UNF Library’s social media strategy during COVID featured nationally
July 9, 2020
The UNF Thomas G. Carpenter Library's social media strategy during the COVID pandemic was recently given national recognition for innovative outreach approaches. The Library Journal featured UNF's efforts as one of the highlights from presentations given at the American Library Association virtual conference on June 25.
Maria Atilano, student outreach librarian, presented the UNF Carpenter Library's efforts in "#SWOOPTogether: Fostering Community Resilience on Social Media During COVID-19." She outlined the various innovative ways that the Carpenter Library utilized social media for outreach to students when remote services began.
Atilano discussed several successful campaigns, such as Our Librarians Are Online!, which featured information about the UNF librarians and let them showcase their unique personalities; Ask Me Anything prompts on Instagram; and games like haiku contests, bad joke contests for April Fool's Day, prompts for pet photos, and a library trivia game. The library also included stories from campus partners such as the Counseling Center, Recreation and Wellness and various student clubs to encouraging healthy habits for remote students as well as to share the University's diversity and inclusion efforts.
Kudos, Maria and the Tommy G's team!