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Communication: Public Relations
| College: | Arts and Sciences |
|---|---|
| Degree: | Bachelor of Science |
| Major: | Communication |
| Concentration: | Public Relations |
| Effective Term: | Fall 2023 |
The Osprey Map provides a term-by-term sample schedule for each undergraduate academic program at the University of North Florida. It is designed to guide students in the selection of courses each term. The "Mile Marker" courses are those courses that should be completed before or by the end of that term. Following the sample schedule, and completing the mile marker courses at the appropriate point of your undergraduate career, will facilitate graduation in four years. The term-by-term model assumes full-time enrollment. For students enrolled part-time, the sample schedule and mile markers should be followed based on the number of credits completed. The Osprey Map should be used in consultation with an academic advisor.
The School of Communication's mission is to create and disseminate knowledge about human and mass-mediated communication processes through high-quality teaching, research, and service to the community. Visit the School of Communication webpage for additional information. The Communication major is encouraged to complete a Minor.
Career Planning
Engaging in career planning activities is significant to student success. UNF offers customized career centers to deliver targeted programs, events, services and resources. First-Year students should visit the Career Services webpage and Sophomore or higher level students with a declared COAS major should visit the College of Arts and Sciences Career Success Center.
Students should refer to their personalized Degree Evaluation provided by an advisor and to other university resources for additional university and college-specific policies. Visit the undergraduate university catalog for more information.
Summer terms may be utilized to facilitate graduation in four years. Summer terms are likely necessary for students taking fewer than 15 credit hours fall and spring terms in order to facilitate graduation in four years.
- Visit the university catalog for a list of General Education requirements. An Associate in Arts (AA) degree from a Florida public university, state college or community college satisfies UNF general education and Gordon Rule requirements. Math selection is contingent upon appropriate placement score, the student's major and/or credit received through accelerated mechanisms (Advanced Placement, International Baccalaureate, Dual Enrollment, etc).
- When selecting a Diversity and Difference course (Thinking Critically requirement) for General Education, School of Communication faculty recommend MMC 2701 Communicating Across Cultures (CD).
- B.S. in Communication majors must complete a minimum of 61 hours outside of journalism and mass communication. This excludes course prefixes: ADV, JOU, MMC, PUR and RTV. B.S. in Communication majors can take no more than 6 credit hours for internships.
- Students following the Public Relations concentration must take 2 Major Electives (6 credit hours) from the following:
- PUR4400 Crisis Communication (Prereq: PUR3000 Principles of Public Relations and MMC3105 Advanced Writing For The Media)
- ADV3008 Principles of Advertising (Prereqs: MMC3105 Advanced Writing For The Media and MMC1004 Media Literacy)
- ADV3101 Advertising Creative Strategy (Prereqs: ADV3008 Principles of Advertising, MMC1004 Media Literacy, MMC3105 Advanced Writing For The Media)
- ADV3200C Advertising Design (Prereqs: ADV3008 Principles of Advertising, ADV3101 Advertising Creative Strategy, ADV3203 Advertising Media Graphics, MMC1004 Media Literacy, MMC3105 Advanced Writing For The Media)
- ADV4404 Strategic Branding (Prereq: PUR3000 Principles of Public Relations)
- MMC3402 Political Advertising
- MMC4251 Creating Health Messages for Mass Media (Prereqs: MMC3105 Advanced Writing For The Media with a grade of C or higher)
- SPC4064 Public Speaking for Professionals
- MMC4630 Understanding Emerging Media
- PUR4450 Public Relations and Event Planning (Prereqs: MMC1004 Media Literacy, MMC3105 Advanced Writing For The Media, PUR3000 Principles of Pub Relations and PUR3100 Public Relations Writing)
- RTV3601 Announcing & Performance
- MMC 3002 Social Media for Communication
- MMC4732 Social Media Management
- RTV3220C Television Production/Visual Arts (Prereq: MMC3105 Advanced Writing For The Media)
- Civic Literacy Requirement: Prior to graduation from a Florida state university, students must demonstrate competency in civic literacy through successful completion of a civic literacy course (AMH 2020 or POS 2041) and by achieving a passing score on an assessment. Consult an academic advisor, the university catalog and visit the Civic Literacy webpage for additional information.
- A minimum of 120 hours (48 hours at the upper 3000/4000 level) is required for the bachelors degree. Students may need to complete Free Elective credit at the upper level (3000/4000) to satisfy the minimum 48 semester hours of upper level hours for graduation. For additional information visit the College of Arts and Sciences Advising Office webpage.
- Students are only permitted two attempts for the MMC 3105 Advanced Writing For The Media course. Withdrawing from a class or making a grade lower than a "C" will count as one attempt. On the second attempt a communication major must make a "C" in the course to continue in the major. After two failed attempts in this course students must change majors.
- Major Electives may be completed any Term 5 through Term 8. (Note: these Major Elective options may have individual course prerequisites. Consult the catalog.)
- All coursework in the Communication major must be completed with a grade of "C" or higher.
