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Top 10 Digital Accessibility Tips for Content Editors

 At UNF, accessibility is a priority—we want our digital content to be welcoming and usable for all. At UNF, we’re dedicated to creating digital content that’s clear, consistent, and inclusive for everyone. By following the Web Content Accessibility Guidelines (WCAG) 2.1 AA, we take important steps toward that goal. These ten tips are a great way to begin making your content more accessible and user-friendly.

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Headings

  • Use H1, H2, and H3 tags to structure content.

  • Keep levels in logical order; one H1 per page.

  • WCAG SC: 1.3.1 Info and Relationships (A); 2.4.6 Headings and Labels (AA)

Lists

  • Always use real list formatting for ordered/unordered lists.

  • Avoid manual numbering or symbols.

  • WCAG SC: 1.3.1 Info and Relationships (A)

Descriptive Links

  • Use meaningful link text that describes its destination.

  • Do not use vague text like “Click here.”

  • WCAG SC: 2.4.4 Link Purpose (In Context) (A)

Label in Name

  • Visible link/button text must match its programmatic label.

  • Example: A button labeled “Search” in text should not be coded as “Go.”

  • WCAG SC: 2.5.3 Label in Name (A)

Alternative Text for Images

  • Add descriptive alt text for meaningful images.

  • Leave decorative images empty (alt="").

  • WCAG SC: 1.1.1 Non-text Content (A)

Captions and Transcripts

  • Provide captions for prerecorded and live video.

  • Provide transcripts for audio-only content.

  • WCAG SC: 1.2.1 Audio-only and Video-only (A); 1.2.2 Captions (A); 1.2.4 Captions (AA)

Page Titles

  • Use clear, descriptive page titles to reflect page purpose.

  • WCAG SC: 2.4.2 Page Titled (A)

Skip to Main Content

  • Include a “Skip to main content” link at the start of the page.

  • WCAG SC: 2.4.1 Bypass Blocks (A)

Language Identification

  • Set the primary language in the HTML (lang attribute).

  • Mark passages of another language inline.

  • WCAG SC: 3.1.1 Language of Page (A); 3.1.2 Language of Parts (AA)

Consistency

  • Keep navigation structures and terminology consistent.

  • Example: Always use “Log in” instead of mixing with “Sign in.”

  • WCAG SC: 3.2.3 Consistent Navigation (AA); 3.2.4 Consistent Identification (AA)