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College of Education and Human Services

Executive in Residence

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The Executive in Residence (EIR) Program provides industry professionals the opportunity to come to campus and share their knowledge with our students. EIR provides a direct link to real world industry exposure within curricular programming and provides role models to students, bridge the divide between university and practical field, help students secure work placement opportunities, provide mentorship to student teams, and ultimately help develop graduates who are better prepared to enter the workplace.

The Executive in Residence series is designed to enhance the academic excellence of the College through exposure to the experiences of accomplished business executives. Executives spend a semester or two at UNF as Courtesy Faculty Members teaching an undergraduate course, serving as mentors and sharing knowledge through guest lectures in various sport management courses.

Headshot of EIR Elaine Chiasson

Elaine Chiasson, Global Golf Principal at Amazon Web Services (AWS)

Elaine Chiasson is the Global Golf Principal at Amazon Web Services (AWS). Elaine has over 20 years of experience in technology sales. She is a proven sales leader and an award-winning top performer recognized for a consistent track record of exceeding sales revenue targets. Elaine’s passion is helping her clients leverage technology to drive new revenue opportunities. Under her leadership, AWS launched a 10-year partnership with PGA TOUR to use machine learning and analytics to transform how fans experience the world’s greatest golf tournaments. Prior to her sucess at AWS, Elaine was an account manager at Hewlett Packard Enterprises, Sun Microsystems and IKON Office Solutions. Elaine holds a Bachelor of Science in Finance from the University of South Florida. Elaine also has two children, Alexandria and Seth, her greatest accomplishments.

Headshot of Michael Vitti

Michael Vitti, Senior Vice President Data Science & Technology Solutions for the PGA TOUR

Michael Vitti rejoined the PGA TOUR in April 2017 as the VP, Data Science & Technology Solutions to establish a new PGA TOUR Analytics Center of Excellence. Michael has over 25 years of experience in data programming, machine learning, statistical modeling, and analytics which he applies to help companies turn data into information to drive strategic initiatives. 

He has honed his skills in areas including sports performance analytics, sports sponsorship, marketing, and fan engagement, brand marketing and advertising, automotive manufacturing, pharmaceutical analytics, Medicare Safeguarding and fraud analysis, and speech recognition software development. 

As an executive, Michael has built and led data and technology practices for organizations including the PGA TOUR, Repucom, Carat Media, Copernicus Marketing, WWE, TriCenturion, and Repucom International. Michael holds a Bachelor of Science in Economics and a masters in Industrial Statistics from the University of South Carolina.

Headshot of Ken Lovell

Ken Lovell, Senior Vice President Shotlink Business Operations for the PGA TOUR

Ken Lovell is the Senior Vice President of ShotLink Business Operations for the PGA TOUR where he has P&L responsibility for the PGA TOUR’s scoring system, is responsible for licensing, client relationships and service for scoring products and manages upstream scoring product development.

Lovell has worked at the TOUR since 2000 when he was hired to create the TOUR’s research department in order to bring the measurement of consumer needs, preferences and ideas to internal decision-making processes. He was responsible for developing research methods and resources for all business units within the TOUR, providing competitive intelligence, exploring strategic development opportunities and providing support where necessary to the TOUR’s partners. Some examples included developing methods for sponsorship measurement, retail sales research, audience measurement and interactions between viewing habits, fan attitudes and golf participation. During his time at the TOUR Lovell has also had responsibility for exploratory research such as modeling professional player performance statistics to build more compelling and entertaining competitions for fans including an instrumental role in creating the season long FedExCup points race. He also worked to develop communications message strategy, digital media development and creating new ways for the TOUR to become a key part of the entertainment landscape on a day-to-day basis.

During his tenure with the TOUR, Lovell has also held positions in the communications and marketing areas, most recently as SVP, Marketing where he had responsibility for International Marketing, US Multicultural Marketing, Marketing Analytics and Marketing for the TOUR’s New Ventures area.

Prior to his work with the PGA TOUR, Ken was with Procter and Gamble where he was responsible for consumer research on powder laundry detergent globally as well as new laundry forms in the United States. He holds a B.A. in History from Brigham Young University and an M.S.M. from the Krannert Graduate School of Management at Purdue University. He is originally from Elko, Nevada but has spent time working throughout the Midwestern United States as well as a two-year volunteer stint in the Dominican Republic.

Mr. Ken Lovell of the PGA TOUR is COEHS' first Executive in Residence and began his role during the Summer B 2020 term with Dr. Wanyong Choi. In the Fall, he taught PET3473: Communication in Sport.

Learn more

About our Sport Data Analytics Lab and our Sport Management Programs.

Read the UNF News Story about the Executive in Residence Program and Ken Lovell.

Interested in being our next Executive in Residence?

Contact Dr. Wanyong Choi by email at, Assistant Professor, Leadership School Counseling & Sport Management