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‘Think Like a Girl’ new book by UNF psychology professor Dr. Tracy Alloway

Dr. Tracy Alloway, UNF psychology professor, researcher and author, has recently published a new book "Think Like a Girl: 10 Unique Strengths of a Woman's Brain and How to Make Them Work for You." In the book, Alloway presents myth-busting research that can help women lean into their differences, discover their natural strengths and leverage their greatest resource … their powerful brains.

On any playground, you can hear kids toss around seemingly innocent phrases like "you throw like a girl" and "you run like a girl." For years, "like a girl" has carried a negative connotation. But what if thinking like a girl was really a positive thing? What if science actually proves that a woman's brain functions in a unique and important way?

Many women still believe the myths that they have been taught their entire lives. In "Think Like a Girl," Alloway dispels such myths as:

  • Women make emotional decisions when stressed
  • Women suffer more from unhappiness than men
  • Women must act like men to be effective leaders

She also shares simple tactics for women to learn how to harness the power of their of unique brains to live their best lives, such as how sticking your hand in a bucket of ice can help you make a less emotional decision and how biting a pencil can lead to more happiness.

Alloway is an award-winning educator, psychologist, professor, author, and TEDx speaker. She has published 14 books and over 100 scientific articles on the brain and memory. She has also provided consultancy to the World Bank on reading in developing countries and is a sought-after speaker internationally. Her research has been featured on BBC, Good Morning America, the Today Show, Forbes, Bloomberg, The Washington Post, Newsweek, The Doctors TV Show and many others.

To find the book and more information on Alloway, visit