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Distinguish yourself by earning a CFP® Board certified bachelor’s degree from the Coggin College of Business at the University of North Florida


Over one-third of the financial advisory workforce is expected to retire in the next ten years; more than 240,000 new advisors will be needed just to maintain the current workforce level. Additionally, about $58 trillion in wealth is expected to transfer to the next generation over the next 55 years due to baby boomers retiring. No wonder personal financial advisor is ranked as the fourth best business occupation by U.S. New & World Report, and employment for personal financial advisors is expected to grow much faster than the average for all occupations through 2020!

Why our program?

Our Financial Services program was recently acknowledged as a leading program by Financial Planning magazine, and is one of only two degree programs in the State of Florida that meet the education requirements to sit for the CFP®. All of our financial planning courses are taught by industry professionals with vast experience in their respective fields. Additionally, our program emphasizes the pairing of classroom knowledge with hand-on learning experiences that can be gained through: 

FPA Student Chapter- Students have the opportunity to network and learn about financial planning largely via exposure to a wide range of financial planning professionals. The FPA Student Chapter hosts special guests at meetings on campus and also travels to regional and national conferences.

Coggin Career Management Center- Special career-related events for Financial Services majors are offered annually, including Financial Services Career Expo and Finance Career Day. Companies seeking students for internships and full time positions attend these events, giving Coggin students direct access to a multitude of recruiters and hiring managers. Additionally, students have access to robust professional development programming that helps them to present themselves effectively at all of the networking and recruiting opportunities that are affiliated with the Financial Services program. 

Students graduate from our program equipped with industry-specific knowledge and skills that make them attractive employees to a wide-range of financial services organizations. Our graduates are working in a variety of roles at a wide range of financial institutions in Jacksonville and beyond, including:
  • Financial services firms
  • Mutual fund companies
  • Brokerage firms
  • Insurance companies
  • Banks 

Vision Statement

Our vision is to be the destination of choice in Florida for students seeking a degree in Financial Services. UNF’s BBA in Financial Services will prepare every Financial Services major at UNF to become a competent, committed, and ethical member of the financial planning community through a rigorous curriculum taught by members of the financial planning community.

Mission Statement

The mission of our BBA in Financial Services is to provide educational, professional, and networking opportunities to assist our students in their efforts to achieve personal and professional fulfillment and to recognize the value of the financial planning process as a way to achieve individuals' goals and dreams. We seek to build a growing student body with the shared goal of our vision.

Financial Services Program

The financial services major is designed for the student who is interested in a career in the financial services sector which includes personal financial planning, banking, insurance, and related areas.

Financial Planning Concentration

This concentration integrates finance, accounting, employee benefits, and insurance. The objective is to prepare students for careers in the growing fields of financial services and financial planning. This concentration also emphasizes communication skills. The curriculum is designed to prepare students for the examinations leading to professional designations such as Certified Financial PlannerTM (CFP TM) and Chartered Financial Consultant (ChFC). CFPTM and Certified Financial PlannerTM are certification marks owned by the Certified Financial Planner Board of Standards, Inc. These marks are awarded to individuals who successfully complete the CFP Board’s initial and ongoing certification requirements.

The selection of courses for the major in financial services should be arranged by students with their academic advisor in conformance with the general requirements outlined below.

The requirements for a major in financial services are:
  • Prerequisites for Coggin College of Business: 60 lower-level credit hours from an approved institution.
  • Requirements to earn the Bachelor of Business Administration degree with a major in Financial Services are listed below.
Please see an advisor for an OFFICIAL program of study. This program is pending evaluation of official transcripts. 
  • You must complete prerequisites before registering for any course. Refer to the Course Catalog for details.
  • View the My Osprey Map [Course Sequence Guide] to keep on track for graduation – should be used in consultation with an academic advisor after admission to UNF.
  • A student may only receive credit for a course once. However, the GPA will reflect all repeated courses.
  • This program is subject to a student fully admitted into the Coggin College of Business.
  • An approved dual enrollment form is required prior to registering for courses at another institution. Students are not allowed to enroll in courses at another institution during their last semester at UNF.


