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Marketing Program 

Marketing is one of the broadest fields in business, covering many different areas. If you have an interest in psychology, art, writing, statistics, planning, meeting customers or communication with data, this is a good major for you to consider. 

 

The Marketing Major

The marketing major is designed for students interesting in the marketing of consumer and industrial goods and services. UNF's curriculum has been developed to include course work in principles and foundation, marketing management functions. This major will introduce you to all fields of marketing to help guide your career choice, gain experience in analytics and marketing research and create and expose your ideas to other employees and managers. 

 

 

What is Marketing?

Marketing provides soft and hard skills to create, communicate, deliver and exchange value for customers, clients and partners. Marketing provides the ideas and practical experience that help students learn how to create compelling products and campaigns that strike a chord in customers' hearts and minds to captivate them. 

 

 

Who should pursue a Marketing Degree?

This is a dynamic major that combines both creative ability and analytical skills. There’s a home in the marketing major for all types: The techie, the creative, the psychologist, the people person, the writer, the social media addict—and increasingly, the analytical. That’s because Marketing is one of the broadest fields in business and a Marketing degree can give you the skills and knowledge necessary to be able to work in nearly any industry that exists today. Marketing is an important part of any business plan after all! 

Are You Ready To....:

 

  • Complete an internship
  • Join the UNF Marketing Club chapter of the American Marketing Association 
  • Learn about shopping habits in another country
  • Understand why consumers buy the things they do
  • Study past advertising campaigns to see why they succeeded -- or failed
  • Understand how products are priced
  • Pretend you have a new product to sell and research the real-life competitors
  • Learn how to decide if a product will sell well

 

 

 

Curriculum 


IMPORTANT NOTICES:
  • Please see an advisor for an OFFICIAL program of study. This program is pending evaluation of official transcripts.
  • You must complete prerequisites before registering for any course. Refer to the Course Catalog for details.
  • View the My Osprey Map [Course Sequence Guide] to keep on track for graduation – should be used in consultation with an academic advisor after admission to UNF.
  • A student may receive credit for a course only once. However, the GPA will reflect all repeated courses.
  • This program is subject to a student fully admitted into the Coggin College of Business.
  • An approved dual enrollment form is required prior to registering for courses at another institution. Students are not allowed to enroll in courses at another institution during their last semester at UNF.

Prerequisites (21 credits)

21 semester hours are required. Grade of "C" or better is required in all prerequisites.
  • ACG2021 Prin of Financial Accounting (3 Credits)
    • Acceptable substitute: ACGX021, ACGX022 or (ACGX001 & ACGX011)
     
  • ACG2071 Prin Managerial Accounting (3 Credits)
    • Acceptable substitute: (2-3 credit hours) ACGX071 or ACGX301
     
  • CGS1100 Computer Applications for Busi (3 Credits)
    • Acceptable substitute: (3-4 credit hours) CGSX518, CGSX100, CGSX530, CGSX570, CGSX060, CGSX531, CGSX000, CGSX100C or ISMX000 (or demonstrated competency)
     
  • ECO2013 Principles of Macroeconomics (3 Credits)
    • Acceptable substitute: ECOX013
     
  • ECO2023 Principles of Microeconomics (3 Credits)
    • Acceptable substitute: ECOX023
     
  • MAC2233 (GM)Calculus for Business (3 Credits)
    • Acceptable substitute: (3-4 credit hours) MACX233 or MACX230
     
  • STA2023 (GM) Elem Statistics-Business (3 Credits)
    • Acceptable substitute: (3-4 credit hours) STAX023, STAX122 or QMBX100
     
 

Core Requirements (18 credits)

18 semester hours are required. A grade of "C" or better is required in all core courses. MAN4720 is taken in a student's last semester. FIN3403, MAN3025, & MAR3023 must be completed prior to taking MAN4720.
  • BUL3130 Legal Environment of Business (3 Credits)
  • FIN3403 Financial Management (3 Credits)
  • MAN3025 Administrative Management (3 Credits)
  • MAR3023 Principles of Marketing (3 Credits)
  • MAN3504 Operations Management (3 Credits)
  • MAN4720 Strategic Mgmt Business Policy (3 Credits)  
 

