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Press Release for Thursday, September 9, 2010

Museum of Contemporary Art Jacksonville Seeks New Director

Joanna Norris, Associate Director

Department of Public Relations

(904) 620-2102


The Museum of Contemporary Art Jacksonville, a cultural resource of the University of North Florida, is seeking a new director.


Deborah Broder, current MOCA director, will be assuming a new position as vice president of the Baltimore Symphony-Strathmore, the senior Baltimore Symphony Orchestra representative at the Orchestra’s second home, the Music Center at Strathmore in Washington D. C.


During her three years as director, the museum make significant strides in increasing attendance to exhibitions and museum programs, completing comprehensive inventory and cataloging of the museum’s permanent collection and developing education programs with measurable results.


Broder also successfully helped develop a new branding strategy for the museum, expanded outreach programs, such as the MOCA Store Lab Gallery and the Artist Studio Tours, as well as provided exposure to local artists and oversaw the seamless integration of the museum as a cultural resource of UNF.


“Debbie Broder is a wonderfully talented person and she has served as an exceptional director for MOCA these last three years, said Alan Howard, chairman of the MOCA Board, “Baltimore’s gain is Jacksonville’s loss and although all of us at MOCA are happy for Debbie as she begins this new chapter in her professional career, our joy is bittersweet. MOCA is a better museum because of Debbie and she will be sorely missed.”


The Board of Trustees of MOCA has appointed Tom Serwatka, vice president and chief of staff at UNF, as interim director while the museum searches for a new director.


Serwatka will assume the day-to-day management of the museum and its 18-member, full-time staff. His responsibilities will include updating the strategic plan, with the assistance of Coggin College of Business professor Steven Williamson. Since joining UNF, Serwatka has held numerous administrative positions, worked extensively with UNF’s Board of Trustees and developed University policy. As a UNF faculty member, he has written and presented extensively on educational assessment, issues of social justice and the education of deaf students.


He has served as executive director of the Jacksonville Deaf Service Center and has been board member and officer for several community non-profit organizations as well as national professional associations, including the North Florida School for Exceptional Students and the Jacksonville Speech and Hearing Clinic. He currently serves as vice chair for JASMYN. Serwatka will begin immediately to work with the MOCA Board of Trustees and MOCA staff to create a smooth transition.


A search committee has been appointed to find a replacement.