Major: Financial Services
Concentration: Financial Planning
Degree: Bachelor of Business Admin.

Prerequisites (21 credits)

21 semester hours are required. Grade of "C" or better is required for all prerequisites.
  • ACG2021  Prin of Financial Accounting (3 Credits) 
    • Acceptable substitute: ACGX021, ACGX022 or (ACGX001 and ACGX011)
  • ACG2071  Prin Managerial Accounting (3 Credits) 
    • Acceptable substitute: ACGX071 or ACGX301
  • CGS1100  Computer Applications for Bus. (3 Credits) 
    • Acceptable substitute: CGSX100, CGSX530, CGSX570, CGSX060, CGSX100C, CGSX531, CGSX000, or ISMX000 (or demonstrated competency)
  • ECO2013  Principles of Macroeconomics (3 Credits) 
    • Acceptable substitute: ECOX013
  • ECO2023  Principles of Microeconomics (3 Credits) 
    •  Acceptable substitute: ECOX023
  • MAC2233 (GM)Calculus for Business (3 Credits) 
    •  Acceptable substitute: MACX233 or MACX230
  • STA2023   (GM) Elem Statistics-Business (3 Credits) 
    •  Acceptable substitute: STAX023, STAX122, or QMBX100

Core Requirements (18 credits)

18 semester hours are required. A grade of "C" or better is required in all core courses. MAN4720 is taken in a student's last semester. FIN3403, MAN3025, & MAR3023 must be completed prior to taking MAN4720.
  • BUL3130  Legal Environment of Business (3 Credits) 
  • FIN3403   Financial Management (3 Credits)
  • MAN3025 Administrative Management (3 Credits)
  • MAR3023 Principles of Marketing (3 Credits)
  • MAN3504 Operations Management (3 Credits)
  • MAN4720 Strategic Mgmt Business Policy (3 Credits)       

Major Requirements (30 credits)

This program requires 30 hours in the major. A grade of "C" or better is required in all major courses. (There are no substitutions allowed for FIN3303, FIN4504, FIN4514, FIN4132, FIN4128, RMI3011, & RMI4135.) (TAX3001 may be substituted for TAX3721)
  • FIN3303  Financial Institutions (3 Credits)  
    • (formerly FIN3233)
  • FIN4504  Investments (3 Credits)
  • FIN4604  International Finance (3 Credits)
  • ISM4011  Intro Management Info Systems (3 Credits)
  • TAX3721 Tax Plan in Financial Decision (3 Credits)
  • FIN4514  Securities Analysis/Portf Mgmt (3 Credits)
  • RMI4135 Employee Benefit Plans (3 Credits) 
    • (RMI4135 - to be taken in Spring semester)
  • RMI3011 Risk Management and Insurance (3 Credits) 
    • Normally only offered in the Spring semester
  • FIN4132  Estate Planning (3 Credits) 
    • Normally only offered in the Spring semesterFIN4128 Financial Plan Development (3 Credits)
  • FIN4128 Financial Plan Development (3 Credits) 


Required Business (6 credits)

Six semester hours are required. A grade of "C" or better is required for all courses in this area.
  • ECO3203 Intermediate Macroeconomics (3 Credits)
  • ECO3411 Business/Economic Statistics (3 Credits)

Non-Business Requirements (6 credits)

6 Semester hours are required. A grade of "C" or better is required for all courses in this area. The Cultural Diversity course should be chosen from the list at:
  • SPC4064 Public Speaking Professionals (3 Credits) 
    •  If you took Public Speaking at the lower level (1000 -2000) You may substitute any upper level (3000-4000) elective for SPC406
  • One cultural diversity course 


Our knowledgeable Financial Services professors are dedicated to providing students with a world class education. Whether a student is interested in climbing the corporate ladder or owning a financial planning firm, our professors have the industry experience and the educational background to help students reach their professional goals. 