Major Requirements (24 credits)

24 semester hours are required. A grade of "C" or better is required in all major courses.
  • Follow pre-requisites when registering for MAR4803... You must have completed MAR3023, MAR4503 & MAR4613.
  • MAR4503 Consumer Behavior (3 Credits)
  • MAR4613 Marketing Research Information (3 Credits)
  • MAR4803 Strategic Marketing (3 Credits)
  • SELECT ONE of these Marketing Courses (3 Credits)
    • MAR4721: Digital Marketing Strategy
    • MAR4325 Social Media Marketing
    • MAR4615: Introduction to Marketing Analytics
     
  • SELECT Other Marketing Courses (12 Credits)
    • 3000 - 4000 level Marketing courses with a MAR prefix
 

Required Business (12 credits)

A grade of "C" or better is required for all courses in this area.
  • SELECT ONE course (3 Credits)
    • Either ECO 3411 or MAN 4550 
     
  •  
  • SELECT ONE International Bus. Course (3 Credits) 
    • ACG4251 International Accounting\
    • MAN4600 International Mgmt
    • MAR4156 International Marketing
    • TRA4721 International Logistics
    • FIN4604 International Finance
    • ECO3704 International Trade
  • SELECT TWO Courses (6 Credits)
    • (3000-4000) LEVEL ACG BUL ECO ECP ECS ISM FIN GEB GEO GIS MAN REE RMI TAX TRA 
     
 
 

Non-Business Requirements (6 credits)

6 Semester hours are required. A grade of "C" or better is required for all courses in this area. The Cultural Diversity course should be chosen from the list at: http://www.unf.edu/coggin/advising/cultural_diversity.aspx
  • SPC4064 Public Speaking Professionals (3 Credits)
  • If you took Public Speaking at the lower level (1000 -2000) You may substitute any upper level (3000-4000) elective for SPC4064.
  • AND one cultural diversity course
 

Minors in Marketing

 

Minor in Digital Marketing and Analytics (for Business Students) Available starting Fall 2018 

The Marketing and Logistics Department offers business students the training needed to excel in digital marketing and analytics. This minor provides a comprehensive perspective to digital marketing and analytics that includes digital products and services as well as social media and digital communication. You will learn to think strategically about digital marketing and analytics and will receive research-based insights that support your learning. The minor helps you develop the critical thinking, communication, and data-driven analytical approaches that leading businesses want.


Requirements for the Digital Marketing and Analytics Minor for Business Students:
The minor will be 12 credit hours and consist of the following courses:

  • MAR4721 Digital Marketing Strategy 
  • MAR4615 Introduction to Marketing Analytics 
  • MAR4325 Social Media Marketing Strategy 
  • SELECT ONE 3000-4000 level Marketing electives 

 

Minor: Digital Marketing (for Non-Business students) Available starting Fall 2018 

The Marketing and Logistics Department offers non-business students the training needed to master the aspects of digital marketing. Today, every professional job has a digital component to it. Digitization impacts all industries and all business processes. This minor inspires non-business students to embrace today’s profound transformation of business and organizational activities, processes, competencies and models to leverage the opportunities of a mix of digital technologies and their accelerating impact across society in a strategic and prioritized way, with present and future shifts in mind. You will receive first-hand understanding of the elements driving digital transformation (like the Internet of Things, Drones, Artificial Intelligence, Big Data, Data Analytics, Social Media & Digital Marketing, Virtual and Augmented Reality, Telemedicine, Robotics).

