Marketing
| College: | Coggin College of Business |
|---|---|
| Degree: | Bachelor of Business Administration |
| Major: | Marketing |
| Effective Term: | Fall 2023 |
The Osprey Map provides a term-by-term sample schedule for each undergraduate academic program at the University of North Florida. It is designed to guide students in the selection of courses each term. The "Mile Marker" courses are those courses that should be completed before or by the end of that term. Following the sample schedule, and completing the mile marker courses at the appropriate point of your undergraduate career, will facilitate graduation in four years. The term-by-term model assumes full-time enrollment. For students enrolled part-time, the sample schedule and mile markers should be followed based on the number of credits completed. The Osprey Map should be used in consultation with an academic advisor.
The Marketing major is designed for students interested in the marketing of consumer and industrial goods and services. The curriculum has been developed to include course work in the principles and foundations of marketing management and in the marketing functions of manufacturers, wholesalers, and retailers. The major also includes behavioral, technical, and elective courses in order to prepare the student for a marketing career.
Career Planning
Engaging in career planning activities is significant to student success. UNF offers customized career centers to deliver targeted programs, events, services and resources. First-Year and Exploratory students should visit the Career Services webpage and Sophomore or higher level students with a declared major in the Coggin College of Business should visit the Coggin Career Management Center.
Students should refer to their personalized Degree Evaluation provided by an advisor and to other university resources for additional university and college-specific policies. Visit the undergraduate university catalog for more information.
Summer terms may be utilized to facilitate graduation in four years.
- Visit the university catalog for a list of General Education requirements. An Associate in Arts (AA) degree from a Florida public university, state college or community college satisfies UNF general education and Gordon Rule requirements. Math selection is contingent upon appropriate placement score, the student’s major and credit received through accelerated mechanisms (Advanced Placement, International Baccalaureate, Dual Enrollment, etc).
- Visit the Department of Marketing and Logistics webpage for a list of prerequisites. GEB 1011 Foundations of Business is a recommended Free Elective for Marketing majors.
- ENC3202 Professional Communication for Business is a required course. ENC3202 Professional Communication for Business also satisfies General Education English and Gordon Rule Writing at UNF.
- For a list of Coggin Cultural Diversity courses, and for additional information visit the Coggin Academic Advising Office webpage.
- Required International Business Course (Term 7) select from the following courses: ACG4251 International Accounting, ECO3704 International Trade, FIN4604 International Finance, MAN4600 International Management, MAR4156 International Marketing, TRA4721 International Logistics.
- Two Required Business Electives select from the following prefixes: ACG/BUL/ECO/ECP/ECS/ISM/FIN/GEB/GEO/GIS/MAN/MAR/REE/RMI/TAX/TRA. Check prerequisites to individual courses.
- Students must complete an application for MAN 4720 Strategic Management Business Policy (Term 8) and adhere to an application deadline the semester prior to course registration. Review the Business Policy Application Materials and consult an academic advisor in the Coggin Academic Advising Office. Students must have a minimum, cumulative and upper-level GPA of 2.0 prior to registering for MAN 4720.
- Civic Literacy Requirement: Prior to graduation from a Florida state university, students must demonstrate competency in civic literacy through successful completion of a civic literacy course (AMH 2020 or POS 2041) and by achieving a passing score on an assessment. Consult an academic advisor, the university catalog and visit the Civic Literacy webpage for additional information.
- Students must earn additional Free Elective credit if needed to satisfy the university minimum 120 total semester hours for graduation.
