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2024-2025 University Catalog
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Communication: Advertising

The Osprey Map provides a term-by-term sample schedule for each undergraduate academic program at the University of North Florida. It is designed to guide students in the selection of courses each term. The "Mile Marker" courses are those courses that should be completed before or by the end of that term. Following the sample schedule, and completing the mile marker courses at the appropriate point of your undergraduate career, will facilitate graduation in four years. The term-by-term model assumes full-time enrollment. For students enrolled part-time, the sample schedule and mile markers should be followed based on the number of credits completed. The Osprey Map should be used in consultation with an academic advisor.

The School of Communication's mission is to create and disseminate knowledge about human and mass-mediated communication processes through high-quality teaching, research, and service to the community. Visit the School of Communication webpage for additional information. The Communication major is encouraged to complete a Minor.

Career Planning
Engaging in career planning activities is significant to student success. UNF offers customized career centers to deliver targeted programs, events, services and resources. First-Year students should visit the Career Services webpage and Sophomore or higher level students with a declared COAS major should visit the College of Arts and Sciences Career Success Center.

Students should refer to their personalized Degree Evaluation provided by an advisor and to other university resources for additional university and college-specific policies. Visit the undergraduate university catalog for more information.

Summer terms may be utilized to facilitate graduation in four years. Summer terms are likely necessary for students taking fewer than 15 credit hours fall and spring terms in order to facilitate graduation in four years.

  • Visit the university catalog for a list of General Education requirements. An Associate in Arts (AA) degree from a Florida public university, state college or community college satisfies UNF general education and Gordon Rule requirements. Math selection is contingent upon appropriate placement score, the student's major and credit received through accelerated mechanisms (Advanced Placement, International Baccalaureate, Dual Enrollment, etc).
  • Elementary Statistics is a Foundation Requirement in the Communication Major. 
  • Students in the Advertising Concentration take the ENC3250 Professional Communication: Advertising section in the course schedule to satisfy their second General Ed Written Communication Course and to meet the Communication program's Foundation Requirement.
  • B.S. in Communication majors must complete a minimum of 61 hours outside of journalism and mass communication. This excludes course prefixes: ADV, JOU, MMC, PUR and RTV. B.S. in Communication majors can take no more than 6 credit hours for internships.
  • Students following the Advertising concentration must take 2 Major Electives (6 credit hours) from the following:
    • ADV 3200C Advertising Design (Prereqs: MMC1004 Media Literacy, MMC3105 Advanced Writing For The Media, ADV3008 Principles of Advertising, ADV3101 Advertising Creative Strategy, ADV3203 Advertising Media Graphics)
    • ADV 4404 Strategic Branding (Prereqs: ADV 3008 Principles of Advertising or PUR 3000 Principles of Public Relations)
    • PUR3000 Principles of Public Relations (Prereqs: MMC1004 Media Literacy, MMC3105 Advanced Writing For The Media)
    • MMC 3402 Political Advertising
    • MMC4630 Understanding Emerging Media
    • MMC3002 Social Media for Communication 
    • MMC4732 Social Media Management
    • ADV3812 Integrated Marketing Communication
  • Civic Literacy Requirement: Prior to graduation from a Florida state university, students must demonstrate competency in civic literacy through successful completion of a civic literacy course (AMH 2010, AMH 2020, or POS 2041) and by achieving a passing score on an assessment. Consult an academic advisor, the university catalog and visit the Civic Literacy webpage for additional information.
  • A minimum of 120 hours (48 hours at the upper 3000/4000 level) is required for the bachelors degree. Students may need to complete Free Elective credit at the upper level (3000/4000) to satisfy the minimum 48 semester hours of upper level hours for graduation. For additional information visit the College of Arts and Sciences Advising Office webpage.
  • Students are only permitted two attempts for the MMC 3105 Advanced Writing For The Media course. Withdrawing from a class or making a grade lower than a "C" will count as one attempt. On the second attempt a communication major must make a "C" in the course to continue in the major. After two failed attempts in this course students must change majors.
  • The Major Electives listed on the Schedule in Term 6 and Term 7, may be completed any time in Term 5 through Term 8. See personalized Degree Evaluation or university catalog for approved Major Electives. (Note: these Major Elective options may have individual course prerequisites. Consult the catalog.)
  • All coursework in the Communication major must be completed with a grade of "C" or higher.