 

Requirements for the Digital Marketing Minor for Non-Business Students:
The minor will be 12 credit hours and consist of the following courses:

  • MAR3xxx: Principles of Digital Transformation in Business 
  • MAR 3023 Principles of Marketing 
  • SELECT ONE of these Marketing Courses 
  • MAR4721 Digital Marketing Strategy, MAR4325 Social Media Marketing Strategy, OR MAR4615 Introduction to Marketing Analytics
  • SELECT ONE 3000-4000 level Marketing electives 

 

Marketing Minor for Business and Non-Business Students Available Now

The Marketing minor is well suited for students majoring in a variety of areas including: Psychology, Communications, Graphic Design, or another Business major. With this minor, students can explores areas in the marketing field such as Advertising, Consumer Behavior, International Marketing, Marketing Research, and Sales.

Requirements for Business Students (12 Credit Hours)

  • MAR4503 Consumer Behavior
  • MAR4613 Marketing Research and Information
  • Choose two 3000-4000 level Marketing electives


Requirements for Non-Business Students (12 Credit Hours)

  • MAR3023 Principles of Marketing
  • MAR4503 Consumer Behavior
  • Choose two 3000-4000 level Marketing Electives

 

 

Careers, Companies & Salaries

Careers

What can you do with a marketing degree?

Working in marketing is not limited to making commercials, selling; or even copywriting for that matter. The number of different jobs you could land with a marketing degree is quite large and can include- but not limited to- these job opportunities:  

 

  • Marketing manager
    • Coordinating marketing activities working with advertising or promotion managers.
    • Assessing the financial aspects of product development.
  • Sales representative
    • Engaging with customers to share product information and solicit orders.
    • Connecting with clients after sales to resolve issues and provide ongoing support.
  • Marketing specialist
    • Gathering competitors’ information and analyzing their strategies.
    • Analyzing data on customer demographics, preferences, needs and buying habits to find potential markets and factors affecting product demand.
  • Sales manager
    • Overseeing regional sales managers and their staff.
    • Reviewing operational records and reports to project sales and profitability.
  • Account manager
    • Establishing working relationships with clients, government officials, and media representatives.
    • Developing the company's image, which includes the use of logos and signage.
  • Business intelligence analyst
    • Collecting and analyzing business intelligence data from available industry reports, public information, field reports or purchased sources.
  • Operations manager
    • Reviewing financial statements to measure productivity and goal achievement and identify areas that need cost reduction or improvement.
    • Directing and coordinating departments concerned with the production, pricing, sales or distribution of products.
Here are some of the titles that some of our recent UNF Alumni hold: Account Executive, Assistant Brand Manager, eCommerce Marketing Specialist, Inside Sales Representative, Marketing Analyst, Marketing Coordinator, Market Development Manager, Marketing Research Analyst, Outside Sales Representative, Sales and Marketing Analyst, Sales Representative, Social Media Coordinator and Sourcing Specialist. 


Companies in Jacksonville 

Our Marketing graduates are sought after by many prominent employers at regionally and nationally. Some of our UNF employers include: Acosta Sales and Marketing, the Addecco Group, CIT, Crowley, CSX, EverBank, Fanatics, Florida Blue, Interline Brands, MECLABDS, Southeastern Grocers, VENUS, Vizergy Digital Marketing and more. 


Salaries in Jacksonville 

Average Internship Wage: $12.36/hour

Average Full-Time Salary: $42,087

Meet the Professors 


 

Ronald Adams

Education: Doctor of Philosophy (Ph.D.) in business administration (marketing) and Master of Business Administration (MBA)from the University of Georgia, Athens; Bachelor of Science (BS) degree from Jacksonville University
Areas of Expertise: consumer behavior, retailing, ethics and public policy.
Contact Information: (904) 620-1374 • radams@unf.edu • Building 42, RM 3139

Professor Adams' research and teaching interests are primarily in the areas of consumer behavior, retailing, ethics and public policy. Professionally, he has served as an arbitrator in the Florida New Motor Vehicle Arbitration (i.e., "Lemon Law") for over 25 years. Professor Adams holds a Bachelor of Science (BS) degree from Jacksonville University and a Master of Business Administration (MBA) and Doctor of Philosophy (Ph.D.) in business administration (marketing) from the University of Georgia, Athens. Professor Adams' research has been published in the Journal of Consumer Affairs, Business and Society Review, The Journal of Small Business Management, and The International Journal of Retailing and Consumer Services. He has over 35 refereed publications and approximately 50 conference proceedings. Most recently, he has published articles relating to product defamation, retail employment practices, resale price maintenance, and product labeling. He serves as an ad hoc reviewer for the International Journal of Retailing and Consumer Services.
     
