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Office of Institutional Effectiveness

General Business

Program Mission Statement

The mission of the Master of Business Administration is to prepare students for positions of organizational leadership. The curriculum focuses on developing a general management perspective and in-depth knowledge of the various skills required to manage effectively in a rapidly changing and increasingly technical and global environment. This mission recognizes the need for graduates to demonstrate understanding of: how to construct and articulate one's point of view and solicit that of others, the increasingly technical, global, and ethically complex environment, all major organizational functions and their interrelationships, how to evaluate, develop, allocate and manage an organization's resources, how to improve organizational processes and decisions, and how to lead, collaborate, and apply knowledge in new, uncertain, and dynamic environments.

The MBA program offers intensive graduate-level study in accounting, economics, decision sciences, finance, management, and marketing. Throughout the program, emphasis is given to policy formulation and the interrelationships of business disciplines. Applications in ethics, total quality management, international business, information technology, and value-based management are included.

Student Learning Outcomes

Graduates will be able:

Knowledge of Literature of Discipline (req)

will acquire knowledge in the major functional areas of business and understand the interrelationships among them.

Independent Research/ Professional Practice (req)

demonstrate an understanding of leadership and will demonstrate a capacity to lead in collaborative settings.

Professional Skills (opt)

will understand the global economy and recognize the impact of diverse socio-economic and cultural factors on business operations.

Communication (opt)

will communicate effectively in written, oral or electronic formats.

Critical Thinking (opt)

will demonstrate the ability to think critically, to identify problems, and to propose alternatives to these problems.

Ethics (opt)

Students will identify and propose alternatives to reconciling ethical issues in decision-making.

Other (opt)

will utilize technology to enhance decision-making skills and improve productivity.

Assessment Approaches

The Coggin College of Business operates a college-wide strategy to assess its four MBA learning goals. The college utilizes a multi-year time horizon to assess objectives.  This time horizon corresponds to the AACSB (re)accreditation cycle.

Functional Business Content Knowledge (objective 1) is assessed via the Major Field Test (MFT) for MBA, an instrument provided by the Educational Testing Service (ETS).  It is administered in each student's last term in his/her program of study via the MBA capstone policy course (MAN 6726).   Functional Business Content Knowledge is measured by the overall scaled score (out of 300), as well as the score on each of the following assessment indicators (sub-scores): marketing, management, finance, accounting, and strategic interaction.

Effective Leadership (objective 2) is assessed via course-embedded assessment. Previously, this objective was assessed using a simulation in the marketing strategy course (MAR 6805). However, moving forward this objective will be assessed in the newly required MAN 6296 Organizational Leadership course.

Effective Communication (objective 3) includes both oral and written communication.  The written communication portion of this objective is assessed in the capstone MBA policy course (MAN 6726). Student are required to write a brief essay in response to a case and are assessed using the UNF Writes Self-Talk Rubrics #1-5. Written Communication is measured by the overall writing score (out of 5) as well as the score in each area of written communication (Thesis/Central Idea, Paragraph Coherence, Evidence, Grammar, and Stylistic Clarity)

Ethical Reasoning and Decision Making (objective 4) is assessed in the MBA capstone policy course (MAN 6726). Student are required to write a brief essay in response to a case and are assessed using the UNF Writes Self-Talk Rubric #6 that evaluates ethical awareness and critical thinking. Ethical Reasoning and Decision Making is measured by the Ethical Awareness and Critical Thinking score (out of 5).