Term 1: Attempted Hours 0-15

Schedule Credit Hours
IDS1932 (GW) First-Year Writing Seminar OR ENC1101 (GW) Audience and Purpose 3
Select a General Education Course (See Degree Evaluation) 3
Select a General Education Course (See Degree Evaluation) 3
Select a General Education Course (See Degree Evaluation) 3
Select a Prerequisite Course (Outside Communication major) 3
Communication faculty recommend MMC2701 Communicating Across Cultures for Gen Ed
Total Hours: 15

Term 2: Attempted Hours 16-30

Schedule Credit Hours
ENC1101 (GW) Audience and Purpose OR IDS1932 (GW) First-Year Writing Seminar
(Select the course not taken in Term 1)
3
STA2023 (GM) Elementary Statistics (Foundation Course) 3
MMC1004 Media Literacy (Take in Term 2 or Summer 1) 3
Select a General Education Course (See Degree Evaluation) 3
Select a General Education Course (See Degree Evaluation) 3
Communication faculty recommend MMC2701 Communicating Across Cultures for Gen Ed
Total Hours: 15

Summer 1

Schedule Credit Hours
MMC1004 Media Literacy (If not taken in Term 2) 3
Total Hours: 3

Mile Marker(s)
MMC1004 Media Literacy Minimum Grade C

Term 3: Attempted Hours 31-45

Schedule Credit Hours
ENC3250 (GW) Professional Communication: Advertising 
(Foundation Requirement. Also satisfies second state required Communication course and Gordon Writing)
3
SPC2608 Fundamentals of Speech (Foundation Requirement) 3
MMC3105 Advanced Writing For The Media 3
Select two Prerequisite Courses (Outside Communication major) 6
Total Hours: 15

Term 4: Attempted Hours 46-60

Schedule Credit Hours
Select one: ADV3812 Integrated Marketing Communication OR MAR3023 Principles of Marketing 3
MMC3614 Media Theories and Effects 3
Select two Prerequisite Courses (Outside Communication major) 6
Select a General Education Course (See Degree Evaluation) 3
Total Hours: 15

Mile Marker(s)
MMC3105 Advanced Writing For The Media Minimum Grade C
ADV3812 Int Mrkt Comm OR MAR3023 Prin Mrkt Min Grade C
MMC3614 Media Theories and Effects Minimum Grade C

Summer 2

Schedule Credit Hours
ADV3008 Principles of Advertising 3
Total Hours: 3

Mile Marker(s)
SPC2608 Fundamentals of Speech Minimum Grade C
STA2014 Elementary Statistics Minimum Grade C
ADV3008 Principles of Advertising Minimum Grade C

Term 5: Attempted Hours 61-75

Schedule Credit Hours
Select a Prerequisite Course (Outside Communication major) 3
MMC3200 Law and Ethics of Communication 3
Select one: MMC4422 Advertising and PR Research OR MMC4420 Mass Communication Research 3
ADV3203 Advertising Media Graphics 3
Select a Free Elective at 3000/4000 Level if needed 3
Total Hours: 15

Mile Marker(s)
One Communication Research course: MMC4422 or MMC4420
Advertising Foundation Courses SPC2608, STA2023, ENC3250 and either ADV3812 or MAR3023
ADV3101 Advertising Creative Strategy Minimum Grade C

Term 6: Attempted Hours 76-90

Schedule Credit Hours
ADV3101 Advertising Creative Strategy
(Prerequisites: MMC3105 and ADV3008)
3
ADV3300 Media Planning 3
MMC3942 Pre Internship 1
Select a 3000/4000 level Major Elective from the course options listed above 3
Select a Free Elective at 3000/4000 Level if needed 2
Total Hours: 12

Mile Marker(s)
ADV3300 Media Planning Minimum Grade C
ADV3203 Advertising Media Graphics Minimum Grade C
ADV3101 Advertising Creative Strategy Minimum Grade C
MMC3942 Pre Internship Minimum Grade C
Civic Literacy Requirement

Summer 3

Schedule Credit Hours
MMC4975 Internship Senior Project
Internship is available in Summer term. Students must be at Senior status and have completed MMC3942 Pre Internship.
3
Total Hours: 3

Mile Marker(s)
One Communication Research course: MMC4422 or MMC4420

Term 7: Attempted Hours 91-105

Schedule Credit Hours
ADV4800 Advertising Campaigns (Capstone Course may be completed in Term 8) Offered fall and spring terms only. May not be offered in summer. 3
Select a 3000/4000 level Major Elective from the course options listed above 3
Select a Free Elective at 3000/4000 Level if needed 3
Select a Free Elective at 3000/4000 Level if needed 3
Select a Free Elective at 3000/4000 Level if needed 3
Total Hours: 15

Term 8: Attempted Hours 106-120

Schedule Credit Hours
MMC4975 Internship Senior Project (If not taken previously) 3
Select a Free Elective at 3000/4000 Level if needed 3
Select a Free Elective at 3000/4000 Level if needed 3
Select a Free Elective at 3000/4000 Level if needed 3
Total Hours: 12

Total Program Hours:

120

 

The Osprey Map is not a contract between the University of North Florida and the student. It should be used as a general guide for the purpose of meeting requirements and constructing course schedules. The Map may be altered periodically to meet the objectives of the academic program or the university.