 

Young Tae Choi

Education: 
Texas A&M University-College Station, Ph. D. in Marketing
Areas of Expertise: International marketing and social media marketing
Contact Information: (904) 620-1119 • ychoi@unf.edu • Building 42, Room 3224

Professor Choi received his Ph.D. in Marketing from Texas A&M Univeristy-College Station. He has won countless awards such as: Supply Chain Management Research Award, Transportation & Logistics Program, Coggin College of Business, University of North Florida (2010), The Finalist for the Overall Best Dissertation Proposal Competition Award (runner-up), The Society for Marketing Advances (SMA)(2003), The 2003 McGraw-Hill/Irwin Distinguished Paper Award (Overall Best Conference Paper) at the Association of Collegiate Marketing Educators’ Conference(2003) and Best Student Paper Award at the 2003 Winter Marketing Educators’ Conference (2003).
     


 

Adel El-Ansary

Education: 
Ph.D. The Ohio State University, 1970; MBA The Ohio State University, 1967; B.Com. Cairo University, Egypt 1962
Areas of Expertise: E-marketing, Marketing Channels and Strategic Marketing Management
Contact Information:
(904) 620-1373 • aelansar@unf.edu • Building 42, Room 3220

Adel I. El-Ansary is the Donna L. Harper Professor of Marketing at the University of North Florida and Distinguished Fellow of the Academy of Marketing Science. Prior to joining the faculty at the University of North Florida as the First Holder of the Paper and Plastics Educational Research Foundation Eminent Scholar Chair in Wholesaling, he served as Professor and Chairman of Business Administration at the George Washington University, Washington, D.C. Having lectured, consulted, and conducted research in over thirty-five countries across six continents; El-Ansary achieved the status of a global educator.

El-Ansary is a Fulbright Scholar. He received the State of Florida University System Professional Excellence Award in 1999 and was named Prime Osborne, III Distinguished Professor in 2002. He is co-author of the leading text-reference books on E-Marketing, 3rd and 4th editions, Prentice-Hall, 2003 & 2006 and Marketing Channels, 1st through 8th edition, Prentice-Hall, 1977 - 2015. He is a contributor to the Encyclopedia of Marketing, Encyclopedia of Economics, American Marketing Association Marketing Encyclopedia, the Logistics Handbook, and over thirty-five contributions to books and conference proceedings. El-Ansary’s research and writing contributed eighteen key articles published in major journal including the Journal of Marketing, Journal of Marketing Research, Journal of Marketing Channels, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Relationship Marketing, Journal of Macro Marketing, European Business Review, Journal of Personal Selling and Sales Management, and International Marketing Review.

El-Ansary served on the National Advisory Board of U.S. Small Business Administration under Presidents Nixon and Ford, the Board of Director of the International Consultants Foundation, the Global Council of the American Marketing Association, Founder of the Special Interest Group in Wholesale Distribution and Co-Chairman of the Relationship Marketing Interest Group of the Academic Council of the American Marketing Association, and Member of the Board of Governors of the Academy of Marketing Science.
     
