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2019-2020 Catalog
MMC 3001: Social Media for Communication

Course Description for Social Media for Communication

MMC3001: Social Media for Communication
Prerequisite:  MMC 3105
Description: The objective of this course is to introduce students to methods of utilizing social media as a tool for researching and presenting information, such as news stories or persuasive messages. In addition, students will gain an understanding of how to use analytics to ascertain how well their social media efforts are succeeding. Finally, students will then use that knowledge and skill to create and disseminate messages via social media platforms to the public.