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2019-2020 Catalog
PUR 4801: Public Relations Cases

Course Description for Public Relations Cases

PUR4801: Public Relations Cases
Prerequisites: PUR 3000, MMC 3105 Preparation and analysis of various public relations cases so as to study the decision-making in public relations as well as how various elements enter into the managerial and technical side of public relations. Part of course will use agency or team approach, along with simulation and other role-playing techniques.