 

Reham Eltantawy

Education: 
Ph.D., Florida State University (2005) - Dissertation Title: The Impact Of Strategic Skills On Supply Management Performance: A Resource-Based View
Areas of Expertise: Strategic Sourcing, Supply Management and Inter-organizational Relationships
Contact Information: (904) 620-1505 • reham.eltantawy@unf.edu • Building 42, Room 3002A

Reham Eltantawy is a Professor of Marketing in the Coggin College of Business. She has been at UNF since Fall 2005, teaching undergraduate and graduate courses in Business-to-Business Marketing, Strategic Sourcing, Purchasing Management, Marketing Channels and Principles of Marketing. She published in leading journals in the field, such as the Journal of Business Logistics, the Journal of Physical Distribution and Logistics, the International Journal of Operations and Production Management, and the Journal of Supply Chain Management, among others.

In 2009, one of her publications examining supply management contribution to firm performance received the Outstanding Paper Award of the Emerald Literati Network Awards for Excellence. Her paper on the domain and scope of SCM was reported by SSCI as the second most-widely cited JBL article among the articles published since 2008. Her paper on the impact of strategic sourcing managements mindset received the Outstanding Paper Award of 2014.

In her down time, Reham loves spending time at the beach with her husband and sons.
     
 

Gregory Gundlach

Education: 
Ph.D., J.D., M.B.A., B.A., University of Tennessee
Areas of Expertise: Vertical (e.g., supply chain/distribution) and horizontal (e.g., competition) exchange with particular emphasis on how such associations are managed, their performance, and the nature of business and public policy implications that may result
Contact Information: (904) 620-1341 • ggundlac@unf.edu • Building 42, Room 3113

Gregory T. Gundlach is the Coggin Distinguished Professor of Marketing in the Coggin College of Business at the University of North Florida. He is also a Director and Senior Fellow at the American Antitrust Institute, an independent nonprofit Washington D.C. based education, research and advocacy organization focusing on the effects of business practices on competition and their implications for public policy. Before coming to the University of North Florida in 2003, Professor Gundlach was the John Berry, Sr. Professor of Business at the University of Notre Dame where he was a faculty member since 1987. Professor Gundlach received his Bachelor's Degree in 1979, his Master of Business Administration in 1981, his Doctor of Jurisprudence (law) in 1985, and his Doctor of Philosophy in Marketing in 1987. All four degrees are from the University of Tennessee, Knoxville. Professor Gundlach’s interests focus on the intersection of marketing and public policy. His research investigates both vertical (e.g., supply chain/ distribution/ retailing/ consumer) and horizontal (e.g., competition/ cooperation) forms of exchange and marketing practices with particular emphasis on how such associations are managed, their performance, and the nature of business and public policy implications that may result. His research has appeared in numerous academic publications in marketing and public policy and he regularly provides counsel and expertise on marketing and public policy issues to interested stakeholders. His website is: http://www.unf.edu/~ggundlac/  
     
 

Greg Gutkowski

Education:
MBA in IT Management; MS in Economics; MS in Journalism
Areas of Expertise: Marketing, sales, IT management, Internet software development, and advanced data analytics
Contact information:
(904) 620-2780 • n01368325@unf.edu 

Gutkowski has over 20 years of multidisciplinary business experience spanning marketing, sales, and IT management, as well as Internet software development, advanced data analytics, and journalism. His customers from various industries include, among others: Allstate, American Express, Aon/Hewitt, AT Kearney, AT&T, Blue Cross Blue Shield of Illinois, Charmer-Sunbelt, Dean Foods, First Bank, and Mobil Oil. He is the author of a bestselling book "9 Best Kept Secrets of B2B Digital" marketing. In January of 2018 he has published his second book title "Digital Tsunami"
     
 

Benjamin Hippeli

Education:
MBA University of North Florida, Certified Sales Trainer 
Areas of Expertise: Professional Selling
Contact Information:
(904) 620-2780 • n00048623@unf.edu

Ben Hippeli joined the Coggin College of Business to expand the professional selling program and fill the need in the local and national business community for sales-ready graduates.

Ben is the faculty advisor of the Osprey Sales Club and brings his 20+ years of real-world experience, combined with his formal business education and hands-on sales coaching techniques, to the classroom to help UNF business students prepare for today’s competitive business environment.

