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2018-2019 Catalog
PUR 4450: Public Relations and Event Planning

Course Description for Public Relations and Event Planning

PUR4450: Public Relations and Event Planning
Prerequisite:  PUR 3000 and PUR 3100 and MMC 3105 and MMC 1004
Description: This course is an introduction to the planning and production of special events with an emphasis on public relations’ principles, strategies and techniques. Students will be introduced to leaders in the field, prepare budgets, learn techniques for executing large- and small-scale projects and prepare an event plan. The course will culminate with a special event at the end of the semester.
Course Fees: $15