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2018-2019 Catalog
MAR 4803: Strategic Marketing

Course Description for Strategic Marketing

MAR4803: Strategic Marketing
Prerequisite:  MAR 3023, MAR 4503, MAR 4613 and senior standing
Description: The focus of this course is on decision making for marketing strategy formulation and implementation. The course employs an integrated, interdisciplinary approach using economic, behavioral, and quantitative concepts in analyzing and solving marketing problems. The course pedagogy includes case study and simulation gaming.