Ben’s customer-centric sales approach has been the secret to his success as Vice President of Sales in multiple outsourcing companies, as the Executive Director of a national non-profit, and as a successful business owner. He learned early in his career that great sales professionals are not born, but are trained and nurtured and considers building great sales teams a must in order to succeed in any business.
Ben received his BBA from Georgia State University, his MBA from the University of North Florida and his sales trainer certification from Florida State University’s Sales Trainer Academy and is a member of the HandsOn Jacksonville Blueprint for Leadership Cohort.
     
 

Michael McCardle

Areas of Expertise: Marketing Strategy, New Product Development, Market Analysis 
Education: PhD - University of Central Florida; Masters - University of Alabama; Bachelors - Jacksonville State University
Contact Information: (904) 620-5336 • mike.mccardle@unf.edu • Building 42, Room 3507

Professor McCardle received the Institute for the Study of Business Markets (ISBM, Penn State University) Doctoral Support Award Competition in 2003 and the Product Development Management Association (PDMA) Dissertation Proposal Competition in 2004. He publishes in the Journal of Critical Incidents, the Journal of Case Research, Journal of Marketing Theory and Practice, Journal of Marketing Communications, and Marketing Letters, among others. 
     
 

Courtney Nations

Education: 
Ph.D., Marketing, University of Wyoming, 2016; M.S., Marketing, Clemson University, 2011;
B.S., Marketing, Clemson University, 2010
Areas of Expertise: Consumer Behavior, Transformative Consumer Research, Services Marketing, Consumer Vulnerability, Sustainability and Marketing & Consumption and Rituals
Contact Information: (904) 620-5322 • courtney.nations@unf.edu • Building 42, Room 3503

In her research, Dr. Courtney Nations has focused primarily on issues related to Services Marketing and Transformative Consumer Research. Her work seeks to better understand how individuals consume services to enhance personal and environmental well-being during transformational ritual experiences. Specifically, her work has explored the process of individual-level ritual change and the manifestation of this process for service providers and related consumption activities, by focusing on consumers who selected sustainable alternative burial services. Dr. Nations also researches issues of consumer vulnerability and social justice. Overall, she seeks to understand how service providers can positively influence meaningful life experiences in ways that are inclusive, co-creative, responsive, and considerate of well-being issues.

Dr. Nations has taught Principles of Marketing, Integrated Marketing Communications, and Consumer Behavior. In 2015, she received a teaching award from the University of Wyoming. Dr. Nations’ approach is based on the idea that students need both the practical understanding of how to participate in the business world and the theoretical understanding of why business works the way it does. Her overarching teaching goals for students include instigating an excitement for marketing, preparing for applications of marketing skills after graduation, developing critical thinking skills, and broadening overall perspectives and worldviews.
     
   

Donald Rhoads

Education: 
MBA - Finance, University of West Florida, 1976; BA - Finance, California State University, Fullerton, 1970.
Areas of Expertise: Sales and Sales Management
Contact Information: (904) 620-2780 • d.rhoads.117194@unf.edu 

Don Rhoads was born and raised in Southern California, he graduatrd with a BA degree in Finance from California State University, Fullerton. After graduation, Don entered the Navy's Aviation Officer Candidate Program, becoming an officer and earning his aviation wings as a Naval Flight Officer. He retired as a Naval Reserve Captain in the Naval Reserve Intelligence Program. While in the Navy, he graduated from the University of West Florida's MBA program. He began his career in the business world as a sales and marketing representative with IBM. He moved to Eastman Kodak Company's Office Products Division as a Sales Representative and advanced to marketing positions at the World Headquarters and as Sales Manager in Florida. Don's next career move was as National Sales Manager for Cybernetics & Systems Inc. a lender servicing company in the student loan industry. Don stayed in the student loan industry and became a minority owner of Edamerica, Inc. helping it to grow to the fifth largest originator of student loans in the nation. After the federal government federalized the entire student loan industry in 2010, he started his own successful logistics company helping customers across the country with their shipping needs. He and his wife Robyn have lived in Ponte Vedra Beach for over thirty years, raising their four daughters at the beach. Don enjoys spending time with his thirteen grandchildren, traveling with Robyn, reading and studying about the American Revolution, spending time at the family farm in Georgia and taking the grandkids to the beach. He is a Deacon at Redeemer Church in Ponte Vedra Beach.
     