Term 1: Attempted Hours 0-15
| Schedule | Credit Hours | |
|---|---|---|
| ENC1101 (GW) Audience and Purpose | 3 | |
| Select a General Education Course (See Degree Evaluation) | 3 | |
| Select a General Education Course (See Degree Evaluation) | 3 | |
| Select a General Education Course (See Degree Evaluation) | 3 | |
| Select a Prerequisite Course (Outside Communication major) | 3 | |
| Communication faculty recommend MMC2701 Communicating Across Cultures for Gen Ed, Diversity and Difference requirement | ||
| Total Hours: | 15 | |
Term 2: Attempted Hours 16-30
| Schedule | Credit Hours | |
|---|---|---|
| ENC1143 (GW) Evidence and Style OR IDS1932 First Year IDS Writing Seminar | 3 | |
| STA2014 (GM)Elem Statistics-Health/SS (Foundation Course) | 3 | |
| MMC1004 Media Literacy (Take in Term 2 or Summer 1) | 3 | |
| Select a General Education Course (See Degree Evaluation) | 3 | |
| Select a General Education Course (See Degree Evaluation) | 3 | |
| Communication faculty recommend MMC2701 Communicating Across Cultures for Gen Ed, Diversity and Difference requirement | ||
| Total Hours: | 15 | |
Summer 1
| Schedule | Credit Hours | |
|---|---|---|
| MMC1004 Media Literacy (If not already taken in Term 2) | 3 | |
| Total Hours: | 3 | |
| Mile Marker(s) MMC1004 Media Literacy Minimum Grade C |
||
Term 3: Attempted Hours 31-45
| Schedule | Credit Hours | |
|---|---|---|
| MMC3105 Advanced Writing For The Media | 3 | |
| SPC2608 Fundamentals of Speech (Foundation Course) | 3 | |
| Select a Prerequisite Course (Outside Communication major) | 3 | |
| Select a General Education Course (See Degree Evaluation) | 3 | |
| Select a General Education Course (See Degree Evaluation) | 3 | |
| Total Hours: | 15 | |
| Mile Marker(s) MMC3105 Advanced Writing For The Media Minimum Grade C |
||
Term 4: Attempted Hours 46-60
| Schedule | Credit Hours | |
|---|---|---|
| Select a third Gen Ed English Course (See Degree Evaluation) | 3 | |
| MMC3614 Media Theories and Effects | 3 | |
| MMC3200 Law and Ethics of Communicat | 3 | |
| PUR3000 Principles of Pub Relations | 3 | |
| Select a Prerequisite Course (Outside Communication major) | 3 | |
| Total Hours: | 15 | |
| Mile Marker(s) MMC3614 Media Theories and Effects Minimum Grade C PUR3000 Principles of Pub Relations Minimum Grade C SPC2608 Fundamentals of Speech Minimum Grade C Elementary Statistics Course Minimum Grade C |
||
Term 5: Attempted Hours 61-75
| Schedule | Credit Hours | |
|---|---|---|
| ADV3203 Advertising Media Graphics | 3 | |
| PUR3100 Public Relations Writing | 3 | |
| Select one: MMC4422 Advertising and PR Research OR MMC4420 Mass Communication Research | 3 | |
| Select a Prerequisite Course (Outside Communication major) | 3 | |
| Select a Prerequisite Course (Outside Communication major) | 3 | |
| Total Hours: | 15 | |
| Mile Marker(s) PUR3100 Public Relations Writing Minimum Grade C One Communication Research course: MMC4422 or MMC4420 |
||
Term 6: Attempted Hours 76-90
| Schedule | Credit Hours | |
|---|---|---|
| Select a Prerequisite Courses (Outside Communication major) | 3 | |
| MMC3942 Pre Internship | 1 | |
| PUR4801 Public Relations Cases | 3 | |
| Select a 3000/4000 Major Elective from the course options listed above | 3 | |
| Select Free Electives at 3000/4000 Level, if needed | 5 | |
| Total Hours: | 15 | |
| Mile Marker(s) MMC3942 Pre Internship Minimum Grade C PUR4801 Public Relations Cases Minimum Grade C Civic Literacy Requirement |
||
Summer 3
| Schedule | Credit Hours |
|---|---|
| MMC4975 Internship Senior Project Internship is available in Summer term. Students must be at Senior status and have completed MMC3942 Pre Internship |
3 |
| Total Hours: | 3 |
Term 7: Attempted Hours 91-105
| Schedule | Credit Hours |
|---|---|
| PUR4800 Public Relations Campaigns (Capstone Course may be completed in Term 8) Offered fall and spring terms only | 3 |
| Select a 3000/4000 Major Elective from the course options listed above | 3 |
| Select a Free Elective at 3000/4000 Level if needed | 3 |
| Select a Free Elective at 3000/4000 Level if needed | 3 |
| Select a Free Elective at 3000/4000 Level if needed | 3 |
| Total Hours: | 15 |
Term 8: Attempted Hours 106-120
| Schedule | Credit Hours |
|---|---|
| MMC4975 Internship Senior Project (If not taken previously) | 3 |
| Select a Free Elective at 3000/4000 Level if needed | 3 |
| Select a Free Elective at 3000/4000 Level if needed | 3 |
| Select a Free Elective at 3000/4000 Level if needed | 3 |
| Select a Free Elective at 3000/4000 Level if needed | 3 |
| Total Hours: | 15 |
Total Program Hours: |
120 |
The Osprey Map is not a contract between the University of North Florida and the student. It should be used as a general guide for the purpose of meeting requirements and constructing course schedules. The Map may be altered periodically to meet the objectives of the academic program or the university.