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2018-2019 Catalog
PUR 4400: Crisis Communications

Course Description for Crisis Communications

PUR4400: Crisis Communications
Prerequisites: PUR 3000 and MMC 3105. Students will analyze the potential for crisis in various types of organizations. Students will examine factors in crisis situations, including development of crisis plans, coordination of internal disciplines, collection and dissemination of information, and restoration of public confidence. Research emphasis is on written and oral presentations.