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University Colors

The official school colors are blue and gray. These colors are used to represent the University of North Florida on all promotional items, printed materials, online, on social media and in marketing.

Primary Color Palette

This consists of UNF blue (PMS 288), UNF gray (PMS Cool Gray 8) or silver (PMS 877). Black and white logos are also permitted. The gray can be created with a 45% screen of black. 


 New color primary swatches


Secondary Color Palette

Recognizing that there may be a need for small pops of additional colors in design, a secondary color palette was created to be used as small accent colors only. These colors are not recognizable identifiers for the University of North Florida and, therefore, should be used in moderation only. The Pantone colors include a dark blue (PMS 289), dark teal (PMS 3135), cornflower blue (PMS 659), bright aqua blue (PMS 306), bright green (PMS 368), sunflower yellow (PMS 123), brown (PMS 4505), tannish green (PMS 4525) and red (PMS 7636). Again, this range of colors is intended to complement the primary color palette only and should be used cautiously. Primary and secondary colors may be used in:

  • Pantone inks, as specified
  • Four-color process (CMYK)
  • RGB (for electronic media only) 

A range of tones and hues (percentages of the base colors) of the secondary color palette may be used. 

 UNF secondary color swatches - text above