The marketing major is designed for students interested in the marketing of consumer and industrial goods and services. The curriculum has been developed to include course work in the principles and foundations of marketing management and in the marketing functions of manufacturers, wholesalers, and retailers. The major also includes behavioral, technical, and elective courses in order to prepare the student for a marketing career.

Flexibility is allowed so that students have some discretion in orienting their program toward career and degree objectives. Students are encouraged to work closely with their advisors in selecting major and contextual courses which are appropriate to their objectives.

Students who choose marketing as their area of concentration must satisfy all requirements for the B.B.A. degree. As a part of these requirements, marketing students must satisfy the marketing concentration requirement and contextual requirement. A maximum of 18 hours of marketing, excluding marketing courses required of all B.B.A. candidates, will be counted toward satisfying degree requirements.