Meet the Professors 

Sean Davis
Assistant Professor, Accounting & Finance
FIN 4504 | Investments 

Dr. Davis joined UNF in 2011 and teaches undergraduate and graduate Investments for Coggin College. He previously taught Advanced Managerial Finance, Investment Analysis and Principles of Financial Management while at Florida Atlantic University. He worked in high tech and financial services in various roles, and these experiences significantly influence and inform his teaching and research. Long an avid traveler, he has presented his research internationally and co-led multiple study abroad trips for the Coggin College International Business Flagship Program.

Pieter De Jong
Associate Professor, Accounting & Finance
FIN 4604 | International Finance 

Pieter de Jong is an associate professor in the Department of Accounting and Finance at the University of North Florida’s Coggin College of Business. He earned a MBA and a PhD in Finance from the University of Texas at Arlington. His research interests include International Finance, Financial Econometrics, Financial Applications and Stock Market Behaviors. His work has been published in journals such as Journal of Banking and Finance, Journal of the Academy of Marketing Science, International Journal of Operations and Production Management, Global Finance Journal and various others. 


Cheryl Frohlich
Professor, Accounting & Finance 
FIN 3303 | Financial Marketing and Institutions 

After attending University's  in Illinois, Professor Frohlich started her career in banking for a number of years as an officer in the Trust Department. She received her Ph.D. at the University of Illinois after having her son. In her free time she enjoys traveling and horseback riding, as she believes they both are educational and enjoyable.   
Jeffery Gottlieb
Instructor, Accounting  & Finance
TAX 3721 | Tax Planning in Financial Decisions 

Jeff is a Certified Public Accountant with 35 years of experience in the field of taxation. Jeff spent over 10 years in public accounting, including with the firm Coopers and Lybrand. As a Director, he managed the firm's tax practice for its Fort Myers office. Additionally, Jeff spent approximately 25 years as the Tax Director of three major public companies including Security Capital Group, The St. Joe Company, and Southeastern Grocers. Jeff's expertise includes the following areas of taxation: Individuals, Corporations, S Corporations, Partnerships, REITs, and State and Local Taxation. Jeff has taught at UNF as an Adjunct Instructor over the past 15 years and joined our faculty on a full-time basis as a visiting instructor during the Fall Semester of 2016. Currently, Jeff teaches the following courses: Individual Taxation, Corporate and Partnership Taxation, and Tax Planning for Financial Decision Making.  

Elaine Hall, CFP®, ChFC®
Adjunct, Accounting & Finance
RMI 3011 | Risk Management and Insurance 

Elaine Hall is Treasurer and Chief Financial Officer for Capital Analysts of Jacksonville, Florida, Inc., where she has helped lead the firm’s growth and upheld its respected reputation for more than two decades. In her role, Elaine is responsible for coordinating all aspects of the firm’s financial accounting and strategic planning activities, ensuring that the firm’s leadership team and advisors can effectively serve the financial needs of their clients.

Throughout her career, Elaine has continued her own professional development by serving in leadership roles for the Financial Planning Association of Northeast Florida, and by maintaining memberships in several industry organizations. She also earned the professional designations CERTIFIED FINANCIAL PLANNERTM (CFP®) and Chartered Financial Consultant (ChFC®). She is a Registered Representative, Investment Adviser Representative and has a Florida Life and Health Insurance license. 

Bill Hart, CFP®
Adjunct, Accounting & Finance
FIN 4128 | Financial Plan Development

Bill Hart entered the financial industry upon graduating college, working as a bank vice president and a life insurance agent before establishing a career as a financial planner and partnering with Bill Carr in 1994 to launch Retirement Strategies. His entrepreneurial spirit also led him to co-found a mortgage underwriting business and serve as a partner in a computer consulting company. He graduated with honors from the University of Florida and earned an MBA from the University of North Florida. Bill is a past president of the Financial Planning Association of Northeast Florida. 

Dana Hart
Assistant Professor, Accounting & Finance
TAX 3721 | Tax Planning in Financial Decisions 

Prior to entering academia full-time, Dr. Hart worked in public accounting as a tax accountant and software support specialist in a local CPA firm in Louisiana. She earned her Masters and PhD in Accountancy at the University of Mississippi where she also taught in the Patterson School of Accountancy as an Instructor. Dr. Hart served as an Assistant Professor at the University of Louisiana at Lafayette and an Associate Professor at Austin Community College. She maintains an active CPA license and is professionally involved with the American Accounting Association and the Florida Institute of CPA's. 