Term 1: Attempted Hours 0-15
| Schedule | Credit Hours | |
|---|---|---|
| ENC1101 (GW) Audience and Purpose | 3 | |
| MAC1105 (GM) College Algebra (Students with credit in MAC1105 or appropriate placement score take MAC2233 Calculus for Business) | 3 | |
| CGS1100 Computer Applications for Busi (Program Prerequisite) | 3 | |
| GEB1011 Foundations of Business (Recommended Free Elective) | 3 | |
| Select a General Education Course (See Degree Evaluation) | 3 | |
| NOTE: ECO2013 Principles of Macroeconomics and ECO2023 Principles of Microeconomics may be taken in Freshman year. Consult an academic advisor for more information. | ||
| Total Hours: | 15 | |
Term 2: Attempted Hours 16-30
| Schedule | Credit Hours |
|---|---|
| ENC1143 (GW) Evidence and Style OR IDS1932 First Year IDS Writing Seminar | 3 |
| MAC2233 (GM)Calculus for Business (Program Prerequisite) | 3 |
| Select a General Education Course (See Degree Evaluation) | 3 |
| Select a General Education Course (See Degree Evaluation) | 3 |
| Select a General Education Course (See Degree Evaluation) | 3 |
| Total Hours: | 15 |
| Mile Markers CGS1100 Computer Applications for Business Minimum Grade C |
|
Term 3: Attempted Hours 31-45
| Schedule | Credit Hours | |
|---|---|---|
| ENC3202 Prof. Comm. Business Required for all Business students and also satisfies third General Education course and Gordon Writing |
3 | |
| ECO2013 Principles of Macroeconomics (Program Prerequisite) | 3 | |
| ACG2021 Prin of Financial Accounting (Program Prerequisite) | 3 | |
| STA2023 (GM) Elem Statistics-Business (Program Prerequisite) | 3 | |
| Select a Free Elective (If needed to satisfy 120 total hours) | 3 | |
| NOTE: ECO2013 Principles of Macroeconomics and ECO 2023 Principles of Microeconomics may be taken in Freshman year. Consult an academic advisor for more information. | ||
| Total Hours: | 15 | |
| Mile Marker(s) MAC2233 Calculus for Business Minimum Grade C |
||
Term 4: Attempted Hours 46-60
| Schedule | Credit Hours | |
|---|---|---|
| ECO2023 Principles of Microeconomics (Program Prerequisite) | 3 | |
| ACG2071 Prin Managerial Accounting (Program Prerequisite) | 3 | |
| Select a General Education Course (See Degree Evaluation) | 3 | |
| Select a General Education Course (See Degree Evaluation) | 3 | |
| Select a Free Elective (If needed to satisfy 120 total hours) | 3 | |
| Total Hours: | 15 | |
| Mile Marker(s) ACG2021 Prin of Financial Accounting Minimum Grade C ACG2071 Prin Managerial Accounting Minimum Grade C ECO2013 Principles of Macroeconomics Minimum Grade C ECO2023 Principles of Microeconomics Minimum Grade C STA2023 Elementary Statistics for Business Minimum Grade C General Education Requirements All Marketing Program Prerequisites |
||
Term 5: Attempted Hours 61-75
| Schedule | Credit Hours | |
|---|---|---|
| MAR3023 Principles of Marketing | 3 | |
| MAN3025 Principles of Management | 3 | |
| MAN3504 Operations Management | 3 | |
| Select one course: ECO3411 Business and Economic Statistics OR MAN4550 Intro to Management Science | 3 | |
| Select: ENC3202 Prof. Comm. Business OR select another required course if ENC3202 is already completed for General Education (See Degree Evaluation) | 3 | |
| Total Hours: | 15 | |
| Mile Marker(s) MAR3023 Principles of Marketing Minimum Grade C |
||
Term 6: Attempted Hours 76-90
| Schedule | Credit Hours | |
|---|---|---|
| FIN3403 Financial Management | 3 | |
| MAR4613 Marketing Research Information | 3 | |
| Select one of the following Marketing courses: MAR4325 Social Media Marketing; MAR4615 Introduction to Marketing Analytics; OR MAR4721 Digital Marketing Strategy | 3 | |
| MAR4503 Consumer Behavior | 3 | |
| Select a 3000/4000 Level Marketing Course with MAR Prefix | 3 | |
| Total Hours: | 15 | |
| Mile Marker(s) ENC3202 Professional Communication Business FIN3403 Financial Management Minimum Grade C MAN3025 Principles of Management Minimum Grade C Civic Literacy Requirement |
||
Summer 3
| Mile Marker(s) Summer Residency Requirement |
|
Term 7: Attempted Hours 91-105
| Schedule | Credit Hours | |
|---|---|---|
| Select two 3000/4000 Level Marketing Courses MAR Prefix | 6 | |
| MAR4803 Strategic Marketing | 3 | |
| Select a 3000/4000 Required Business Elective (See Degree Eval) | 3 | |
| Select one International Business Course (Options listed above) | 3 | |
| Total Hours: | 15 | |
| Mile Marker(s) MAR4503 Consumer Behavior Minimum Grade C MAR4613 Marketing Research Information Minimum Grade C 2.0 Cumulative UNF GPA |
||
Term 8: Attempted Hours 106-120
| Schedule | Credit Hours |
|---|---|
| Select a 3000/4000 Level Marketing Course with MAR Prefix | 3 |
| MAN4720 Strategic Mgmt Business Policy (Must apply the semester prior to course registration) | 3 |
| BUL3130 Legal Environment of Business (May be taken anytime in Term 5 - Term 8) | 3 |
| Select a 3000/4000 Required Business Elective (See Degree Evaluation) | 3 |
| Select a Coggin Cultural Diversity Course or Study Abroad | 3 |
| Total Hours: | 15 |
| Total Program Hours: | 120 |