Course Description for Understanding Emerging Media
Understanding Emerging Media
Prerequisite: MMC 1004 and MMC 3105 and PUR 3000 or ADV 3008 or MMC 4500
Description: This course is designed to provide students with a basic understanding of various new communication technologies in the United States and how they are incorporated into the interactive marketing communication process. In addition to marketing communication implications, this course provides the critical perspective of new media technologies as well.