Ronald Heymann, CFP®, ChFC®
Adjunct, Accounting & Finance 
FIN 4132 | Estate Planning
An alumnus of Jacksonville’s Episcopal High School, Ron graduated from Florida State University with a B.S. in Geography (’97), earned his MBA from The Coggin College of Business at the University of North Florida (’06), and has since achieved the professional designations of CERTIFIED FINANCIAL PLANNER (CFP®) and Chartered Financial Consultant (ChFC®).
Ron currently works for Davis Capital Management in Jacksonville as Executive Wealth Planner. His responsibilities include working closely with clients to build comprehensive financial plans or reviewing their existing strategies, as well as providing counsel on retirement, income tax, insurance, estate planning and a variety of investment-related issues. On nights and weekends, he teaches students endeavoring to challenge the CFP® Board Exam. 
Ron believes “the future has a way of arriving unannounced,” and feels having a proper planning is the best way to handle the unexpected curveballs that life can throw, especially regarding personal finance. 
An avid scuba diver and spearfisher, Ron also enjoys spending free time with his wife and children around their home on Amelia Island, taking them fishing offshore, boating on Nassau Sound, hiking at Fort Clinch, or simply relaxing at the beach. 

Reiny Lamb
Professor, Accounting & Finance
Jody and Layton Smith Professor of Finance
FIN 4514 | Securities Analysis and Portfolio Management 

My career spans working in financial analysis, business ownership, and over 25 years of teaching finance. Most of my academic work involves the study of how markets interpret and value information. The types of information I have explored include natural disasters like hurricanes and earthquakes, Homeland Security Threat Level changes, insider trading around FDA announcements, calendar anomalies, and a variety of sports-related efficiency studies involving the NFL, Major League Baseball, English soccer, and baseball cards. My work has been published in over 30 journals including Journal of Derivatives, Financial Review, Journal of Risk Management and Insurance, and Journal of Investing. Some of my research has also been featured on CNBC, CNN and in The Washington Post and several other media.

I designed and direct the Student Management Investment Fund (Osprey Financial Group) which is a special program that enables a select group of students to manage part of the UNF Endowment. The program began in 2002 with a gift of $500,000 from Jody and Layton Smith, and has grown to over $1,000,000. OFG also has a trading room that gives the students access to the same resources that professionals have to do research in managing a portfolio. Eight workstations and various databases - including Bloomberg and Black Diamond's Advent and Blue Sky statistical software - provide students with the marketable skills to obtain high level positions in investment firms after graduation. 

Oliver Schnusenberg, CFP®
Professor, Accounting & Finance 

Oliver Schnusenberg was born in Germany, where he lived until 1989, when he moved to the U.S. In 1993, he received his B.S. degree in Hospitality Management from Lynn University in Boca Raton, FL. In 1995, he completed his MBA degree with a specification in Accountancy from the University of Illinois at Urbana-Champaign. In 1999, he received his Ph.D. in Finance from Florida Atlantic University. Oliver has taught at St. Joseph’s University in Philadelphia and is currently a Professor of Finance at the University of North Florida. His work, which focuses primarily on Behavioral Finance, is published in a variety of journals, including the Journal of Financial Research, Energy Economics, and the Journal of Behavioral Finance. Oliver has co-authored a book entitled Closed-End Funds, Exchange-Traded Funds, and Hedge Funds, which was published by Springer in 2009. In 2014, Oliver obtained the CFP® designation. He teaches in the Finance and Financial Services majors at UNF, is a member of the Financial Planning Association (FPA), and is the advisor of the FPA Student Chapter at UNF. Oliver lives in Mandarin with his wife Lynda, who works at the Mayo Clinic as a business analyst, and their two dogs of unknown origin, Cassie and Lacy. 

