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2018-2019 Catalog
PUR 4800: Public Relations Campaigns

Course Description for Public Relations Campaigns

PUR4800: Public Relations Campaigns
Prerequisite:  MMC 1004, MMC 3105, PUR 3000, PUR 3100, PUR 4801, MMC 4420, or Permission of Instructor.
Description: This course involves students in the practical analysis and development of specialized communication materials aimed at gaining attention and support from target audiences. Students will analyze and develop campaign plans. As a member of a public relations team, they will select a client from the community, design a complete public relations campaign, and make a presentation to the client, including a plan for implementation.
Course Fees: $75