Business Analytics MSBA
Mission Statement
Analytics is both the art and science of deriving insights from data. It addresses the changing reality of data in organizations: automated, real-time, voluminous, distributed, multi-formatted, and messy. The Master of Science in Business Analytics program is appropriate for those students seeking analytics-related roles in business organizations. Demand for such skills is significant in the local and national marketplace.
Accordingly, the curriculum and its interaction with, and support from, professionals in the business community provide students with the knowledge, skills and experience to be successful in the rapidly expanding logistics field. Most important to the efficacy of the UNF MS in Business Analytics is the curriculum it offers. Students are exposed to courses and content in information systems, data visualization, business statistics, communication, and data analytics. In addition, students are able to choose three electives from a broad variety of disciplines. They put the concepts they learned into practice in the capstone course.
Student Learning Outcomes
Graduates will be able to:
Knowledge of Literature of Discipline (req)
- demonstrate understanding of analytical techniques (descriptive, predictive, or prescriptive) by working with data or through a comprehensive review of previous studies, with the goal to better understand how useful patterns and insights within the data are identified and analyzed.
Independent Research/ Professional Practice (req)
- effectively use a variety of data processing tools to query, clean, transform and integrate data for visualization and analysis.
Professional Skills (opt)
- correctly apply computing technology to support decision-making in businesses.
Communication (opt)
- effectively communicate findings (or deliverables) through visualization, storytelling, or academic reports in order to inform business decisions.
Assessment Approaches
Competency Goals are measured in the capstone course (CEN6940 Computing Practicum), which is to be taken at the end of the program. This course is designed to assess the application of the body of knowledge gained through the required courses and the elective in the degree. The instructors of this course will measure the achievement of the respective competency goals through a final project in the course, using a rubric assessing the competency level on each goal. They will send the detailed rubric scores to the MSBA Program Director at the end of each semester. The Program Director will analyze these scores annually and compare them against predefined targets.
If the targets are not met on one or more competency goal, the MSBA Curriculum Committee (all MSBA faculty) will follow a continuous improvement cycle (Plan – Do – Check – Act):
- Plan: Discuss possible interventions to increase students’ competency level
- Do: Implement selected interventions
- Check: Measure whether the interventions have generated positive outcomes
- Act: Implement the successful interventions in the program