 

Marc Rubinstein

Education: MBA from ROLLINS COLLEGE, Crummer Graduate School of Business with a Concentration in Marketing in 1998
Areas of Expertise: 
Contact Information: (904) 620-2780 • n01184784@unf.edu 

Professor Rubenstein earned his. HE is a seasoned health care marketing professional with successful track record in both domestic and international marketing and sales. Experience in marketing planning, strategic development and tactical execution, product lunches, market research, analysis & segmentation, marketing & sales team management and training, PR/Communications planning, collateral development, agency/vendor management and general product management.
     
 

Andrew Thoeni 

Education: D.B.A., Marketing, Kennesaw State University, 2014; M.B.A., Marketing with eCommerce Certificate, University of North Florida, 2008; B.A., Cultural Anthropology and Journalism, University of Florida, 1984

Areas of Interest: Marketing Theory, Marketing Governance, Consumer Behavior, Marketing Research and Methods, Marketing Analytics, Visualization and Data Mining

Contact Information: (904) 620-5601 • andrew.thoeni@unf.edu • Building 42, Room 3502

 

Dr. Thoeni is an instructor of marketing at the University of North Florida who teaches principles of marketing, marketing analytics, and marketing research. He holds a research doctorate in marketing from Kennesaw State University, Georgia, where he studied strategic segmentation, an MBA from University of North Florida, and a dual bachelor’s degree in anthropology and journalism from the University of Florida. He is actively researching areas of social media, consumer misbehavior, marketing governance, and analytic applications to marketing.

Previously, Dr. Thoeni co-founded an advanced analytics and data-mining firm focused on the healthcare industry. He also held positions as vice president of marketing and vice president of eCommerce at a large health insurance company, was president and CEO of a 45-person media company, and was CIO at a national mortgage company. Drew has more than 30 years experience in areas related to general and marketing analytics, business intelligence, intellectual capital knowledge management, and building and using business effective marketing systems.

Dr. Thoeni also acts as an advisor to start-up and "start-over" companies in the areas business launch and strategic planning. He has executive and board experience in higher and elementary education and is active in several community organizations. In 1999, he co-founded the not-for-profit corporation, JaxWiz, which was the nation's first free community-sponsored wireless Internet zone.

Student Clubs

 

choi2
Young Tae Choi 
Bldg 42, RM 3224
(904) 620-1119

American Marketing Association (AMA)

Allows members the opportunity to increase their chances of achieving internships, employment and real-world experiences.

For more information, contact Professor Choi, ychoi@unf.edu.
   
benBen Hippeli
Bldg 42, RM 
(904) 620-2780


Osprey Sales Club (OSC) 

The Osprey Sales Club focuses on developing students into future business leaders who understand consultative selling. Members are encouraged to take sales coursework and complete sales-related internships so they will be prepared for sales and sales management positions in all types of organizations and industries.

For more information, contact Advisor, Professor Hippelli,  ben@mybenchmarktraining.com


 

 

 

 

 

Contact

For more information about the Marketing Program: 

 

   

Marketing and Logistics Department 

Coggin College of Business

Building 42, Suite 3002

(904) 620-1334

www.unf.edu/coggin 
     
 

Reham Eltantawy, Department Chair 

Coggin College of Business

Building 42, Room 3002A

(904) 620-1505

reham.eltantawy@unf.edu  
     
  Carolyn Gavin, Office Manager 

Coggin College of Business

Building 42, Room 3001

(904) 620-1334

cgavin@unf.edu