate and bigotry as antithetical to the university's core values of mutual respect and civility. Actions and words that seek to deny human beings full membership in the broader moral community on the basis of arbitrary characteristics are intolerable. We stand opposed to violence in language or in action, and we see these as a threat to the mission of UNF as a public university that is committed to intellectual and cultural growth and civic awareness.

We pledge to stand with and for those who are the most vulnerable members of our community and to take actions that help our students and fellow employees feel safe and know that they are safe. We affirm UNF's unreserved commitment to student success within a diverse, supportive campus culture. We seek to embody the ideals of a free and democratic society, and we fully support and value each member of our community.