Carol Spector
Instructor, Management
RMI 4135 | Employee Benefits 

Financial Services Advisory Council 

Catherine Trinder-Miller
Financial Advisor
Raymond James
  Dawn Alexander, MBA
Financial Advisor
Morgan Stanley 
Cheryl Canzanella, LUTCF
Brokerage Director
MassMutual- Financial Design Associates

  William Grub
Managing Partner
New York Life Insurance 
Tarah Harkins
Director Campus Recruiting & Pipeline Development
Raymond James
  Trevor Harkness, CFP
Montoya & Associates
Dallas Hempstead, CLU, CFP, ChFC, CASL, RICP
Financial Advisor
Northwestern Mutual Financial Network

Larry Kirk 
Investment Advisor and Broker 
Bank of America/Merrill Lynch, Pierce, Fenner & Smith Inc. 
Dan Mahoney 
Senior VP - Sales & Strategy 
Huntington Technology Finance 
  Bruce Ogier, CFP, CLU, AIF
President | Financial Advisor
Capital Analysts of Jacksonville, Florida Inc.
Joseph Rogers 
Agency Director for Jacksonville
North Florida Financial Corporation 
  Jason Sanders, MBA 
Managing Director 
Principal Financial Group 
Jim Schless, CFP 
District Advisor 
First Command Financial Services  

Kelley Shaw
Client Executive
Tara Showalter, CFP. JP
Bold New City Financial 
  Jeanie M. Taras, CFP, CDFA 
First Vice President - Wealth Management 
Senior Portfolio Trader 
UBS Financial Services 
John F. Thompson, CIMA, CPWA
Managing Director | Investment Officer
Forbes, Thompson & Gilhan Wealth Management Group of Wells Fargo Advisors, LLC


UNF Financial Services Program News and Events 




Oliver Schnusenberg, Ph.D., CFP® comments on low interest rate credit cards

Low interest credit cards typically have regular APRs below 13%. That’s roughly the average among credit cards for people with excellent credit.


Learn More 


Jeff G  




Jeff Gottlieb, CPA - Financial Services Professor of the Year 

Jeff has taught at UNF as an Adjunct Instructor over the past 15 years and joined our faculty on a full-time basis as a visiting instructor during the Fall Semester of 2016. Currently, Jeff teaches the following courses: Individual Taxation, Corporate and Partnership Taxation, and Tax Planning for Financial Decision Making. 

Learn More  

Financial Planning Magazine


75 Leading Schools for Planners  

Students are actively involved with the financial planning community, according to Professor Oliver Schnusenberg. 


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       fpa logo  

UNF FPA  Student Chapter

The mission of the UNF Financial Planning Association is to give students the opportunity to learn about financial planning, have exposure to financial planning professionals, obtain internship and employment opportunities, and develop leadership skills.


“UNF is competing for the first time in the IARFC Financial Planning! The UNF team consists of Taylor Moore and Connor Little. Finalists will present their completed plan in Ashville, NC in April. Keep your fingers crossed for them.”


Learn More  

Financial Services Tools

Students can take advantage of interactive content offered by Kiplinger




Tools for Success



Mentoring Experience

The UNF Financial Services Program Mentoring Experience is a one-time commitment of 30 minutes. You will be paired with a mentor based on your career path of interest, discussing what to do upon graduation, and other criteria. Interested in participating? Email your completed form to Oliver Schnusenberg at  


Mentoring Experience Form


Stay up to date with these books of choice:

  1. Liars Poker, Michael Lewis 
  2. Den of Thieves, James B. Stewart 
  3. Rogue Trader, Nick Leeson
  4. More Money Than God, Sebastian Mallaby
  5. Too Big to Fail, Andrew Ross Sorkin
  6. When Genius Failed, Roger Lowenstein
  7. Barbarians At The Gate, Bryan Burrough and John Heylar 
  8. The House of Morgan, Ron Chernow 
  9. The Bonfire Of The Vanities, Tom Wolfe
  10. The Big Short, Michael Lewis



For more information about the Financial Services Program, please contact Oliver Schnusenberg:


 Oliver Schnusenberg 

Oliver Schnusenberg, Ph.D., CFP®

Building 42 | Room 3228

(904) 620-1224